Guest posting is one of the most effective ways to drive traffic to your site and increase brand awareness. It’s also a great way to build relationships with other bloggers, which can lead to future collaborations. But it can be challenging to get quality content on a consistent basis. As a content marketer, you’ve probably been through the process of guest posting before. But if you’re like me, you’ve had some trouble getting your guest posts to be published on your target sites.
When it comes to guest posts, you’ve got to think about more than just what you can write about. You have to make sure that your post is accurate and informative, or else it won’t be useful. If you don’t know how to write a guest post that will be useful, then no one will read it, better hire the right SEO services in Melbourne by Impressive Digital.
So, here are 7 tips to improve the accuracy of your guest post:
Know when to Write your Guest Post
First and foremost, you need to know when your guest post will be published. It’s important that you schedule your posts so that they aren’t out of date when they go live. You don’t want people on social media wondering if the content was published already or not!
Write with your Audience in Mind
Before you even start writing for your audience, make sure you have their email address or phone number handy so that when the time comes you can send them an exclusive offer or coupon code for something they might like!
Write for a Specific Audience
When writing any article, it’s important to target your audience. Using keywords such as “how-to” or “how-to-use” will help you find more relevant results.
Use Action Words
As mentioned above, using action words such as “how-to,” “how-to-use,” “try,” etc., will help readers take action on what they read in the post. For example, if you’re writing about how to use social media effectively, you might use phrases like “I tried doing this myself and it worked!” or “I was able to do this!” This will make your article more interesting and engaging for readers so they want to learn more from it!
When writing a blog post, it’s important that you provide enough information for readers but not too much so that they get bored with reading your content.
Ask the Right Questions
The first tip is simple: ask the right questions. The best way to do this is by doing some research before writing the article. You need to find out what kind of reader will be reading your article and then answer their questions in a way that they can relate to.
For example, if you are writing about traveling abroad and want people to read your article, ask yourself questions like: “How many people have traveled abroad?” or “What makes traveling abroad so special?” The more specific you can get with these questions, the better off you’ll be when writing your guest post.
Know what your Guest Post is About
Before you write your guest post, make sure you know what it’s about. You don’t want to write a piece that doesn’t connect with your audience, or that they don’t care about (which means they won’t share). In order to do this, it’s important to do some follow link building strategies and do research on the topic and consider how your readers might feel about it. For example, if you’re writing about parenting, try talking to parents in your local area (or online) and see what kinds of topics interest them most.
Use a Research-Based Approach
Researching a topic before writing can help improve the accuracy of your piece. If you don’t know much about a topic, there’s no way that your article could be as good as it could be — so make sure that you find out everything possible before jumping into writing!
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.