The virtual world is all about engagement. Whether it is related to business, entertainment, or personal events, the aim is to engage with your audience so that your message is not just delivered, but registered. When a survey asked respondents why they ran virtual events, about 45.3% picked “create engagement” as their top reason.
Read on if you want to learn the best and proven tips to improve the rate of participation in your virtual event and engage better with the audience. These virtual conference engagement ideas are simple to execute and can yield tremendous results. Without further ado, presenting:
Idea 1: Surprise, Not Shock
Everyone loves a good surprise, but the line is very fine between surprise and shock. You can include a high-profile guest speaker or performer doing a live gig during the event to add panache to the conference.
You can add booths for attendees to walk in and out of rather than staring at one screen. Creating an immersive experience will keep your audience engaged, enjoy the event, and take away crucial messages.
Idea 2: Keep It Short
The average attention span of an individual has fallen from 12 seconds to 9 seconds, and that’s almost equal to that of a goldfish. With so much virtual noise cluttering the web, you must keep your event short. If the event is too long, it may be hard to retain the interest of the audience.
Idea 3: Include Gifts And Giveaways
Gifts make people feel special, and it shows that you care about the receiver’s feelings. Therefore, consider giveaways or gifts at the end of your sessions to keep the audiences hooked until the end.
When you throw in hints about the surprise gift, it will have them guessing and keep their mind on the conference. Viola! Better participation. P.S.: make the giveaway worth their while, or you may end up with hardly any audience in the next event.
Idea 4: Make It Interactive
When audiences are asked to participate in the event, they actually focus on the event’s content. On the other hand, if you have an endless stream of content hurling at them, they will be put off.
Therefore, add meaningful surveys, pop-quizzes, and Q&A sessions to ensure that engagement is at its optimal level. This is one of the most important virtual conference engagement ideas as it can help you increase audience participation and interaction.
Idea 5: Provide Personalized Content
People will like an event only if they are able to take something away from it. Therefore, it becomes imperative that you personalize the content of your event by getting feedback through surveys and polls during the event.
Based on the participants’ responses, you can customize the content to make the experience highly personalized. You can use push notifications and similar tools, to keep the attendees informed about the changes in content based on their feedback.
Idea 6: Monitor Chats
Chats are how audiences interact with each other and you during the virtual session. You don’t want to miss critical messages and feedback in real-time. When you acknowledge, respond, and answer questions as they pop up, it will improve your participants’ involvement in the conference.
Idea 7: Keep It Simple
While it is recommended that you add a variety of booths to your virtual conference, please don’t overdo it, and it will only clutter the meeting and not allow the audience to focus on the issue at hand.
When you implement these virtual conference engagement ideas, you will be able to create a lively session and leave a lasting impact on your audience.
A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s been in digital marketing since 2018. She loves reading books and spending time with her family.