Marketing & Advertising

Salesman Qualities – The best ones are not learned in school or University. Qualities of Salesman are skills learned in the field, sometimes senior guides you to apply specific tactic or sometimes discussions with prospect create need to learn those skills. Everybody can sell but not everyone is a salesperson & If everyone is a salesman, not every salesman is a good salesman. Studies distinguish Salesmanship & Selling.

Top Skills of a Salesperson

Salesman selling Traditional & Moderns approaches mixed with interpersonal and intrapersonal skills are still important and valued by HR professionals. The ultimate goal of the organization is to make a profit which they do through different kinds of advertising. This selling concept of marketing isn’t enough in the competitive market; even if you understand the market, it is not giving the desired result yet these advertising strategies are benefited to some extent.

These modern tricks include Facebook advertising, Instagram, email, SMS marketing, and multiple others platforms but all of them have not still replaced the importance of salesman. All others can communicate to the client under predefined limitations but a good salesperson can do something extra sales approaches.

He Can do it

A good salesman must be expert in the field with a vast product or service knowledge, their production & techniques, after-sales process, product life, its competing features, long life, goodwill in the market, feedback of existing customers and of course, should have good reading, writing and speaking command in regional language. This may be learned through proper training channels within or outside the organization if you don’t take training – It is just like you are frying potato (fries) in water.

Example

Consider you are selling a smartphone but you’re unaware of the latest updates in Android, Windows, or Apple versions. For example Android – you are selling android 4.4.1 and 5.1 have been launched in the market.

How will you respond if a customer asks you why he should buy 4.4.1 instead of the latest 5.1? The salesman should be aware of the Market.

Honesty towards Profession

The first most important skill of a salesman is, to be honest with the profession. In order to establish the goodwill of the firm, he must be honest and sincere in performing his duty. There is no place for a dishonest salesman in any business.

He Knows

Sales jobs are one of the toughest jobs in the company, selling is incomplete without salesman effort. The salesman should always consider the customer’s psychological approach, what your customer actually wants? what is the customer’s value? what would be the reason for the customer to pay you for a specific product? A lot of questions in mind before the presentation. Understanding your consumer is the only key to boosting sales.

Example

A guy is interested in Professional Photography and wanted a DSLR camera. You are trying to convince him to buy a smartphone from your company with 13 megapixels camera for professional photography. Does it get success?

He Wins

The best ones are incomplete if you don’t win consumer trust. Being a salesman you must have a style to win customers’ confidence. You must convince the customer that you have the product which actually fits its need.

Example

Suppose one of your customers is planning to buy a cycle for losing weight (psychological approach), now it is easy for you to sell Indoor Treadmill. You can convince him by comparing Cycle with Treadmill. “Remember customer need is losing weight”

1) it is indoor, you don’t need to spare time for outdoor cycling. You can do it anytime.

2) All your family members can also do it at home, running will boost their stamina.

3) It is inclined, you can run like climbing hill & burn more calories than road cycling.

Often we are attracted to some strangers in our life for no reason, no feelings, no affection, or affiliation. We just like them, did we ever think about why we are liking a stranger? At least I did, did you? Remember someone and think for a second. I shall clear it in the end.

Dependability

The successful salesman should have the capacity of dependability. It keeps winning the hearts of both customers and employers. A dependable salesman will remain loyal to the firm. Thus he will be sincere in his approach to the customer with a view to increasing the volume of sales and enhancing the firm’s reputation.

Self Reliance and Persistence

Another notable salesman quality is the ability to convince prospective customers with persistent efforts. In order to adequately satisfy customers’ demands, he must be a man of self-reliance. He should have perseverance and determination.

Convincing Style

Effective Communication skills play important role in business, A good salesman should adopt a convincing style in order to win a prospect’s confidence. He must persuade his prospect that the specific product being sold will best fill that need.

Sticky Profession

Consistency is an important quality, in fact, one of the top Qualities of a Salesman. A good salesman should be passionate, energetic; goal-oriented and keep working hard & harder to achieve goals.

If the prospect is not convinced in a 1st meeting, 2nd one and even after many times and the salesman having faith on product & himself too, it shall finally motivate customer; All is well if ends well. A good salesman is always Persistent in Personality & Honest to Profession along with Honesty to the Clients. Dishonesty leads to failure. Sincerity will increase company sales and the hearts of both Employer and Consumer.

Latest Information

A salesman must have up-to-date information in regard to quality, nature, description, prices, and importance of the dealing products. He should also have knowledge of the potential market, the organization of his firm, and the taste of his consumers.

Sociable

He should be social. Every relation in the world depends upon courtesy, even husband-wife get divorced if there is lack of understanding, courtesy & mutual benefits. Once I read that courtesy infield is like fuel to the vehicle.

Politeness wins heart extends social circle. We like to sit with our polite friends, the same is with customers. Meeting different people will improve your confidence, your views & abilities. A person who cannot make friends, how shall make customers? long-term customer relations?

Impressing Personality

If you remember I was asking you to think of strangers you like, why did you like strangers for no reason? Don’t worry if you couldn’t find the answer within you. It is their personality, the way they dress up themselves, the way they walk, sit or stand. Their gestures, postures, hairstyle, beard, sunglasses, lenses, necklace, wristwatch, suit color, shoes, and many more things. If you are going in a sales job, work at you first.

If you ask Difference between Salesmanship and Selling, most of them will be unable to distinguish and answer. Salesmanship & Selling in general are considered the same thing. People say Salesmanship is selling but actually they are totally different in Business terminology.

Difference between Salesmanship and Selling in Broader Perspective

SALESMANSHIP	SELLING
Refers to convincing Customer	Refers to transferring the ownership
It is an Art or Technique	It is an Act
It’s Primary Function	It’s a secondary function (after primary)

Selling is a Process

Selling is the process of transferring goods or services to the buyer in return of money or something else by Registered Business. On the other hand, Salesmanship is actually the way you convince your prospect with logic, arguments and product features to buy it from you and not from other suppliers.

Example 

You being a salesman came to me for selling a laptop. I already have one that means I simply don’t need it. Now you start introducing me your company’s laptop features, its hard drive, combo drive, registered window, camera, wifi, blue tooth & long battery backup, warranty or guarantee.

After long healthy presentation and discussion, I buy your laptop and pay you cash. Paying cash and receiving laptop is selling and everything before paying cash was Salesmanship.

Salesmanship is a Technique

Salesmanship is technique, learned skill, from experiencing different selling approaches. It is complicated process that needs the effort to get command on it. It cannot be performed easily; it also requires field experience to sale, and Selling is a simple process that even kids can perform.

Example

In a sales job interview; interviewer asked the applicant to sale refrigerator in the winter season in cold areas of country and heater in summer in hot areas of the country.

It seems impossible but it is salesmanship. Usually, you go out buying a mobile voucher, you simply pay to the retailer and buy.

Did he/she ever try to convince you for buying a voucher? Absolutely not but Salesman always does, remember your meeting with insurance policy seller.

In the above example, salesmanship was performed by the first salesman who motivated you to buy his company SIM card and TV Commercials you watch.

The Answer

Conclusively, Salesmanship is primary or 1st phase or foundation. Media is power in this era, TV Ads, Billboards, SMS marketing do salesmanship for the companies, it influence and build up your mind for buying it.

They pay heavy amounts to Advertising Agencies

In conclusion, We got to know that selling is impossible without salesmanship i.e., selling needs salesmanship but salesmanship doesn’t need selling. It is simply convincing prospect, everyone is selling but not everyone is Salesman.

Salesmanship is AN art of influencing another person for the item of persuading him to shop for specific product. it’s going to be thought to be the method of winning the confidence of shopper. per WHITEHEAD.

“It could be a technique of reaching at a standard purpose of view with the prospect in reference to the desirability of same, article, service or thing.” Sales Acquirement or salesmanship can also seek advice from convincing a client by sure technique and he’s very persuaded for purchasing a selected product.

Importance of Salesmanship

accomplishment helps to make demand for brand new merchandise or new brands. It influences to vary in patronage from one supply of provide to a different which ends concentration of purchases of specific product.

because it wins the buyer’s confidence therefore it helps to create regular and permanent customers.

The one who is engaged in convincing the general public desirability of a particular product is named salesperson. He informs the shoppers concerning utility of artifact with a read to as well as him to shop for the products.

He establishes the products can of firm within the market. that the sales volume could simply be accumulated.

He perpetually observes the style, taste, like and dislike of client and informs the producer concerning heir alternative.

He helps to determine shut relationship between the manufacturer and client.

As planning is highly valuable in any successful venture of one’s life, it is equally an essential feature of ineffective message designing for business people. The written message that is not planned never gets the desired result rather cause miscommunication and bring loss many times for a business organization.

In the view of advanced office technologies, the need for careful planning for writing messages under principles of Effective communication has enhanced. As the companies are expanding globally more than locally, it is generally considered more essential to prepare the business message thoroughly.

Five Principles Of Effective Communication

Identify Your Purpose (Or) Determine The Objectives

The first principle of effective communication in an organization is to know the reason behind it. Unless a message has a clear purpose, it cannot elicit the required response. Think, if you are not clear about what are you conveying then communication can be successful for you? A company’s written communication influence the public image of the company.

The objective must be determined in the writer’s mind if it is to be successfully conveyed to the mind of the readers. Whether your message is informational or persuasive as sales letters or you seeking am an overt response or convert one, the things must not be vague to follow for the readers.

Analyze Your Audience

The more as a writer you know about your readers, the more you will be able to frame your message to get desired response. As a business executive, you communicate with people of different cultures and countries, you must try to have maximum knowledge of your reader’s qualities. The characteristics of the readers or audience that we should try to analyze before designing a message may be following:

Audience Expertise

How much do the various receivers know about the topic? When written and readers possess the same degree of expertise, problems in achieving understanding would be minimum. However, as a writer, we should try to judge the professional expertise of the readers for successful communication in business life.

Hierarchical Position

is your message being directed at a subordinate or superior level? If a subordinate, that person will have a little choice about accepting the message? If a superior, how re-mailers is superior with you and your work? We should be sensible enough to know and feel the situation while framing the message.

Audience Age

You should aware of the maturity level of your audience if you wish to make your message interesting for your receivers. Some topics are meaningful and inspiring for young people but not for aged professionals, hence we should consider the age factor.

Educational Level

Effective communicators always know about the educational level of their receivers. The writer or speaker who is easily understood is most likely to get a quick response. Designing your message using the 7 C’s of communication will add more value to your message.

Occupation

language and occupation influence each other. That’s why the knowledge of the occupation of the receiver will help you to convey your message to them. As long as you limit the use of jargon to the receiver that shares their occupation, the process will be useful for all concerned.

Moreover, we must know the communication principles of the country of the receiver to whom we are writing.

Choose your ideas

Always concentrate on making as many ideas as possible on the subject you are writing, only then you can edit and select the most important ideas based on objectives and audience. Generally ideas depend on the type of message and receivers. For example, the Director of Human Resources asked Pam MacDonald to report on whether their bank should become involved in providing daycare for the children of employees.

 She generated the following ideas:

• Effect on maternity leaves
• Recruitment
• Turnover
• Development of children
• Morale
• Productivity

Collect your data to support your ideas

You must collect sufficient data to explain and support your major ideas. All the necessary materials including facts and figures, the specific company’s policy and procedure, names, dates, broacher’s, and sometimes product samples should be part of your data collection. Insufficient data may not bring a desired response from the receiver due to a lack of understanding of your message from the real perspective

Organize your Message

The order and organization of ideas are as important as ideas themselves. Scattered and disorganized materials may be more complex to follow for the receivers, become a cause of confusion and embarrassment for the readers. However, to draft a message is a different job in different cultures. Overall, the organization of the message will give the final perception of the sender’s mental filter and caliber to readers. It will definitely influence the company’s credibility in the public.

With the help of effective Communication Skills in Business, owners can change the market entirely. They are able to design a good message that brings their expected results. However, it is a very complex affair to give a scientific definition of communication due to its scope and levels. However, many writers defined communication according to their own knowledge and experience.

To know the subject, it is necessary to have a certain definition in our mind about it. The Oxford Dictionary definition of communication is “To make something known to others”

Definitions of Communication

• “The process by which messages evoke a response”
• “Communication is a mutual exchange of facts, thoughts, opinions or emotions”

Generally, communication involves at least two persons or parties to complete its process by exchanging the messages, written or oral, verbal or non-verbal. Communication takes place when the message is received by the other person.

It is not received, there will be a response and therefore no communication “For effective communication a message must evoke the desired response.

Benefits and Importance of Communication Skills in Business

Former chairman of General Motors Mr. T. A Murphy says:

“The one common denominator in business and management is people and relationships with people. Message-designed principles of Effective communication can make the difference between success and failure, or at least it can determine the degree of success.”

Communication is equally significant to the organization and to the individual. Regardless of the type of organization in which you work now and will work in the future, It highlights the benefits of effective communication skills.

Communication extends across all areas of business including functions of management, marketing, finance, and social positions. The modern style of business has enchanted its significance as an auricle skill for the individual and organization alike.

Advantages of Effective Communication Skills in Business

1. A prominent feature of a good personality
2. Essentials Pre-requisite for good job and promotion
3. The significance of communication and new global market

Importance of Communication in Business

Communication is Most Demand Job Skill for Future

Professional skills are the basis of successful business life and communication skills stand unique among them. The canopy of communication prevails over all the business and social activity.

The art of speaking well and writing well is definitely the essence of leadership and management skills.

Communicating as various surveys about the important professional skills remained at top of them. It affects the decision-making in an organization that is crucial to achieving certain goals.

The judgments, decisions, and efforts put forth by employees determined to a large extent the profitability of a business and communication skills bring them to the scene to get them implemented moreover, its utility in the cultural context is equally significant for an individual and organization. Briefly speaking communication gives language and style to the people and organization and enables them to meet their goods and continue to exist.

Communication is Life Blood of Every Organization

It is truly said that communication is the blood that’s running in the veins of every business. If we work upon the structure and mechanism of businesses then we feel that business activity is impossible with and communication, because every industry consists of a group of people who interact and react throw a medium of communication.

Managers daily exchanges information, business ideas, plans, make decisions and agreements, which is impossible without communication.

Hence, no business can succeed, build up goodwill and win customers without effective communication, few companies also train their employees for 7 C’s of Communication because it is required for both internal and external affairs to run a business firm.

Internal communication helps to increase jobs satisfaction, safety, productivity, and profits and decreases absenteeism grievances, and turnover. It consists of downward upward and horizontal communication with their respective rules for the successful functions of business ventures.

External communication is mainly concerned with the messages to persons outside the company. It has a far setting effect on its reputation and ultimate success. They write letters, proposals, reports, telephone calls, or personal conversations to win a customer, create a desire for a firm’s product or service.

Advertising is the most strutted type of external Communication, we may soon realize that advertising channels are the bridges throw which an organization accomplishes its goals.

Time is money is the slogan of modern hectic life. We spend most of our time in communication in an office writing, speaking, and listening. Time factor in overall communication costs.

Poor Communication can cost an organization time and money therefore now strong multi-national companies train their employees business communications skills training to communicate effectively in business life.

Efficient and effective communication skills in the workplace save time and money for organizations increasing their productivity and profit.

On the other hand, unclear, incomplete inaccurate, and unduly long or late messages will cost a company heavily compiled with the loss of public image. So, ineffective messages that confuse the customers are more expensive them effective ones because they destroy company credibility moreover, poor messages often required several additional explanatory messages which will further add to the communication cost.

In view of the above discussion, we can say that efficient communication enhances the profit and productivity of the business organization.

Communication Skill is Prominent Feature of Good Personality

Effective communication places a key role in personality development in any field of life and remains significant in professional life. There are also other aspects of a personality like a stature, Social, entrepreneurial skills but communication skills give the exposure to his capabilities utilize them in professional affairs.

A person who can speak well and write well has definitely an edge over others no matter what social or professional positions he or she has. Communication determines the worth of personality and tells what really lies there in an individual.

Nobody can judge the caliber of a person if one remains silent or there is no exchange of ideas or importance between them because the way of speaking, the words used, and the style expose the real person.

“If one has the strong shell of communication, he will be the most effective person in social, practical in business life. The people who speak without hesitation and write fluently generally lead the organizations only because of their communication skills”

Essentials Pre-requisite for Good Job and Promotion

Business leaders frequently mourn the lack of communication of skills among many university graduates. The ability to communicate stands high among other attributes that employers seek in all potential employees. In a recent survey, the employers declared communication skills as the skills they most preferred in job applicants, while leadership skills came in seconds.

If one can effectively communicate one’s knowledge, ideas, and proposals to others to need or should receive them, he or she will be most probably considered the ideal one for any job position offered.

Nowadays when we look at the newspapers page of job-advertisement, we generally find that communication is a primary requisite in many carriers, such as customer relations, labor relations, marketing, management, sales, and teaching.

Communication is the most sensitive aspect of any business venture which makes or mars the prospectus of success. Companies and individuals daily pay the price of problems caused by a lack of communication skills.

For example, the receptionist who did not listen carefully to the inquiry for business lost a chance to grow the business and the company had to suffer for their miscommunication. Therefore, now employers read rank effective communication high among others professional skills. Moreover, communication skills affect promotions during a job.

The Significance of Communication and New Global Market

As the horizons of Business life are expanding and the world is shrinking in a global village, the importance of business communication is increasing in this phenomenon. W.T.O.

Is connecting the business worldwide. Now the business professional must be aware of cultural diversity if they wish to become competent in the mold of the global market. The facility of market and e-mail has made the job of communication easier but responsibilities and challenges have multiplied.

Now understanding the changed global scenario and different nations with a typical attitude and culture has become essential for successful communication.

Many multi-national companies fail to launch their business venture in foreign countries only because they do not care to realize the need to learn about the target countries’ people’s language, psychology in business, and style of life.

Moreover, the knowledge of information technology and its usage in the field of communication are essential to communicate globally. “New global marketplace requires more comprehensive and competent communication strategy.

If we have a grasp over the communication with different nation international trade, would be definitely a great advantage.

Marketing is the process of creating communication, delivering, and exchanging an offer that gives value to clients and customers. Marketing is defined as  “the activity” by the American Marketing Association. Basically, the term “Marketing” doesn’t mean to go market with some kind of staff for sale. Marketing is management that identifies, anticipates, and satisfies the customer with their profits. Marketing is a combination of 7 P’s

Marketing is the process in which you can bring a product to market including these steps; Marketing segmentation, pricing, and promotion strategies, developing communication skills, market research, determining distribution, and vision for long-time market development goals. There are many parts of the marketing process “e.g. brand management, advertising art director, product designing, etc”.

Marketing Concept

The marketing concept is to satisfy the organizational objectives, an organization should accept the needs and wants of the customer. In marketing, you have to understand these concepts

• Needs: The Necessity of People to live a healthy, safe, and happy life, when needs stay unfulfilled adverse outcome: dysfunction or death.
• Wants Something which is not necessary, but that is your desire or wish. Want are not essential for life survival.
• Demands When the needs and wants have backed the ability to pay. Then the potential to become economic demand.

For the development of the product and improvement of the product, marketing research is conducted. It is directly related to the consumer’s needs. Customer’s needs are beneficial to market segmentation it is related to dividing the market into different categories of customers on the basis of different desires for customers that might buy separate products or who may buy marketing mixes.

Needs-based segmentation “beneficial segmentation”, “place the consumer’s desires at the forefront of how a company works or how its desire and marketing products and services”. Although need based segmentation is not easy to do in practice, it is one of the most effective ways for segments a material.

Designing is the best way of and how it will fulfill advertisements and promotion to show how this product or service is beneficial for customers and how it will fulfill customers’ desires.

What is Marketing Orientation?

Marketing orientation is the philosophy of companies that focuses on developing and fulfilling the needs and wants of their customers through their products. In the past marketing concentrated on establishing selling points for existing products, orientation works in an opposite manner.

The Production Concept or Orientation

The Production Orientation or Concept refers that customers will always buy and recommend products available in the market at an affordable price.

It is the oldest concept in marketing and manufacturers following this orientation focuses on only two things

1. Production
2. Distribution

This marketing strategy is useful for some products.

The Product Concept or Orientation

The Product Orientation or Concept refers to that customers will not go for an affordably priced product. They will surely go for innovation, qualitative, and better product performance. This concept is usually adopted by the electronics company.

Manufacturers under this concept always try to improve their product features. They make marketing research, and add advanced values to the existing product in the better version like Mobile manufacturers using a better camera, more ram, and processor.

Selling Concept

The Selling Orientation keeps the ideology of selling through extra promotional activities. They believe, their sales are not based on production and product concepts. Their sales depend upon promotional activities they do with different types of advertising and promotional campaigns.

The concept behind this orientation is that customers repeatedly watching ads or promotions may buy repeatedly. They easily forget their past experience with that.

Marketing Orientation or Marketing Concept

Know what your customer wants, how they want, where they want, why they want, and how much they want. In simple words, this marketing concept believes in achieving long-term and short-term organizational goals by knowing the customer at its best level.

The motto is Customer First and Target is Customer Again

It is strongly customer oriented. They totally want to make products for the customer and never rush to find a customer for products.

Societal Marketing Orientation

Societal Marketing Orientation thinks of doing something for welfare, both for consumers and non-consumers.

They believe to do improvements in both and in society too. Doing something like, flood donations, concerts and seminars for orphans and a few similar activities suits best in this example.

This is a newer concept in marketing after the acknowledgment of global warming. Industries and Organizations started to do social welfare and got some good responses in eyes of clients.

Importance of Marketing

Marketing is the heart of the business. Most businesses are based on successful marketing, It advertises the products or services. The overall marketing umbrella covers advertising, communication, promotions, and sales. Marketing is a process by which a product or service is introduced all over the world and without marketing your company may offer the best product or service in your industry but none of your potential customers, targeted by Advertising media or salesman will know about your product or service. Without marketing, your product sales may crash or the company may have to close.

Getting Word Out

For a successful business, the product or service must be providing awareness to buyers. You have to use marketing strategies to create product or service awareness. Without marketing, your customer may never know about your business offers, and your business may never give progress and success. Marketing gives you an opportunity to promote your product, services, and company, with the help of marketing your business has a choice to build up and promote more than your competitors.

High Sales

If your product, service, or company should get a place on the radar screen of your prospect, it increases your chance that the customer will make a buy. Awareness is a reality and the main focus of high sales. If customers are not aware of your product, service, or company then how they buy something and how your sales will be high. Awareness is a point where new customers start to spread the word. Your sales will highly increase as the word spreads. Without marketing these sales may not happen, without sales, a company or business cannot succeed.

Healthy Competition

An environment is fostered by marketing in the marketplace for healthy competition. Marketing can make out on the pricing of products and services which not only reaches the potential consumers but also it reaches the door of competitive companies. As opposed to those companies which have a rich control of products and services those companies can charge any price.

Marketing help to keep pricing competitive for a company or business to try to win over consumers before its competition does. Without competition, the well-experienced and famous companies have no fair loss they can easily sell, on the other side the newly established company has little chance to succeed. Marketing gives the healthy competition that allows the small or new businesses to be successful. Enter and grow your sale in the marketplace places

Reputation For Company

The reality is reputation is the success of a company or business. The marketing introduces the product and builds the brand name of the company. When a company gets to believe in the public and reaches the high expectation of the public its reputation builds up, the business will expand and sales will increase. If you want to build your company’s reputation and you want to increase your sales, then you have to focus on quality able products or services, your communications should be effective, and you should participate in active communicative programs.

Consideration

Marketing is very important in business as above I discussed marketing is the heart of the business, it is very expansive. In the beginning, a company might spend half of its sales on marketing programs. After some time the marketing budget can reach 30 percent (sometimes more) of the annual sale. Your company can get the best chance by marketing, as like; public relations, designing and printing for all print materials, website development, print and broadcast, advertising trade shows, etc.

Advertising has taken the business world by its throat. It has been categorized to be an extremely vital element linked with various types of businesses. If you wish to acquire customers and hopefully remain as a well-known organization or business then your number one priority should be using different types of advertising media. The advertising is classified into the Traditional & Modern Mode of advertising.

In this day and age, starting a business has become a simple enough task. You can find all the necessary material available online and the only requirement is a dedicated attitude along with a proper internet connection.

The wonders of the internet and the online world aren’t a fascination for this generation anymore, which is why it is and should be utilized to its fullest. No matter how much you end up investing in a business, if there are no potential buyers then you will see the red light. The reason why promotion has made its name throughout the business world is that it is the major key involved in a business’s growth. If you can do decent enough advertising you can sell literally anything; the sky can be the limit.

The number one rule of advertisement, by understanding market orientation is to choose your target audience wisely if you know that your products will be favored by a particular type of audience then target them for your ads; do not focus on the wrong market or it will inevitably result in a loss.

As the years have progressed, advertising has taken various shapes and has proven to be more conveniently done than before, the diverse types of advertising media are used to under critical observation to drive the right customers to the company by taking full advantage of functions of advertising.

Social Media or Online (Internet)

This is the number one element that is highly stressed for promotion and overall advertising. Companies have set up their social media accounts where they update their followers (or future customers) on any new deals or products.

The option of paid promotion existing within Google as well as Facebook is also used to reach a wider audience. As most of this generation spend their research and effort on social media, using this modern advertising type builds awareness in prospects because:

• You can get to collaborate with other huge platforms that have a large amount of following.
• Raising awareness towards anything has become relatively easy by remaining online.
• You can get first-hand information about what might be going on in a country or location that is on the other side.
• Your business can reach worldwide audiences not to mention that e-commerce platforms have simplified business
• You can make your products be listed on other platforms, which is another interesting way of generating profit

Most Common Advertising Medias in the European Union

• Radio and Television
• Newspapers and Magazines
• Calendar and Hand Bills
• Circular letters
• Tickets and Date Schemes
• Agents and Gifts Schemes
• Fairs and Exhibitions
• Sky advertisement. (By aeroplanes)
• Moving lights and pictures
• Special periodicals and journals
• Booklets and Pamphlets
• Posters
• Hoarding
• Neon Sign and Cinema slides
• Blotters
• Jokers

Magazines and Newspapers

This advertising media has been in since a long time now. They were once the ultimate form of marketing before being overtaken by online advertising. On the side of magazines, there is a section for relevant businesses and their influence, their products, and the overall description is mentioned. A business if it fits the magazine’s niche will be added for further spicing up; they will use the business for their success while the business will profit at the same time.

The same goes for newspapers, there is a section for advertisements and you can stay updated on various businesses through its help. The one element to look out for it that magazines are usually beneficial in advertising when they are sending out in large cities or a place with a good amount of population. It shows that the magazine has potential readers and ensures your business to get more attention if it is promoted in it.

Mail

Mailing is another convenient enough method that involves both physical marketing schemes like pamphlets and brochures along with targeting their audience through online emails. You can get your products out there by jumping into someone’s emails and convincing them why you are the best candidate among your competitors. Both such methods ensure that you are easily able to target your potential audience, which increases the chances of seeing success with your advertisements.

Television

Television ads relating to your products can garner various sorts of advantages, firstly customers will get to listen, hear, and see what the products working mechanism is all about. You’d be able to convince generally a much bigger set of audience but once the commercial comes to an end it does lose its charm so that is a downfall.

Radio

Radio is another way of making sure you get to persuade your target audience. You can ensure that your ad keeps playing through the radio, which leaves a lasting impression on the listener’s mind.

Conclusion

Overall, all such mentioned methods can be just as effective communication or unconvincing so it depends upon yourself how creative you are in demonstrating or putting your material out there. Being sure that your promotion game is on point is the driving factor whether your business will prosper or not.