Marketing & Advertising

Business all about people. It begins with a problem-solving skill which leads to the product and eventually it reaches the people who become your buyers. You understand the buyer’s needs and use your knowledge to find the best solution to tackle that problem. Companies who are doing well in their business are the pioneer in solving some problems.

Anyone can become a businessman and start making money. You just need to have a passion for what you do. When your passion generates commercial value, you start getting paid for what you do.

Then the next step is automating the business by having a skilled employee who will then replicate the process and make it fully autonomous.

Remember, the growth of the business is in autonomy. You cannot build the enterprise by working every day. You have to find a way to break the chain and get the work done by having skilled employees. This is where the management begins.

As soon as you notice your product has good demand and people are liking it. Start progressing in the structure creation. Get the essential technology onboard and you can have managers who will be taking of the smooth functioning of the business.

Your job will be overlooking the activities to avoid any breakdown. Once your business structure is implemented, you will have the opportunity to spend more time on expansion, idea development, and resource planning. These are a very important aspect of the business assures the high return.

With business development activities, you should also focus on marketing and brand building activities. When your brand reaches the targeted audience, it creates awareness in the industry. People from the same industry will visit your website to know more about your business and product or services that you are selling.

They will try to understand what you are doing in the industry. Your users will analyze the product you are offering. If they find your product is different then others, then they will reach you for purchase.

Everyone needs some sort of exclusivity. Your product will provide them and make them solve their product effectively. The quality of the product and customer satisfaction will decide how long you will sustain in the industry.

You should keep a close eye on the consumer who is coming back and leaving your company. If your customer is visiting again and again to purchase your product, that indicates your product is better than others. It is a sign that your product has the potential to reach a larger audience.

Things to do for Muay Thai Business

Muay Thai business owner needs to be more creative in structuring the business. It is the right time to grab the opportunity as the world is dealing with the pandemic situation.

Everyone is looking for a solution to improve their health. The Muay Thai practice would become their lifesaver technique. Start promoting Muay Thai online such as Suwit Muay Thai using various videos, images, and social media platforms to reach your targeted audience.

Use the educational video to make the people aware of this technique. Once you have built the audience, it will be easy for you to get them in the training program.

Awareness is the key to drive more users and align them to join the Muay Thai training program. Implement the given strategies and experience a big difference in the growth of your business.

Ayesha Saeed

Ayesha completed her Doctor of Philosophy in Biochemistry and started her career as a College Lecturer in 2013. Today, she’s a happy mom of 2 Kids in the field of digital marketing. She loves reading books, spending time with her family, and making delicious food for her husband.

Sales management means the directions and actions that take place to promote and distribute products and services. Sales management is the fuel of any business because, without it, no company can move forward.

It is the analysis, implementation of plans, and the program-controlled, which makes the needed exchanges in the market for the purpose of achieving the business objectives. There are many functions which are overlooked by sales management, and some of them are:

Sales Management Tasks

1. Planning and sales research
2. Creation of demand
3. Advertisements
4. Budgeting and sales costs
5. Price fixations
6. Products development
7. Establishing the sales territories
8. Sales coordination
9. Distribution of products
10. Production advertisement

Sales management is responsible for regulating all the things mentioned above, and many other aspects of a business are also affected by sales management. It is very important for any business, and here is why:

Why Sales Management is Important

As the competition among companies is increasing, so is the importance of sales management is rising. It is needed for improved business and product/services distribution methods to increase the work, production efficiency and to increase profits of the company. Today, sales management is an essential aspect of any business or commercial sector.

Sales management is notable for introducing new products in the market, for increasing the demand and hence the production of existing products in the market, reducing the costs of distribution and sales for the business. Also, for targeting the export market for international sales, for making the per capita income rise, to create demand for products and services by consumers and developing ways of communication and transport in and out of the country.

Proper and planned sales management techniques can help any business achieve an extra 5-10% profit on every product or service. You can do all these things without sales management. Still, the difference will be that you will just be keeping your business alive without using its full potential and without gaining all that you can learn out of your business with excellent sales management.

A successful sales management is more than just tracking your business and supporting your business’s sales team. Sales management starts from developing the products which are needed by the customers, then pricing those products and services correctly (not too cheap not too expensive) and finally, distributing the goods at the right place. All these steps should coordinate and should work in order so that they don’t affect other business tasks or even each other.

Sales management can help you in running your business in the right way and in the right direction. You can set plans, monitor your projects, track the business progress, and get rid of any weakness or disadvantage that your business has with the help of proper sales management.

Many small businesses assume that they will have the resources to market their new online project. What they find after several months of hard slog though, is that they simply don’t have the energy to stretch themselves to the horizon of success. This is because many unfunded entrepreneurs don’t understand that a marketing agency consists of a minimum of 7 specialty areas.

No single person can accomplish the tasks required in each of these areas to drive a successful marketing campaign. If you are still not convinced that you aren’t superman, look at some common drivers and benefits of using a professional marketing agency.

Business drivers that encourage the use of a marketing agency

Marketing agencies possess the expertise and experience to conduct ad campaigns. They are familiar with business branding, and they possess the skills to develop creative advertising strategies that capture that brand’s personality. These dedicated agencies are also familiar with the digital marketing space and its particular requirements in generating campaigns that will get the individual’s small business noticed.

Lastly, they possess the network, the contacts to delegate campaign facets across a multitude of destinations and platforms to create market reach.

1. Familiarity with personalized branding is key

The ability to personalize business branding is key to the success of the business. The business needs a small army of experts to achieve this aim. It also needs to manage and control digital communications across diverse social media channels. Market research, analytics, and other specialty areas like events and graphic design are vital.

The marketing agency will accurately segment the market to attract the greatest reach. The agency will then make continuous adjustments to communications as the campaign progresses to optimize target market reach. All of this expertise saves your business time and money.

2. Marketing agencies are well-versed in the digital domain

Agencies have experience in building brand recognition. They know which tools to use to garner customer trust and loyalty. After careful consultation, they will be able to guide internal branding to align marketing communications.

Alignment of communications in all its forms, whether in content, images, logos, slogans, and others is essential to creating recognition. Once recognition has been achieved, building brand loyalty becomes a profit maker. Misunderstand this concept and action, and your business campaign is not going anywhere other than downhill.

3. Marketing agencies have extensive networks

Marketing agencies build their own network of mutually beneficial relationships, as any good business should do. Because of their network operations, they generate extended expertise that goes into their ad campaigns. This level of specialization is impossible for the small start-up, unless they have massive backing. Few do!

Ongoing in-depth communications should take place between the agency and the small business to guide expectations, while nurturing mutual trust. These communications assist in defining the business’s personality, aid in growing its identity, and inform campaign strategy. Ultimately, the business adds a valuable member to its own network, producing further value for its operations.

These are just three drivers that are key to using the professional marketing agency to enhance business growth. The benefits of employing this strategy are worth the investment.

The benefits of employing a marketing agency  

An investment in a marketing agency may seem daunting to the already stretched finances of the small business owner, but the benefits outweigh the costs. The small business owner gets to reap the benefits of their expertise without the investment of time and effort.

Their services are cost-efficient because a group of highly dedicated marketing experts concentrates their efforts on promoting small business. Your business needs are paramount, driving further growth and wealth creation.

4. Harness the advantages without the learning arc

Why attempt to duplicate the efforts of a team as one person, when you can tap into their skills to do a better job? It doesn’t make sense to try and organize an ad campaign alone if using a marketing agency will outperform any efforts on your part.

It makes better sense to invest your learning curve into the core function of your business. Focus on your specialty areas, and employ the services of professionals with the combined experience of decades to boost your business by concentrating on their core area of expertise.

5. Marketing agencies deliver cost-efficient services

The resources of the small business owner are already stretched. Employing more staff to take on advertising work is senseless if you can outsource this function to professionals. Instead of paying for full time staff members to fulfill marketing and advertising roles, it is cost-efficient to utilize those who already have experience in this field.

The point of running ad campaigns is to grow your business. Using limited resources on staff training at this stage is counterproductive. The small business owner will have less HR issues to deal with, allowing existing staff to maintain their productivity levels, rather than diluting their inputs to help bring new employees up to speed.

6. Professionals concentrate on their strengths

Existing employees don’t have the time to stretch their skills to learn new tasks without placing existing work in jeopardy. In contrast, the marketing agency is keenly focused on delivering a quality end product.

They also have the capacity to alter advertising messages and target groups to fine-tune your campaign as they progress. Placing the burden of all this new learning on existing employees is unfair, and is certain to deliver unwanted results. Ultimately, this strategy could end up being more expensive than employing professionals to do the work needed.

7. The marketing agency places your business interests first

The dedicated marketing agency has worked consistently to build its reputation. If it didn’t deliver quality, it would have closed the shop. In other words, the interests of its customers and getting the desired results on their behalf, remains their priority. They want your business to succeed because it means more business for them.

Your business grows due to their efforts. Your business also differentiates its product or service offerings through its core competencies, while the marketing agency does the same. Why compromise a business model that works by overextending your resources in an area that is uncharted territory, when you can leave it to the professionals?

The DIY strategy may look like a good idea on a superficial level. A deeper examination reveals that it can be a costly waste of time and resources. An error in this respect can also result in a duplication of losses, both tangible and intangible should inexperience damage your business’ reputation. Using a marketing agency then becomes a logical, attractive strategy to grow your online business visibility.

Understanding the personalities and styles of your sellers can facilitate you to put them in the positions to succeed. How you sell is deeply determined by the type of your personality. So, knowing which category you fall in can shape your perspective on how you approach selling. It also lets you take maximum advantage of your strengths and unleash your potential. 

A person’s selling style influences the kinds of sales they gravitate towards. You watch in movies; you see this salesman who’s working his ass off but faces rejection every time. It’s not because he doesn’t know how to sell but he has been placed into a role that runs counter to his selling style.

 As Covey put it: “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.”

Advice that might lift one person up to reach their potential might not work for another. Thus, managers and coaches need to be mindful of each person selling style in their sales team. 

Four basic kinds of salesmen

Sales lie at the heart of profitability for almost every business entity. Therefore, you need to hire staff that is the best fit for your business. 

1. The Order Takers

This is the most common type of salesperson employed by a company. Order takers can be defined as a type of salesperson who collects customers’ orders and floats information to the relevant departments in the company. So, they are not supposed to go the extra mile or perform functions like Increasing sales and persuading customers. 

Order takers are expected to have accurate information about the bookings and delivery timeframe. They are trained to answer basic inquiries of customers with a moderate grasp on communication skills. 

Besides, this kind of salespeople are easily available and demand a comparatively low wage based on their current skills. 

2. Empaths

Learning to stand in someone else’s shoe not only connects you with them emotionally but also enables you to pinpoint their pains and needs. This essentially helps you to communicate the value of your product aligned with their needs. 

When you lead with empathy, they don’t just view you as a pushy salesman but as someone who can truly solve their problem. Empaths listen carefully to the prospects and extract as much possible information to articulate the perfect pitch that addresses the prospect’s problems.

An empathic salesman understands human psychology and pays close attention to social cues that give them a knack for getting inside people’s heads. They incorporate diverse strategies to deal with different kinds of prospects. 

Often you might stumble upon salespeople who don’t just brag about features but highlight the product’s value that relates to your desire. And you happily buy it. Basically, they sell solutions and they’re Empaths. 

3. Closers

Can you guess the most celebrated type of salespeople in any organization? 

They are closers, the ones who bring money. Closers are gifted with a knack to speak directly to the lead and convert them into customers. They operate with a single mission of paramount importance to them, and that is; closing deals. These guys are conditioned to respond to every objection of the potential buyer.  

They’re well equipped with all the hodgepodge tactics romanticized in “The Wolf of Wall Street”

Moreover, closers are driven by finding a thousand ways to get a “yes” and bridging the gap with value. They entice prospects by strategies like creating a sense of urgency & enthusiasm to generate more sales. One thing that distinguishes them from other sales kinds is their unmatched confidence. 

4. The Professional Salesperson

Professional salespeople are also considered as one of the popular kinds of salespeople. The job of this salesperson is to professionally deal with the potential customers, by emphasizing on building a rapport and providing more convenience throughout the transaction. This type of salesperson is very sophisticated and possesses good analytical skills.

Due to their professionalism, they often get sales from the previous buyers as they trust them.   

A professional salesperson serves the function of building trust and ensures that the expectations of buyers are fulfilled. With their analytical skills, they keep a check and balance on performance and deliver timely reports. 

Conclusion: 

To sum up, Recognizing different selling styles can help you unleash the potential of each of your people. However, A person can like being an Empath but might not be good at it. As a manager, it’s your responsibility to make effective hiring decisions based on their selling styles.

It doesn’t stop here. Now, you need to evaluate and allocate the right position to them. The role that supplements their selling style. In a nutshell, businesses succeed only if you have put your best players in the position to succeed. 

Brand management is a difficult task but the most difficult among these tasks is the activity of properly positioning the brand. It is very important because when the brand is positioned in the right way it creates many consumer benefits and it also creates an emotional connection to the consumers. Another plus point of having good brand positioning is the future approach’s flexibility.

Before you try to position your brand you should hold in-depth research of the market and how available resources will cope with challenges associated with segmentation and branding. Once you have conducted the in-depth research you will be able to get the outcome of the following:

1. The insight of your consumer which will be profound for you and your brand.
2. A thorough and deep understanding of the benefits that your consumers will be having. This will be done by segments.
3. Finally, you will have a detailed and thorough understand/ knowledge of your competitor.

After this, you will be able to properly position your brand. You should be positioning your brand in a way that is welcoming to your consumers. Every time someone interacts with your brand they should be happy about it and their experience should be memorable. Your positioning should be such that it provides a positive image of your brand and attracts more people.

5 Elements of Brand Positioning

To achieve a successful brand position you should know about the basic and standard components of brand positioning.

Taglines

The tagline may not seem important to you but they are pretty influential. If you neglect it, all your hard work can go down the drainage. Taglines are an easy and quick way to communicate what your brand and business are about.

You should write a brief sentence about your business which will convey your message to your consumers. Taglines can really up to your standing among other brands.

Position Statement

Another way to keep your brand remembered by everyone is to create an amazing brand positioning statement. In the statement you will be defining what your company is about, what you offer, how you offer the services, and why should people come to you.

All of this should be written in catchy and attractive words. Most importantly, you should believe in your statement because only then it will be believed and opted by others.

Communication

Communication is the key here. It will determine your ability to sell your products. You should be able to understand what your customer needs and then you should be able to communicate about it to them.

What you convey to the customers is what will be perceived by your company. So, you should communicate efficiently with your brand.

Branding

You should try to make people familiar with the public. Because people only opt for brands that they are familiar with. Interact with people and promote your brand on various platforms like social media or any other advertising channel (use as many platforms as possible). Keep promoting your message over and over again and soon people will start to recognize your brand.

Positive Brand Image

Your brand needs to create a positive image of itself in the minds of the people. A brand should speak for itself and there shouldn’t be any need to speak for it on the ground level.

Your brand should spread happiness when people interact with it and people should associate your brand to happiness, trust and impactful.

Conclusion

Brand positioning is an important aspect of any business. Without it, no brand can survive in this world. You can use the above-mentioned components of brand positioning to get an idea of how you should promote your brand in the right way. Whatever strategy you decide on applying, make sure that your consumers are your top priority.

Who doesn’t love getting more business opportunities? But it demands to go beyond your transactional intentions and think purely in terms of fostering a relationship with customers. In recent years, as the customer’s first mentality expanded, marketers coined the term “Relationship Marketing”.

Your ability to build an emotional connection with the customers determines the longevity of your company’s success.

Relationship marketing is the new elevator pitch to get your message heard. Choosing the right pitch weighs heavily in positioning your brand value.

Selling mostly happens to be a one-time transaction, but how to keep them loyal? Relationship marketing is the way out. The essence lies in finding the best way to communicate the value of your product while embracing empathy.

It incorporates refining your perspective about customers. Simply put, What successful companies understand and strive toward is a facet of marketing recognized as relationship marketing.

What Is Relationship Marketing

Thinking beyond the short-term goals like customer acquisition and sales led companies to define the term “Relationship Marketing”. By not focusing on nurturing a deep relationship with customers, you already made it easy for your competitors to steal them by just floating a discount.

Now, It is what it is!

As humans, when we are emotionally attached to a product or brand, we tend to bear a higher price or even stay in long lines to buy it. For context, Apple has engraved such a deep relationship with its users that we see their loyalists roaming around everywhere.

That kind of bond is established by focusing on the people that you have built the business for. When it comes to relationship building there are no hard and fast rules for it but compounded by different nurturing and relationship-centered strategies that you put in place.

As you start streaming your marketing efforts, adding value to the customer at each interaction constructs the perception of a company that actually cares.

True Intent and efforts predominantly matter and act as the key elements in the success of any strategy. 

Importance of Relationship Marketing

Acquiring new customers and converting them to your brand loyalists is not a piece of cake. What’s way easier is to sell to your existing customer base. Relationship Marketing not only helps to cultivate a deep connection with clients but also enhances the quality of relationships with internal, referral & supplier markets.

Its importance can be understood by internalizing the simple fact that when you provide a better user experience for them as they interact, it starts the snowball effect of sustaining existing customers and acquiring new ones along the way. Ultimately, makes you profitable from both ends.

Five Benefits of Relationship Marketing

The notion of relationship marketing is untied in the following tidbits of information. Read on:

1.  Client Retention

5% increase in customer retention can increase a company’s profitability by 75%  (Forbes)

Organizations that are aligned across all touchpoints seamlessly answer inquiries to ensure customers’ needs are tackled properly. The way you showcase your business and treat the people builds your company’s persona and determines the odds of retaining customers in the long run.

When your focal point is to add more value to the prospect, eventually you end up closing the deal even if it’s not on your radar. Relationship Marketing practices do wonders when it comes to retention and a higher customer lifetime value (CLV).

This group of loyal users becomes your brand ambassadors & associates. Thus, it becomes the tool to get your word out. Besides, relationship marketing teams strive together to create a happy and satisfied user experience which leaves an outsized impact on people’s minds.

2.  Ensure Better Feedback

Humans love to gather guidance about companies before parting their money. Hearing what other people think of particular product shapes your opinion. Hence, you make informed decisions. Feedback may vary from positive to negative depending on the relationship that exists between you and your customer.

In this digital era, you can leverage your customer base to its best and worst. Relationship marketing allows you to effectively engage with your consumers and ask for their valuable feedback in the areas that might need to improve. 

It all boils down to asking yourself one simple question. Can you take out the time to reply to those who you had built the business for? 

Great reviews are testimonials that entice everyone.

3.  Build Loyalty

This one is the most discussed and predominant reason why relationship marketing matters. Entrepreneurs often confuse Quality with Loyalty. A product is successful not only because of its quality (it has its place) but more importantly of its positive relationship with clients. People do business with you because you have treated them well.

Customers who enjoyed a consistent experience float this information in their circles. These voluntary advocates are called brand evangelists. In Evangelism Marketing, a specific set of loyalists deliberately promotes your brand to get your word out.

Personal advice is more likely to influence behavior than an advertising ad. The most hardcore example exists is of Guy Kawasaki who had turned Apple’s wheel and changed the way we perceive Apple Computers today.

Relationship Marketing has truly made it easy to turn customers into a mouthpiece for advertising,

4.  Enhance Your Uniqueness

In this noisy world, it’s so essential to differentiate yourself from others. One of the benefits of employing Relationship Marketing is facilitating you to find your brand’s voice and cut to the chase.

Relationship with customers enables you to systematically care about customers. By applying these baby steps you make yourself Stand-out among other competitors, this is one of them. This way, the entire process refines your uniqueness.

5.  Leads to New Business Ideas

Having a strong communication culture sets the foundation for new ideas to thrive. Knowing what your customers need enables you to fix them. Often, new profitable business ideas are born out of this funnel. 

Most companies expand into other ventures by leveraging some critical information they collected from their customers. Having the luxury of an effective relationship translates to numerous new business opportunities. 

For example, The decision of Starbucks offering free Wi-Fi was born out of customers’ suggestion and miraculously led to millions in profit. A good rapport always pays off.

Many companies have deployed the practice to send prototypes to Brand Evangelist in an attempt to earn their honest feedback.

Takeaways

• Thank customers through a special gift or social media posts
• Ask Customer Feedback to create a positive impression that customer opinions are valued
• Initiate loyalty programs for Evangelists
• Special offers focused on long-term or repeat customers. 

Brands that are killing Relationship Marketing game?

Starbucks rewards customers by loyalty programs & incentives to keep them engaged. Some other efforts they do to build a relationship with consumers include writing your name on your cup, free wifi to name a few.

Final Words

Relationship marketing, as you found out, is being proactive and truly connecting with the customer in identifying their needs and designing a powerful framework in which communication thrives.

There is no field in this world which doesn’t have its drawbacks. Similarly, every person who is a marketer out there faces challenges. The challenges that marketers face can be many. Some of the examples are trouble finding the right tech, not being able to hire the best person for a job and so on.

But, even if you face such barriers towards success, you should never be disheartened and lose hope because there is always hope of betterment and there is always some room for improvement.

There are many ways in which you can optimize your market components to set according to the current trends and to help you in receiving greater revenues.

There have been many polls and surveys among the marketers to find out which is the most recurring and constant challenge in this field and what strategies can help in overcoming them.

It may surprise a lot of people knowing that the market challenges haven’t changed for the last many years despite the changes in our technology, media, and culture.

Some Standard and most Recurring Challenges in the Market Segmentation

1. Leads and traffic generation
2. Having ROI for your market
3. Having a secure budget
4. Determining the right technologies for your business
5. Website management

We will start by talking in detail about every marketing challenge.

Leads and Traffic Generation

Not being able to generate enough leads and traffic is the most common challenge of any market. More than 40% of marketers face this problem. If there is not enough traffic, you won’t be able to earn enough revenue.

This means that the product that is being produced by a marketer doesn’t have enough demand. If you want to fight this problem then you should make the quality of your product better and you should determine whether or not your product will sell because of the level of its need by consumers. The Understanding of the Product life cycle would be great in this regard.

Having ROI for your Market

The measurement of ROI for your market is also a recurrent challenge in the marketing world. Even if you run your business on investment you still need to calculate the ROI of every marketing practice.

Because keeping proof of everything is necessary if you want to have something to track things down. You can download software for ROI calculation this way it won’t be a problem.

Having a Secure Budget

It is almost impossible to have successful marketing without a budget. If you have great ideas for revenue generation, you should still have a budget to keep things under control.

If your market doesn’t earn as it should, it will be hard for you to have a secure budget. But, the best way to have a secure budget is to take baby steps or going towards a joint venture.

You should try and receive success with inbound marketing because that is what will give you high budgets. You should also be confident about your market and strategies to be able to secure the budget.

Determining the right Technologies for your Business

In today’s world, technology is a must for successful marketing. However, choosing the best technology for your work can be very difficult. This is difficult because marketers don’t have proper knowledge of which technology is best for their work.

Getting an honest review of the software, apps, and machinery can be hard. But you can always ask your friends and acquaintances to help you in choosing the right for your business.

Website Management

The best way to reach the whole world is to have a good website for your business. However, managing a business website may be another challenge.

The website should be user friendly and easy to use so that people easily navigate through it. For this purpose, markets need to hire professional people. Managing a website is the fourth challenge marketers face globally.

Even buying domain hosting, choosing the right company, which hosting package suits them, how to hire SEO experts to target the right geographical boundary, what social media campaigns and medium should be or not, are the most common situations.

Conclusion

If you want to know what are the exact challenges that your market faces then you will need to hold various analyses. Only then will you be able to discover the biggest challenge that your business face. If you are faced with any challenge, you should not lose hope rather think calmly and work smart.

Social media is the most powerful thing that has emerged in recent times. It has given voice to anyone and everyone. It just depends on how you use it and what kind of energy you are spending on it.

Building brand equity used to be a difficult job in Pre-social media times. Now, however, people are so eager for validation that it has become much more comfortable for brands to target their specific market and craft content specifically intended for its niche.

Five ways how Social Media impacts Brand Building

1. User-Generated Content
2. Trend Setters
3. Hashtags
4. Validation
5. Stardom syndrome

User-Generated Content

With the advent of social media, everyone has a voice and wants to say something or put their life on social media. Creating content that gets engagement on social media and lets everyone know what you are up to.

For instance, if I go to Rice Bowl, enjoy my meal take a couple of fresh shots, I safely come back home and write a review on the restaurant and publish it on any of my social media.

Tagging not only the restaurant but a multitude of people and hashtags related to writing restaurant reviews. Because that gets you noticed by the social media’s algorithm, and you are ranked higher on the feed page.

Every event we ever go to, we can create content in the form of Tiktok or pictures or snap chat. It is now in the hands of the brand managers to offer such unique opportunities to the consumers to create engaging content such as a photo booth at a festival that is a prevalent idea these days.

Brand managers are focusing on creating Instagram-able events and spaces—a term that didn’t even exist about ten years ago. 

Trend Setters

How many times have we heard on the TV that “Abhinandan” was trending number one or “WelcomeIK” was trending when Prime Minister Imran Khan was on his way back from United Nations.

Because social media has the power to make, anything trend as one of the most popular hashtags around the world. Which makes you and your country and your product stand out. What brand managers take away from this is to find those new hashtags, and the perfect moment when it clicks.

Hashtags

Brand managers are well aware of the trendsetters of the nation, which is why they must hit the iron when it is hot. Keeping their target market in mind creates a new set of hashtags that excite the consumers and urge them to use these hashtags on their content and post to social media.

Hashtags not only promote trends but have a following of their own to which works in your favor as the hashtags boost work to show up more often.

Validation

We crave validation. The GEN-Z craves validation from friends and their social community, which is the way we post on our social media and check up on the number of likes or shares our posts have.

Instagram and some bloggers have recently taken a stance on how such mentality is affecting our mental health, and we are unable to focus on other more essential things in life.

What brands can use in this case is connecting with their audience more engaging with their influencers who use the brand’s hashtag. There are now campaigns where people who capture the picture of the brand’s billboards wins a free entry ticket to their event.

This naturally generates UGC as the consumers capture photos and upload them on their social media platforms using the brand’s hashtags. 

Stardom Syndrome

Everyone wants to be an influencer these days because we have a window to write whatever we can and throw it out into the world. Just because we have a phone with a camera, we can make videos and get up to 5 million followers and become TikTok stars.

This is where the brands comes in as they, the influencers, create tailor-made content or sponsored content for the brands that they work with and get paid for the number of views or number of conversions. 

Final Word

Social media has offered opportunities to many influencers, and brands are more than ready to pounce on the opportunity to make money and tap into the right niche market at the right time.

As the number of influencers grows, so does the number of platforms. And more brands are getting their feet into the game.

To answer this question, we must first understand what branding is? In its simplest definition branding is when a product resonates with your consumer’s psychological value more than its functional value. For instance, Coca Cola is a multi-billion-dollar company despite there being so much controversy around cola drinks.

People still consume it, buy it in bulk during summer seasons and serve it on family dinners. One might wonder why? Because Coca Cola is not just a drink anymore. The brand has a personality and it’s your partner offering you unsurmountable satisfaction as you carry it around and drink it.

In the past couple of years, major companies have found ways to ease their way into the minds of the people who purchase them. It is not just about marketing but about after marketing as well. And making the product or service experience for your consumer that he/she remembers for time to come.

5 reasons why branding is a must for your product/service

Stand apart

In today’s consumers market where there is mushroom growth in all categories and every other corporation is coming up with a plethora of products. One must stand out and isolate itself from the others by creating a distinctive identity that helps it stand apart.

For instance, if you go inside a grocery store and there is Coca Cola and Master Cola in the Cooler, which brand are you more likely to buy? Coca Cola has created its brand personality over a hundred years and has been heavily advertised. It is also well known for making the most stand out ads and the biggest most exciting campaigns throughout the year.

Resonate

Giving your product a brand identity ensures that the consumers resonate with it. It creates a relationship with consumers. The consumers can connect with a brand in an almost human manner and associate their personality traits in the brand’s personality.

Each brand manager these days, establishes a brand personification for their product and ensures that the brand consists of the traits of the target market audience. Only then can the brand resonate with the consumers and target market.

Quality Assurance

Creating a strong brand personality ensures that the brand holds a sacred place in the mind of the consumers. As they can rely on the brand’s name to ensure quality.

Advertising and Quality of the product itself plays a major role in building that perfect image for the brand. That when the consumers go to the market, they pick up Coca Cola as opposed to Master Cola because they can rely on the brand and be sure of the quality assurance.

Impulse buying

In a consumer market like ours, brand managers heavily rely on impulse buying behavior of the consumers. When the consumers go to the hypermarkets, they are heavily influenced by the branding on the aisles and can pick up the product since they are sure about the quality of the product.

Grocery stores rely heavily on impulse buying behaviors by placing the fizzy coolers next to the checking out counter. So that the consumers are unable to resist the urge to grab the product on their way out of the store.

Trust

Brands can garner a relationship of trust with the consumer as the product is known for its good quality. And the consumers tend to put the product on a pedestal in their minds.

Brands can heavily influence consumer behavior by building trust and such a relationship where the consumers can trust the product due to its brand personality.

The brand managers can establish such a strong brand personality that the consumers know that whenever they buy this product it will most certainly be of good quality.

Final Words

Hence, corporations must create a brand personality so that consumers can emotionally connect with the products. And ensure that each product has its own brand identity and the consumers can resonate with it.

By building a strong emotional connection with the consumers the brands are able to identify themselves distinctly among the clutter.

Of course, advertising and consumer experience with the product has a huge role to play in all of this, creating a stand out advertisement and running campaigns that create top of mind and connect with the consumers.

Impulse buying can be explained as when you go to the market to buy flowers and some eatables but return with these things along with a new dress and a pair of shoes about which you did not have planned.

This is a phenomenon by which retailers boost their sales because they play with the consumer’s psyche. In the US, around 80% of young people are additive to this unplanned shopping especially in holidays even rates are increased.

Retailers could never increase their marketing without understanding and getting knowledge about the consumer behavior of purchasing. The retailer should get acknowledged with the causes of this sudden unplanned buying which may be classified into personality factors, emotional behavior, environmental, product, and society.

The consumer believes that he makes conscious purchases depending upon his need and want. Usually, people feel sure about the reasons for their shopping. But experts have made a research on this topic.

It shows that people likely buy those things which they don’t want, have no need even and just because of impulse behavior. There are some factors derived by researchers that can cause this activity of people.

Six Factors Sellers use to Stimulate Implusing Buying Behavior in Consumers

Amusement or Fun

As we all know, in childhood, our parents gave us new things to make us feel happy, which were the source of happiness for us for a long time. And this behavior has become nature now.

There the foremost reason of instinct buying is to get satisfaction and pleasure. Most of the people go for shopping when they are feeling bored. They just shop to stress out.

And when people are in a good mood they do shopping for fun, pleasure, and enjoyment, and buy those things which make them joyful. There may be many things depending upon the choices of every person. And, people are always attracted to these innovations to check them out.

And, when you think that shopping acts as a source of pleasure then you just buy the things which you don’t even need and a plan.

Loss Aversion

Loss Aversion is a natural feeling which urges you not to miss out on anything new and profitable. Mostly the retailers have shown the large banners of their great deals of brands like “Buy 1 get 1 free” or some percentage price flat or limited time offer etc. When their prospects see this kind of deals, consumers unconsciously intend to buy these things without thinking either we need it or not.

When people are going to buy something consciously, they check all the detail of price, review, and product composition which takes time. But when shoppers hear the words like “free” or “flat” shouting in the mall then their focus unintentionally converted toward this and due to limited even have no time to check the quality of the product.

Retailers take advantage of this quick buying behavior and offer more deals on many things related to life.

Mostly, when we know about the deals like “up to 20% off” or “50% flat”. Then suddenly an idea comes that we should have these things because this is a good deal and who doesn’t want to have a good deal. And, we get misled by the sellers.

Saving Behavior

It is not just about loss aversion. Most people have a desire to save money. So, merchants play with this idea and tell that how much amount can be saved by getting these offers. Because they are trying to show that this is the last stock of the product.

Stock of Things

Therefore, we become suspicious that the resources of things are going to end and we will have no chance to get these things later. And due to limited time, we should not miss it.

Which Idea gone wrong?

We are often confident that we will use all the things which we are buying. For example, all the clothes, shirts, shoes, glasses, a beauty box (for ladies) and many other things that we buy but not use them all.

Even someone asks us that we will not be able to use all these things but we are denying and going ahead. This thing made us optimistic.

Improving Lifestyle

In this competent age, lifestyle is a very important factor for everyone. Everyone wants to upgrade his life’s status. This factor is also one of the reasons for the impulsive behavior of buying.

Some people are brands loving and always try to show off his lifestyle by wearing products of famous brands. And, when these products are at the sale then he cannot stop himself from buying those products. These showy people are generally addicted to unplanned purchases.

Lisa C. Townes

Lisa is a passionate travelers. She spends 3 months every year visiting different places worldwide. She has visited almost every famous place in the world. She herself is an affiliate blogger