Who doesn't love getting more business opportunities? But it demands to go beyond your transactional intentions and think purely in terms of fostering a relationship with customers. In recent years, as the customer's first mentality expanded, marketers coined the term "Relationship Marketing".Your ability to build an emotional connection with the customers determines the longevity of your company's success.Relationship marketing is the new elevator pitch to get your message heard. … [Read more...] about Why Relationship Marketing is Important
Marketing & Advertising
Challenges Marketers face in Market Segmentation
There is no field in this world which doesn’t have its drawbacks. Similarly, every person who is a marketer out there faces challenges. The challenges that marketers face can be many. Some of the examples are trouble finding the right tech, not being able to hire the best person for a job and so on.But, even if you face such barriers towards success, you should never be disheartened and lose hope because there is always hope of betterment and there is always some room for … [Read more...] about Challenges Marketers face in Market Segmentation
How Social Media Impacts Brand Building
Social media is the most powerful thing that has emerged in recent times. It has given voice to anyone and everyone. It just depends on how you use it and what kind of energy you are spending on it.Building brand equity used to be a difficult job in Pre-social media times. Now, however, people are so eager for validation that it has become much more comfortable for brands to target their specific market and craft content specifically intended for its niche.Five ways how Social Media … [Read more...] about How Social Media Impacts Brand Building
Why is Branding so Important today
To answer this question, we must first understand what branding is? In its simplest definition branding is when a product resonates with your consumer's psychological value more than its functional value. For instance, Coca Cola is a multi-billion-dollar company despite there being so much controversy around cola drinks.People still consume it, buy it in bulk during summer seasons and serve it on family dinners. One might wonder why? Because Coca Cola is not just a drink anymore. The brand … [Read more...] about Why is Branding so Important today
Causes of Impulsive Buying
Impulse buying can be explained as when you go to the market to buy flowers and some eatables but return with these things along with a new dress and a pair of shoes about which you did not have planned.This is a phenomenon by which retailers boost their sales because they play with the consumer’s psyche. In the US, around 80% of young people are additive to this unplanned shopping especially in holidays even rates are increased.Retailers could never increase their marketing without … [Read more...] about Causes of Impulsive Buying
Why Global Showcasing the Products & Services is important?
Global Marketing is a process to exchange goods and services beyond domestic boundaries. It is not only selling products and providing services. It is much more than that. It is a complete process of planning, creating, placing and promoting your product.Making a worldwide advertising system could be significant speculation for your organization.Making an extensive worldwide promoting methodology is the most significant thing meddling with your organization contending on a … [Read more...] about Why Global Showcasing the Products & Services is important?
Importance of Social Media for Marketing of Small Businesses
Social media has become the most important source of getting the attention of people and engaging even those people who you don’t know. You can reach anyone in this modern world by sitting at your place. And, social media is today’s most easy way to reach peoples.Every Business no matter small or large needs to be marketed by themselves of hiring any agency for growth and to be successful. People use social media for fun, joy and, entertainment purpose. You can use social media for … [Read more...] about Importance of Social Media for Marketing of Small Businesses
Different Types of Digital Signage Solutions For Fool-Proof Advertising
Businesses, both big and small, rely on digital signage for a lot of reasons. They use it as a part of their marketing strategy to stand out against their competition. But do you know that there are different types of digital signage to use for various purposes?Your business can benefit from consulting with digital signage experts to know which signage solutions will work well for your business. If you have no idea about the kind of digital signage to install for your company, here are some … [Read more...] about Different Types of Digital Signage Solutions For Fool-Proof Advertising
Using Architectural Rendering to Help with Marketing
When it comes to creating buildings, whether for commercial or residential use, this takes skill, precision, creativity, and passion. As an architect, you already possess these qualities, and you probably have some amazing renderings to show to clients. However, if you want to take your designs to a higher level, you should consider incorporating 3D architectural rendering.Not only can using this technique vastly improve your skills and ability, but it can help with your marketing efforts. … [Read more...] about Using Architectural Rendering to Help with Marketing
Checking Your Marketing Efforts After the Holidays
If your business is like many others, then you probably see an uptick in sales during the holidays. Christmas might be the best time of year for you, but with so many holidays occurring throughout the year, you are probably focused on creating marketing campaigns for the next round of sales. Having the right marketing suite can make this process easier, but it’s also a good idea to check your marketing efforts after the holiday.Taking this step is important so that you can develop future … [Read more...] about Checking Your Marketing Efforts After the Holidays