The rapid increase and development of new technologies across various markets have had a massively positive impact on marketing teams around the world. The same is true for the real estate market, with marketing solutions appearing at a rapid rate to help businesses drive growth. One of the biggest innovations in real estate marketing has been the development of automation technology to better improve marketing efforts and generate more funding for their projects.
What are the General Benefits of Automation?
Automation has a huge number of benefits, but the main aspects of automation for businesses is that it can be used to cut down on the administrative workload of repetitive tasks. Automation technology takes these tasks away from your human team and allows them to focus on tasks that add more value to your business.
Another benefit of automation is because you can filter tasks to be completed in certain ways, the chances of a mistake being made due to human error are kept minimal, which improves your overall efficiency as an organisation. This is being seen more and more in the real estate market with the increase in real estate investor reporting software use.
How is Automation Helping Real Estate Marketing?
Real estate softwares helps businesses in a number of ways with automation. For example, investor reports can be automatically generated and then scheduled to be sent out to investors on a consistent basis, which removes a large administrative load from your teams and can help you to improve your marketing.
Furthermore, many of these systems have CRM systems, which allows real estate companies to send out tailored marketing materials en masse, without having to manually handle the sending process, to increase the likelihood of you receiving investment for your real estate projects. These solutions have led to real estate companies getting better results from their marketing efforts.
Many of these platforms are also able to aggregate potential leads and prospects from a variety of different channels through API connections so that all of a real estate company’s potential leads are being targeted and none are being lost in the funnel. For example, materials can be sent through a mix of email marketing, SMS and more to make sure that each customer’s journey is perfectly tailored to their needs. Making the sales process more intelligent and leading to increased close rates for deals.
Why is Marketing Automation Important for Real Estate?
In recent years, due to the COVID-19 pandemic, global supply chain issues, and increases in interest rates- real estate companies have been finding it increasingly difficult to find investors as the market looks gloomy with the same appetite for risky development projects.
This is why it has been more important than ever for real estate companies to stand out from the crowd so that they can continue to win investment. The improvements to investor relations achieved through personalised marketing automation are allowing these real estate companies to generate business that may have previously slipped through the cracks and gone unnoticed.
How Much do these Solutions Cost?
There are a huge number of different technology options for assisting with real estate marketing efforts, particularly with the emphasis on automation technology. As a result of this, the prices involved in these platforms vary wildly, with a range of tens to thousands of dollars per month, depending on the complexity of the platform.
This means you should do research into the specific needs of your company so you can make sure that the platform you’re buying is as closely aligned with your needs as possible. For instance, you wouldn’t want to spend thousands on a platform where you can’t use half of the features included within it.
In summary, the emergence of marketing automation technology has had a profound impact on the real estate market. By enabling significant cost savings, improving efficiency, reducing errors, and generating new business opportunities, these tools have helped companies succeed in a difficult economic climate. While some real estate companies are struggling, those that have embraced these technologies are thriving and setting themselves up for long-term success in the industry.
is a seasoned business writer and expert, specializing in delivering concise and insightful articles. With over a decade of experience in the corporate world, She brings a unique perspective to work, offering practical advice and actionable strategies to help entrepreneurs, executives, and professionals navigate the complexities of the business landscape. Her writing combines a deep understanding of industry trends with a passion for empowering readers to achieve success in their ventures.