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Challenges Marketers face in Market Segmentation

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There is no field in this world which doesn’t have its drawbacks. Similarly, every person who is a marketer out there faces challenges. The challenges that marketers face can be many. Some of the examples are trouble finding the right tech, not being able to hire the best person for a job and so on.

But, even if you face such barriers towards success, you should never be disheartened and lose hope because there is always hope of betterment and there is always some room for improvement.

There are many ways in which you can optimize your market components to set according to the current trends and to help you in receiving greater revenues.

There have been many polls and surveys among the marketers to find out which is the most recurring and constant challenge in this field and what strategies can help in overcoming them.

It may surprise a lot of people knowing that the market challenges haven’t changed for the last many years despite the changes in our technology, media, and culture.

Some Standard and most Recurring Challenges in the Market Segmentation

  1. Leads and traffic generation
  2. Having ROI for your market
  3. Having a secure budget
  4. Determining the right technologies for your business
  5. Website management

We will start by talking in detail about every marketing challenge.

Leads and Traffic Generation

Not being able to generate enough leads and traffic is the most common challenge of any market. More than 40% of marketers face this problem. If there is not enough traffic, you won’t be able to earn enough revenue.

This means that the product that is being produced by a marketer doesn’t have enough demand. If you want to fight this problem then you should make the quality of your product better and you should determine whether or not your product will sell because of the level of its need by consumers. The Understanding of the Product life cycle would be great in this regard.

Having ROI for your Market

The measurement of ROI for your market is also a recurrent challenge in the marketing world. Even if you run your business on investment you still need to calculate the ROI of every marketing practice.

Because keeping proof of everything is necessary if you want to have something to track things down. You can download software for ROI calculation this way it won’t be a problem.

Having a Secure Budget

It is almost impossible to have successful marketing without a budget. If you have great ideas for revenue generation, you should still have a budget to keep things under control.

If your market doesn’t earn as it should, it will be hard for you to have a secure budget. But, the best way to have a secure budget is to take baby steps or going towards a joint venture.

You should try and receive success with inbound marketing because that is what will give you high budgets. You should also be confident about your market and strategies to be able to secure the budget.

Determining the right Technologies for your Business

In today’s world, technology is a must for successful marketing. However, choosing the best technology for your work can be very difficult. This is difficult because marketers don’t have proper knowledge of which technology is best for their work.

Getting an honest review of the software, apps, and machinery can be hard. But you can always ask your friends and acquaintances to help you in choosing the right for your business.

Website Management

The best way to reach the whole world is to have a good website for your business. However, managing a business website may be another challenge.

The website should be user friendly and easy to use so that people easily navigate through it. For this purpose, markets need to hire professional people. Managing a website is the fourth challenge marketers face globally.

Even buying domain hosting, choosing the right company, which hosting package suits them, how to hire SEO experts to target the right geographical boundary, what social media campaigns and medium should be or not, are the most common situations.

Conclusion

If you want to know what are the exact challenges that your market faces then you will need to hold various analyses. Only then will you be able to discover the biggest challenge that your business face. If you are faced with any challenge, you should not lose hope rather think calmly and work smart.

How Product Life Cycle Helps Businesses

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The product life cycle is the process through which a product covers its journey throughout, from beginning to end. It is completed with steps that include

1. Idea, Research, and Development: The very first stage of the product life cycle is that a person gets an idea about any product, does research on anything, and creates a team. He checks the impact of that product on the market and develops the product.

2. Introducing in Market: The next step is to introduce the product into the market. All that is to be done are advertisements, brochures, public dealing, and giving samples to the market.

3. Growth: The product then starts its growth. Constant hard work is required to take that product to an upper level. This is a very important step in the life cycle of a product, as all the other steps rely on this one.

4. Maturity: The product starts getting its maturity in the market. Now, it has many competitors. The sales are the highest on this point. Gradually, the market becomes saturated and sales start to decline.

5. Decline: The product has reached its fate that is to decline. The life cycle is now ended. This all process is very important in the following ways.

It supports Business decision making. The life cycle of any product helps the new beginners in marketing and entrepreneurs to observe the scope of a thing in market so they can start their own business, taking forward their ideas, and introduce any product into the market.

It brings the need for new product development. The product life cycle leads to the formation of many new products. Just take the example of China. They introduced millions of new and cheap products all over the worldwide market only by considering the product life cycle into account.

It reminds me of, “Survival of the Fittest. “Survival of the fittest” is a phrase that originated from Darwinian evolutionary theory as a way of describing the mechanism of natural selection.

According to this, anything having better combinations and makeup would survive in the environment. The same is the case in the marketing that the product with better usage would be the fittest in the market

Life Cycle of Product also helps us to Understand

Competition in the Market: Keeping the life cycle into account, people do watch others and top-rated products and in comparison, running in a race of “DOING BETTER” many new products are made by different people, in this way, the user comes to know about many products.

The market becomes better and prospers if there is healthy competition between the marketing managers.

User awareness: The product life cycle helps the marketing managers to get an idea of what the user and public think. It helps the makers to make the products according to the demand of people and the market.

 Product life cycle helps to re-new the ideas through the opinion of users.

Profit/loss regulations: The profit and loss regulations tell us that, if a product giving a good profit, it means it has a very high demand in the market and so with the case of low that now it is near to be declined.

It is also useful because

It balances the trade. We can get to know about the balancing in the trade which means not too many products should be made that overflow a market with no consumers, neither too low production of products which causes the harm to the repute of any organization.

The product life teaches us to maintain a balance between requirements and productions.

It is also a Forecasting tool. This lifecycle forecasts the future and stability of any product in a market. This gives rise to the prevention of any problem to be faced in the future.  It is also called the prediction and fate of any product.

Best Security Camera Brands to Consider In 2020

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We all love using wireless home security cameras and many of these devices are 100 percent wire-free and use a Wi-Fi connection or a wireless power source to carry out basic operations.

Many of these devices also use internet services like Charter Spectrum and get you the optimal performance when needed. To get this done, you will be needing very high-speed internet which is also reliable. Different camera brands including Arlo Pro, the Ring Spotlight and others fall in this category.

These devices are ranked among the top wireless security cameras of the year. To benefit from these devices you can use services from Spectrum Internet as well. This is something good about wireless cameras and wireless camera brands.

But one can’t simply deny the fact that some alternative high-quality cameras that include gadgets from brands like Wyze Cam Pan, AmcrestProHD, and Nest Cam Indoor are worth checking out. These models use power cords to perform their operations.

Here is a list of some popular brands that you can have a look at and use indoors and outdoors depending on the smart features they offer. So without further ado, let’s check’em out:

Arlo Pro

The Arlo Pro is one of the best wireless security cameras as it is entirely wireless and is considered as one of the most versatile cameras that you can use. It is ideal for use both indoors and outdoors as it is capable of delivering a clear picture under artificial light, a sunny day and even when it is dark. It is very simple to install and can cost you around $200.

Canary All-in-One Indoor Security Camera

The canary is one amazing combination of home security features that includes a siren and a couple of environmental sensors and a smart home security camera.

Don’t go on the unobtrusive, small design, the canary bags in a lot of different security features into the package and comes with several home security camera features as well.

All of these are available into the Wi-Fi camera so that the gadget qualifies for a home insurance discount from any of the major insurance companies. The gadget is capable of sensing if the fireplace in your home is properly going out, and if not, it is going to notify someone. Besides this, it lets users know in case the water in their tub is running.

The Ring Spotlight Cam

The Ring Spotlight Camis an ideal gadget that can help you keep an eye on the exterior of your home. It can be installed almost anywhere. Users are not limited to locations that might be near a power supply. It does not require you to drag the gadget and use a secure cable. The wireless camera runs on a rechargeable battery and also lets you operate using the solar version. As an addition, there is a spotlight that works as an intruder deterrent and also lets you talk to visitors even if you are not available at your home.

AmcrestProHD Indoor

The wireless indoor security camera is something that you can count on. It uses a remote pan and tilt function. AmcrestProHDis easy to setup and uses a wide range of video storage options that make this security camera one of the best security devices that can be bought under a hundred dollars.

The only bad thing about the device is that the user’s manual is kind of hard to follow. Also, the lens of the camera has a limited rotation if you want to use the AmcrestProHD on a wall.

Wyze Cam Pan

This little Wi-Fi camera is capable of scanning the entire room in a matter of seconds. You can make adjustments and settings using the Pan Scan feature and automatically scan the area according to your specifications.

The Wyze Cam has a cool maneuver when it comes to motion tracking. This means, if you have a kid or a pet running through your room, the camera is going to follow all movements and actions.

The cost is not going to burn a hole in your pocket at around $50 or less. The only limitation the device has is that it comes with a power cord and limits the placement options for the device.

Abode Iota

The Abode Iota is a high-end home security camera and a security system as well. It is compact and delivers a two-way talk, high-quality video and sensitive motion detection as well.

It comes with an option that allows you to add professional monitoring 24/7 and gives you a direct link to help via a monitoring center without requiring you to buy additional security equipment.

One of the good things about Abode’s professional monitoring is that it starts from around $20 per month and there is no contract that you need to worry about.

Security Camera Buying Guide

There are a few things that you must consider while buying your security camera. These are as follows:

  • Make sure that your home has a secure Wi-Fi network
  • Create strong passwords using mobile or laptop that are unique for your camera and any apps that you use to access it has to be secured as well
  • Buy a security camera with a recognized name or a trusted seller
  • Keep the firmware updated on your camera and your Wi-Fi router
  • Remote viewing should be turned off when you are not using it
  • In case you need to monitor your kids or pets, make sure that you have two-way communication, NightVision, Field of View, Pan and tilt,

These are some of the many things that you should consider while making your buying decision for a security camera for your home. Also, it is a good idea if you would consider these useful measures so that you don’t end up buying something that you don’t want. 

Reasons to Love Accounting

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So one of the most stereotypes questions that are always asked by accounting students, that why accounting, if there are many fields in professional life. But my opinion would be that accounting is love.

Many people think that an accountant would be a person who would be, boring, a bald headed, wearing a high number spectacle, but according to my point of view accounting is very fun subject if you love to play with numbers and basic accounting is that how you will play with numbers, accounting is a language which describes you a story.

Yes, accounting is important language but now you will ask how?

Let me tell you. Accounting tells the story in that how you started your business, how will your business grow, how will your business earn, it tells us that how will be your business in future, what will you achieve and how your business will be coming from.

This is how accounting can be fun for you, if you understand the whole scenario so accounting will never be bore for you and you will love to work as an accountant.

But main thing is that you have to understand its language.

Once all the mess and confusion is vanished from your table so then you will love to understand the story that accounting will tell you, then there would be no issue that you will bald or a person with a spectacle.

I had work with many entrepreneurs. they feel most irritating work to balance the accounts book and they find it nuisance, they are just too much focused on how they can improve their services or products that they are delivering.

In this case, they all refused to tackle the numbers, so they don’t interact in this complex situation instead of they hire a accountant who will tell them the story for their business and they will love to understand it easily.

Accounting is really a great and funny thing to learn, If you are willing to start your carrer as an accountant so here will be some perks for it,

Some Interesting Perks

People make money, You’ll have your Job

According to the stats of Bureau of Labor Statistics the employment rate for accountant and auditor is projected to grow 11% from 2014 to 2024. This is the fastest growth average of all occupations.

You will be in demand as long as the money grows in the economy and you will not lose your worth.

Career Growth is Infinite

If you will work harder in accounting field but not with growth mindset. Working as you have to work from 9 to 5 and then you have to go to home and you will take a peaceful sleep.

I am sorry you cannot grow in your field. You have to work with happiness and show love to your work to bring growth.

Great Salary

According to the Bureau of Labor Statistics states that the mean average salary of the Accountant and Auditor is $67,190.

With this salary, you will receive another advantages like health facility. Get some new certification so your salary will cross 6 digit numbers.

Sounds interesting!

Even if it doesn’t increase, you can discuss with management.

Flexibility and Travelling

Many accountants and auditors are likely to travel in city or outside their country to provide services. It provides you to travel countries and will get you paid for that.

Transferable Skills

You will not have to stuck to work in offices but if you love to teach students and you are good in it so you can enjoy your accounting by teaching students at Colleges or at Universities.

Varieties in Accounting

There are too much varieties in accounting field you will not stuck at one place you can change this field with different accounting principles – taxation, management accounting, etc.

Author Bio: Mustafa Kamal is accountant by profession and writer by passion. He may convert your ideas into words and business into numbers.

How do I get outsourcing accounting works from the US UK and Australia?

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Freelance services are one of the top decisions when it comes to outsourcing accounting. Accounting firms of various sizes want to avail of outsourcing services like accounts preparation, financial reporting, filing tax returns, and bookkeeping. 

There are routine tasks and some strategic consulting jobs which are being outsourced. Mid-sized accounting firms are facing a talent crunch.

You need to have knowledge of Accounting Software like Xero, TaxCalc or IRIS to get outsourcing work.

What Is the Client Looking for?

When outsourcing accounting work, the client would be looking at:

Transactional Work

When it comes to accounting work, most of it would be transactional work. There would also be some work related to data analytics, business strategy and consulting or strategic advisory.

Quality Parameters

The companies in the US, UK or Australia would be assessing your firm based on certain parameters like communication skills, TAT and quality. The company outsourcing accounting would also look into the work culture of your organization. When you are meeting a potential outsourcing company, make sure you understand their work culture. 

Free Trial

A great incentive for the company would be a free trial to access your quality and delivery capabilities. Your online security policy will also be tested. It is important to highlight your capabilities during the free trial. This will improve your chances of getting a contract.

How Do I Get Started?

Here are some of the strategies you can employ to get accounting outsourcing work:

Get a job with an Outsourcing Firm

Since analytics will help you get the attention of your employer, try to get a job in this area. The outsourcing company should be an established and reputed one. Working with analytics will improve your chances. 

Building Trust

You need to create a foundation for a long-term relationship with the client. It is not bidding and getting your first project that is difficult, it is getting repeat business. It’s not just your first project but all subsequent projects where you need to establish yourself as an effective and reliable player. 

Market Yourself

To get noticed by potential clients, you need to improve your visibility. The various ways you can do that would be through banner ads, networking with companies, submitting articles at relevant forums, participating in trade shows and volunteering. 

Effective Hard work

You need to put in hard work in an effective way by maintaining quality and meeting deadlines. This would be one of the factors client would be specifically noticing, in the free trails.

Join Accounting Forums

There are outsourcing forums relating to the US, UK and Australia where you may post your requirement. Companies who need to outsource will get in touch with you. 

Sole-Sourced Deals

A sole-sourced deal is one where there is only one supplier in the market. If you have any contacts, ask them to get you this deal for outsourcing accounting work. 

Do Your Research

Find companies who are already outsourcing accounting projects or are planning to do so. Connect with leaders of such companies through LinkedIn or other sources. 

Consulting Partners

Sometimes there are consultants who advise companies outsourcing accounting work. Get in touch with these consultants and register yourself with them. Depending on your profile, they will connect you to companies wanting to outsource. 

Profit from Accounting Work Outsourced by the US, UK and Australia

Different freelancing platforms like Fiverr, Upwork, etc, are a favorite outsourcing hub for accounting services from the US, UK, and Australia because of competitive rates and a skilled workforce. Accounting work, both transactional and consulting work.

Get your infrastructure in place, decide your core area, build a skilled task force, understand the culture of the country outsourcing the work, and you’re ready to outsource. 

How Managers become Leaders

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Hard work, honesty, passion, and a strong mind to conquer hardships are the key elements for career transition from a unit-level manager to an effective leader.

According to “Michael Watkins”, a career transition expert, passion for the work, never give up and uphill struggle are the pre-requisites to become a great organizer.

Leaving of your comfort zone is the first step towards success, said Yusef who was a sales manager at European chemical company. Ward’s work and team support made him jump from a sales executive to head of the company’s plastic resins unit.

Once you’ve proven leadership promise, it’s critical to benefit revel in with outside stakeholders, together with buyers, the media and key clients.

You’ll additionally want to tap other leaders for mentoring as you face larger and bigger challenges, together with integrating an acquisition.

Research indicates that there are seven seismic shifts that take location while leaders make the transition from main one function to main an agency, taking responsibility for profit and loss and the oversight of executives throughout company features.

  1. Specialist to Generalist: apprehend the mental fashions, equipment, and terms utilized in key enterprise capabilities and broaden templates for comparing the leaders of those functions.
  2. Analyst to Integrator: combine the collective expertise of cross-practical teams and make appropriate exchange-offs to resolve complicated organizational issues.
  3. Tactician to Strategist: shift fluidly among the details and the bigger image, perceive essential styles in complicated environments, and expect and impact the reactions of key outside players.
  4. Bricklayer to Architect: recognize how to investigate and design organizational structures in order that approach, structure, operating models, and skill bases in shape collectively effectively and efficaciously, and harness this knowledge to make needed organizational changes.
  5. Problem Solver to Agenda Setter: outline the problems the business enterprise has to recognition on, and spot issues that don’t fall well into anyone’s function but are nevertheless important.
  6. Warrior to Diplomat: proactively form the surroundings in which the business operates through influencing key outside constituencies, such as the authorities, NGOs, the media, and investors.
  7. Supporting Cast Member to Lead Role: show off the proper behaviors as a position version for the organization and learn to talk with and encourage big organizations of humans both immediately and, increasingly, indirectly.

If you want to shift your position from a sales ‘manager to a business executive, you need powerful leadership qualities and team management skills at the same time.

Key Elements to become an Effective Leader

Get a head Start

Open line communication and healthy relationships with your employees will help you a lot if you’re going to start your new position in the company. Listen to everyone’s point of view on any situation make you think better and come out with an effectual solution to a problem.

Focus on Systems and Learn the Foundation

Impactful leaders should use tactics that work for them, and also expand structures that meet their desires and make their lifestyles easier. With a positive attitude, you can track development and milestones, and that you have all you need to be powerful.

If you are a manager or an employee, you should know the aim or mission of your organization. When you truly understand what the company wants to achieve, you will work in the right way and make your way to success.

Be Honest

A good leader always stays honest with his coworkers and employees in every situation. He informs them about the company’s situation and about what is the company planning for the future.

First-rate leaders are able to personalize their interactions and conversation patterns to healthy every scenario and team member, primarily based on man or woman alternatives.

Positive feedback and Open Communication

Successful leaders always communicate with the employees, encourage them and facilitate them by giving and receiving feedback. Effective leaders have a positive impact not only on their employees but also on the whole organization.

If the employees or coworkers never knew how you feel about them, they never are able to improve their performance. As a leader or if you are in the way becoming a leader, always give them feedback on how they are working and respond to the queries immediately.

According to Dana Brownlee, founder of Professionalism Matters, a great leader would always facilitate them and makes them better those who work around him. Positive acknowledgment built the environment of productivity.

Teach Employs instead of giving orders

Coaching is set helping the human beings you lead apprehend the picks they have in front of them. As against absolutely barking orders at employees, Rampton stated that successful leaders should encourage increase by means of teaching.

People wouldn’t develop if leaders never taught them as a coworker, not as employees. Leaders need to be teaching so that they can develop new leaders to take their region.

Welcome New Ideas

Good leaders should have the emotional intelligence to apprehend and receive that change is inevitable. Instead of trying to keep a status quo only for the sake of consistency, embrace trade and innovation.

Be open to new ideas and alternative ways of wondering. Everyone brings a very specific perspective to the table, and this is something to take advantage of, not discourage.

Obsessed with your Passion

Being a leader, you will never end up a frontrunner if you are heading within the wrong route for your profession. Good leadership skills permit you to try and understand what is exciting yet favorable for you and your company.

Passionate leaders unfold passion to others via their love of existence, doing new things, taking risks, being inspired, having an experience of urgency, and reinventing self. It is a protracted listing; however, I’ve narrowed those descriptions of ardor all the way down to 4, important management behaviors.

Be ordered and earn respect

Being an organizer, your desk needs to be smooth and your orders need to be clean to apprehend. You should recognize the plan for every day and each week.

Earning recognition is simple all you have to do is behavior yourself in an ethical way and version what you assume from the others on your team. Show them you realize wherein you are going, and which you aren’t best telling your crew what to do but also marching in step.

Be an Inspiring Leader

Inspiration pulls you closer to something that stirs your heart, mind, or spirit. We are stimulated with the aid of someone, an occasion, or a situation.

The leader’s demeanor should encourage workers and members of staff to behave inside the same way. To come out as a triumphant leader, you will need to unite a set of individuals through a shared imaginative and prescient.

Focus on working to the best widespread and push the boundaries of what is attainable to expose your team that you are invested in their desires. Celebrate all accomplishments and hold morale high within your group. This will inspire your peers to realize the collective hard paintings.

Deal With Your Weak Spots

It’s very important for a leader to be smart enough to realize his susceptible spots and consider the way he leads with them. Don’t attempt to fake you’re perfect.

Different Types of Joint Ventures

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A joint venture can be generally defined as a business consensus in which more than one parties – shared owners – agree to pool their individual resources for some common business purpose. In doing so, each party holds the responsibility of sharing the costs, profits, losses, and risks equally or as per their shares.

The term ‘joint venture’ generally means investment and typically entails a type of strategic partnership of individuals or companies, and a particular partnership for which the joint venture is made, is expected to grow by the parties.

Although quite similar to a partnership, it exhibits some key differences from the latter. For example, while a joint venture is oriented toward a single project, partnerships are usually about the ongoing business(s) in all regards.

Some other characteristics of the joint venture which are worth mind bearing are:

  • Equally shared profits, losses, and expenses.
  • Termination when a project is completed (unless stated otherwise).
  • The death of a person (also called a joint venture) does not terminate the joint venture.
  • No joint venture holds the power to terminate the joint venture in the middle of the project and thus the project has to be completed.
  • Each party has complete control to manage all the assets designed to be used in the joint venture, and
  • A contract must exist between the parties entailing the workings of the joint venture.

There can be many types and varieties of joint ventures depending upon the scenarios under which a joint venture is being executed. To understand this, let us look at some of the types with examples to not only gain a comprehensive understanding of different concepts used in business regarding joint ventures but also their possible applicabilities.

Affiliate Partnerships/Affiliate marketing

An affiliate partnership is a type of joint venture in which two individuals, programs, or businesses come in league with each other to promote the products of both parties. It has also become the most common way of earning money online, and once established it can be a good source of passive income too.

For example, a blogger can become an affiliate venturer in that it affiliates a selected company e.g., by placing a link that would lead the readers directly to the site about which the blog has been written. In this way, the blogger has done the job of promoting that company’s product via the affiliate link.

Affiliate Blogs are the best examples of affiliate venturing. This is a product review site that will publish reviews regarding different types of products available on Amazon compiling them into lists and comparison tables ordered from 1 to 10. This way, this site might be funded by Amazon which in turn gains traffic from another market channel which can be Google.

Real Estate Joint Ventures

It is a type of joint venture in which two or more parties agree to compile resources and work mutually for the development of a real estate project. Most common are the scenarios in which experts in the field of real estate management work with capital providers in the business.

A real estate joint venture can be explained by a scenario in which there is a company that owns a piece of land far away from where the company is located.

So, they find a person who lives in the same place where they own land and also that person holds expertise in construction and real estate management.

In this way, a joint venture can take place between these two parties whereby the company takes the responsibility of providing the capital and the expert takes care of the responsibilities of building the office.

Financing Agreements

It is a bit riskier type of joint venture agreement because it involves getting financial assistance from a private party. It helps one to execute the business which might have been halted due to lack of proper capital investment. But, for risk management, often it is advisable to hire business lawyers for insurance of one’s legal rights.

Vertical Agreements

These are the agreements between two parties or organizations belonging to a production or distribution chain. These groups/parties/organizations create joint ventures thus coming together for a common goal with a given market.

It is typically a case in the market between buyers and suppliers. In such cases, maximum gains are usually attained by suppliers while limiting the gains for buyers.

Horizontal Agreements

A horizontal joint venture is a type of partnership in which different companies are in the same line of business and transactions happens between these partner companies.

Moreover, these different companies may function so that e.g., if they are involved in selling a product, they will do so to their customers.

Schools and Coronavirus: Ideas & Scheduling Kids Education at home

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While the entire world is fighting against the present Coronavirus (COVID-19) situation, there are issues that may go overlooked. These are the issues that may not seem too pressing presently, like the shutdown of schools, colleges, and universities.

Had this been a matter of weeks, we would not be much worried. However, the pandemic that has even overwhelmed the greatest scientist and doctors of the decade does not really give us an end date to this lockdown.

While many governments have currently locked down schools and businesses for a fortnight, there’s no guarantee that the situation will stabilize after that.

It’s best that we continue schooling our kids at home so that once they’re back to school, hopefully soon, they have everything fresh in their minds.

Homeschooling can be Challenging

Homeschooling isn’t as straightforward as it may seem, especially if you haven’t tried it before. Most kids are accustomed to their regular routine of being taught in a traditional classroom setting, with a teacher and a bunch of fellow colleagues.

While the setting cannot be replicated completely at home, there are a few things you can do to make the makeshift schooling routine workable.

Stick to the Morning Timetable

You have a tried-and-tested study routine for your kid, the same one that they have been following so far, before the outbreak of the COVID-19. Stick to it.

Make sure they sleep at night and wake up on time for breakfast to start a fresh day. Once they start their day on time, as it was on the school days, the kids will have plenty of time to concentrate on their studies.

Also, by sticking to the normal routine, you won’t hear much whining once the regular schooling begins since they’re already accustomed to the morning routine.

A quiet, Undisturbed Study Area

You needn’t necessarily have a study room in your home. Any quite setting where no one will disturb the kids, at least for the while they are studying, would do. It could be their bedroom or any other place in your house that’s least visited by other members of the family.

Also, make sure that they’re sitting upright and utilizing a desk and table instead of studying in bed. Homeschooling can infest lots of lazy ideas in the minds of our troublesome little ones, we need to be the one to discipline them. Sitting in a proper position will definitely help them concentrate and comprehend better. 

Make Use of Online Resources

The entire world is in this together, we are not alone. That’s exactly why you’ll find a lot more online resources to educate your kids now than there were ever before.

Plenty of these resources are either free or at discounted prices since those that have the capacity are striving to make sure that the youngsters aren’t deprived of education during this traumatic time. 

You’ll find online books to download at several online book stores and educational apps that you can download on your laptop, tablet or phone to keep the kids busy learning.

Spare some time for activities

Very important: Don’t overburden them with coursework; let them have some spare time where they can do what they love. Activities may not directly influence their academics but go a long way in developing them as a human being.

Promote indoor activities and make sure they are safe. Painting, drawing, supervised cooking and watching cartoons are some of the fun activities you can let them do to kill the boredom.

What’s most important is that you keep yourself and your family safe in this catastrophic situation and use this time to reconnect with loved ones. 

How to Start Career in Project Management

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Choosing the right field is a difficult decision, specifically when you don’t know your interests. If any person is pretty sure about his goals, he thinks he selected the right field, but what happens soon after his/ her joining loses interest.

“There is a scope of Project Management, you should join that field”, “I am opting for Project Management as a specialization”, Why you don’t become Project Manager?” Many times we hear these statements from others and these voices are getting louder and louder with time.

What is Project Management? How to start a career in it? We will discuss this in this article and in the near future you might take it as your career.

What is Project Management?

Project Management is a detailed process of handling the group of tasks, methodologies, skills, processes, and knowledge of a project so the outcomes can be delivered according to the ensured time and quality within the allotted budget.

This is quite an interesting field where there are many opportunities to be groomed and grow in a broader way. You will develop in yourself many skills such as problem-solving, leadership skills, good communication skills, technical skills, interpersonal skills, time management, management of resources, project planning, defining and setting the project’s scope, identifying and managing associated risks, and so on

6 Steps to Start Career as Project Manager

Relevant Education

To enter a specific field, it is foremost to have relevant education. Knowing the subject processes and terminologies helps in understanding and more chances of success. You need to earn a degree. You can do MBA with a Project Management specialization.

This will help to attain all the necessary knowledge about an organizational structure along with project management principles. Moreover, your degree will provide you many chances to initiate and handle the projects as part of the course.

Do your homework

Keep on learning the new information daily by studying various subject-related articles, different companies’ backgrounds, etc. During your education take a realistic view by engaging yourself voluntarily in different projects, either at the organizational level or university level. The basic purpose of this is to practically comprehend and absorb the project handling process.

Do an Internship

This is the task you can easily do before your full-time employment. During your degree, you can join any organization as an Intern. Working under the supervision of many professionals or managers will not only enhance your familiarity with the subject but also broaden your vision.

You will acquire a skill of how to see the task or design from different angles. You will also get comfortable in an office environment and also recognize a project-based organization. The internship will also add weight to your resume.

Win First job

 To enrich your experience, you need to start your professional career. Keep on applying for your field-related jobs along with increasing your awareness and expertise related to the Project management field.

Before the interview recall all the relevant problems and events you faced during your internships and university projects etc. and the solutions you derived. This may help you to win your job

Grow your Experience

If you have been hired for an entry-level position and become a part of a team in a construction company, then you have to touch the sky with your passion i.e., Construction Project Manager.

Teamwork is a source of learning and achieving hands-on experience more quickly than working individually. There will be a great chance to understand the tasks more quickly and can deliver good results than working in isolation with zero experience.

Your decision-making skills, problem-solving skills, interpersonal skills, communication skills, presentation skills can be more improve. Further, you will gain the opportunity to learn new soft wares more quickly with the help of your team members.

If you are working in a high-tech company then there are many chances of growth. If you keep on functioning smartly and consistently then you can be promoted to a team leader position, soon to project manager and you will have a prosperous and bright career opened for you

Certifications

Working as a full-time employee, it is still preferable to enroll for certification. To improve your management skills you must enroll in project management certification. This will make your skillfulness and acquaintance both up to date and will also improve your performance than your previous one.

To fathom the tasks and projects according to the new techniques and philosophy, it is highly recommended to keep on upgrading with the latest technology and ideas so your work and performance speak louder. 

7 Best Actions Boost Hotel Revenues

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A hotel jam-packed with people doesn’t always govern success. The hallmark of a profitable business in the hospitality industry is revenue. As bizarre it may sound, but managing your health and managing your revenue are the path to the same street. You employ an effective strategy; you get results.

Hotels deploy several revenue management techniques & practices to surge the bottom line. This article provides you with the top 7 actionable tips, which can equip you with a blueprint to maximize your hotel’s revenue.

1.  Know Your WHY

Things start to fall into place when you know the cause of action better than the course of action. If you want to cultivate loyalty in your customers it’s crucial for you to clearly understand and communicate your WHY.

Every company knows WHAT they do. Most of them know HOW they do WHAT they do. Whether you call them a “Differentiating value proposition” or “Unique Selling proposition” But very few companies can clearly articulate WHY they do WHAT they do. By WHY I don’t mean money – that’s a result.

By WHY I mean what is your purpose, cause of action? WHY does your company exist. Companies try to sell people WHAT they do, but they WHY they do it.

Quoting Simon Sinek here: “When communicating from the inside out, however, WHY is offered as the reason to buy and the WHATs serves as the tangible proof of that belief”.

So, WHAT you do is the external factor, but WHY you do it is something deeper.

2.  Truly Understand Your Market

The first step of paramount importance is to define your hotel’s target audience. Who is your customer, which category of guests do you mostly cater to, what is their buying behavior, and so on?

Identifying a target market and building a customer profile enables you to pinpoint the needs and wants of your current and potential customers. That said, it translates to new opportunities and vulnerabilities in your hotel.

These insights provide you with a foundation to establish your hotel’s USP(s) & keep up with market trends which eventually secure you a competitive advantage over peers.

With this hotchpotch of knowledge, you can easily seize the opportunity to over-deliver and bring more value to the table.

An effective practice to keep a check on competitors is benchmarking. This facilitates you to gauge your competition according to price, locations, and distribution channels.

This way, you can cut through the noise & constantly offer superior value. Remember, Price brings repetitive business but value cultivates loyalty among customers.

The only way to win in this industry is to shape up the identity of your hotel around consumers’ expectations.

3.  Leverage Social Platforms

In this digital era, Social Media platforms are the go-to options to precisely reach your target audience. If your business is not leveraging this resource, you are leaving an enormous amount of opportunity.

Social Platforms like Facebook, Instagram, or Youtube allow you to run ads at a relatively low cost yet deliver an outsized ROI. There are endless options to share promotional content online for free.

At the very outset, Allocate a budget for Digital Marketing & decide which channels to penetrate. Most business owners confuse Digital marketing as an expense, in fact, it’s an investment towards growth. That said, start creating compelling content around your hotel’s niche. Content leads to awareness and exposure for your business which ultimately translates to profit and customer acquisition. Most businesses now use SMM for brand building.

In the wide array of marketing options, Influencer marketing is considered a popular option to build trust and generate conversions.  

The strategies you implement and the technology you deploy to increase hotel revenue may differ predicated on your goals. However, it’s essential to use social media platforms to their fullest potential to grow your business.

4.  Foster Direct Bookings

Gone are the days of dominance of local travel agencies. It’s a digital play now, Online travel agencies (OTAs) are the biggest booking channel for hotels. OTAs play a significant role in bringing guests and easing their way throughout by serving a number of functions like offering incentives, discounted prices, or ratings.

However, a rule of thumb is; “lessen the friction, better the profit”. For any hotelier, Encouraging travelers to book directly can be the most rewarding but challenging shift at the same time.

Decreased spending on OTAs results in more revenue. After all, 20% saved is 20% earned!

Keeping this simple fact in mind

The most important distribution channel is your website because it eliminates the third party & allows you to build a direct relationship with your guests.

There are some proven ways to increase your direct booking given as follow:

  • Optimize your Hotel’s website SEO
  • Reward your guest for direct bookings
  • Make your site optimum for Mobile phones
  • Showcase positive guest reviews on your website
  • Offer Loyalty programs

5.  Gain Essential Feedback

According to a survey: “80 percent of travelers read at least 10+ reviews before making their decision”.

Online feedback can make or break your hotel’s reputation. The only way to cut through the competition and grasp the most beneficial reviews is to actually care about customers’ opinions.

When you take the time to regularly respond to their feedback even if it’s negative they are more likely to perceive it as a positive gesture.

Constructive feedback also lays out the opportunity to improve your system according to guests’ needs. Simply put, You get the feedback when you ASK for it.

One of the best ways to do so is to send a post-stay email with a request to leave a review in exchange for a discount or ask it personally during their stay. Here’s the good part humans love sharing their opinion. 

6.  Apply Exceptional Upselling

Upselling is an exceptional way to increase revenue. You can upsell the simplest things from Netflix to room services. Just think out of the box and find ways to provide more convenience to the customers. And they won’t mind paying a bit extra for a better experience.

Ancillary revenue can be generated both online and offline. Online upselling works by offering service or room upgrades. Offline it works by offering extra add-ons.

If you have a restaurant or spa make sure guests use it. Luckily, If your hotel is based in a popular tourist destination, you can coin it in multiple ways. It all boils down to how you communicate your traditional or seasonal services such as foods. Go the extra mile to encourage customers to buy more interchange to the value you offer.

Local festivities and national events that re-occur each year are essential to keep in mind. Price your services accordingly, to capture the high demand at the right time.

Therefore, make sure to optimize these occasional opportunities to their full potential.

7.  Entice Niche Markets

“Jack of all trades, master of none” is not different than trying to seize the entire market. Whereas, playing in your field can help you excel in a particular niche. Enticing a specific group of people unlock a number of ways of increasing revenue and customer acquisition. Identifying your micro-niche enables you to streamline all of your efforts in one direction. This way, you can capitalize on a particular demographic.

Interestingly, Dominating a niche market also differentiate your hotel from the competitors. Hence, serves as a USP.

Final Words

Hope that these 7 tips give you some powerful insights to elevate your hotel’s revenue. In the end, it all comes down to constantly testing strategies and finding the best action plan for your business.