Being in business means that you have to put yourself out there for people to notice you, and to hopefully become customers. After all, you’re not in business to remain unseen, right?
One of the best marketing tactics that have been working for ages is the art of promotions. With a promotion, you not only call attention to your business, but you’re giving away something of value. And this is what can establish a quality relationship with your prospective customer base.
Promotions are also a great way to sink into the local community and to establish relationships with other business leaders. This will not only help you move up the corporate ladder but also help you expand your network.
Today, we have a variety of tools that can offer value when it comes to promotional ideas. And many of these are fairly inexpensive. So if you’re looking to expand your empire, the following post will explore a few promotional ideas that you can use to bring customers into your business.
Gift ideas are largely up to the imagination. But when it comes to a promotional gift, you want this to be something that is both useful and will make a potential customer remember you.
Gifts can be given away at any time, for any reason. But most often, promotional gifts are given when a customer makes a purchase or for making a visit to your store. And the great thing is that these don’t need to be elaborate or costly.
With the print-on-demand sites that we all have access to today, you can turn any product into a promotional gift just by adding your name or logo. For example, you can even directly purchase items such as promotional lunch bags, hats, coolers, and the like for your promotional gifts.
Giveaways are usually promotional events that bring customers into your brick and mortar location, typically involved with a raffle. And holding a giveaway is a great strategy for bringing people in to take a look around.
When you hold a giveaway, this is something that needs to be advertised. And some of the best ways to advertise a giveaway are by building an email list and sending out invitations, promoting the event through flyers, or print and radio ads, and by advertising on social media.
Giveaways also typically include gifts of greater value. And though you might have a few giveaway ideas, these need to correspond to your products and services as well.
For example, if you produce software, you could offer a software suite for the grand prize while having samples of your more inexpensive products as additional gifts.
Everyone loves cash. And what better way to promote your business than to offer cash incentives for referrals and product reviews.
Referrals are what get additional business in the door. And if a previous or repeat customer went out of his or her way to refer additional patrons to you, you should definitely show your gratitude.
Additionally, product reviews are essential to establishing yourself as a business that produces quality products and services. But often many customers don’t leave reviews.
Giving away a small cash prize for a review, however, might get more of your customers encouraged to leave a review or a testimonial on your business website. And this can also be applied as a discount as well.
For example, if a customer wants to leave a review, you can offer them 10 percent off of purchase for doing so, or give them a cash reward in the amount of your choosing. Just remember to keep the cash prizes limited so you don’t go bankrupt.
Promoting your business is essential if you want to be successful. And promotions also need to be meticulously organized so that you have a sound marketing plan going forward.
In a world where everything is becoming more expensive, when a business owner takes time to hold promotional giveaways, raffles, and prizes, this gets the community noticed. So get your plan together and watch the customers come rolling in.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.