SMS Marketing has been very famous because it delivers your message in cents, You can easily advertise your product to numberless people who you even don’t know and can’t reach too.
Most of the businesses practice it. SMS marketing has many advantages to it. More than 97.5 % of messages are opened with 05-10 seconds of receiving.
B2B SMS Marketing – The Necessity
Businesses are not practicing it as much as they should yet it is necessary for every business. We receive many Marketing SMS on daily basis promoting their services & products like insurance, internet, school, mobile phones, shoe, computer, laptops and others.
Being in B2B or B2C– do you receive SMS promoting product you need in your business or household general stuff? These products are consumer products in general; they are not specified to businesses only.
Why Business don’t use SMS Marketing as Advertising tool??
Most probably either they are not familiar with potential customers or don’t have their contact details. Firstly you have to collect contact details of prospects to market then you have to advertise your product and wait to see the Advantages of Advertising. B2B sms marketing will boost your sale & company would be familiar in your customers.
How to Target Customers in B2B SMS Marketing?
Targeting B2B customers was a tough job in past but today it has been very easy with its limitation. Your product is used in industries lets assume machinery oil.
Most practised Selling Approach is having an office or shop in a related market and wait for customers or going to them with samples.
How about pre-introduction?
Do you want to Introduce your product through SMS to all those customers you can’t easily approach like in other cities or industrial zones far from your office?
Try approaching them via SMS.
Hopefully, they will call you. It would be a good decision – if you take it.
To target industries, you can simply purchase trade directories like Chamber, Yellow pages & Associations or download listings and copy business information from online available listings
Beneficial Tip: Submit your business details at our specified Business Directory.
Once you have gathered the data you can collect mobile numbers from each page/ Webpage. Start Sorting
The Right Target in B2B SMS
You must target before sending messages. You have collected B2B customer, you used your own number for B2B SMS Marketing.
Still, you don’t see an increase in your sales or number of the customer?
Well, if your product is good, your price is reasonable, your services are competing & you hired Good salesman too.
Still useless, Awwhh what do I do now?
Step one what is your product & where it is used in industries?
Who is My Target in B2B SMS Marketing
Try finding answers
- Question 1: Who is there to target?
- Question 2: Who can approve or disapprove your product?
- Question 3: Who is going to use it? All these are to be targeted.
Lets say your short message service campaign ran smoothly & you sent 10K
Still no results?
Most of the big businessmen even don’t know minor products used in their factories.
They only know major ones like the generator, raw material, main machinery parts infect they always focus on their Selling
You have better answer, what who is going to influence your sales. In general assumption I may help you with example of bearing or bush.
- Answer of 1st question is Purchase Manager & Purchase officer.
- Answer of 2nd question is Purchase manager, Production Manager & Maintenance Manager, Mechanical in charge.
- Answer of 3rd question is It is Machine so it’s operator, manager of this department *mostly production or Maintenance or Mechanical Manager.
Which Number to use for SMS Marketing? – Your own
For this campaign in B2B SMS sending. You must select your own business phone number or someone’s number who can talk on your behalf with full product information.
Why I send messages from my number?
Whenever we receive a text message. We make our first glance number or sender.
If we are interested in product, most of us call right after receiving sms. It shall be convenient to call.
Customer will assume you small or seasonal business. If you keep sending messages from different numbers or even from another number you don’t keep with yourself.
It will give a bad impression on your customer if you phone is not answered or found switched off.
In modern era we have smart phones most of us don’t delete messages, they stay in our inbox and backed up too. Whenever we open sms inbox, messages are being displayed with names we have saved, our message will be number. It will give your prospect a reminder of saving your details.
When I should send messages?
If you Observe both pictures. Both are educational institutions, the first one is sending message with reasonable gap between messages but the second one sending with nearly no gap.
Actually it is because they offered special classes but it is hectic.
So, understand your business psychology by targetting in effective way.
First. If they are getting disturbed they shall surely avoid you instead of working with you.
You must take a lot of care while deciding when to message.
See my reply to frequently message sending institution.
Time to send Messages
Usually, in the morning everyone is busy in setting their work and
So when to send
You can send the message to your prospects on occasions like Christmas, Christmas, National Days & others.
The Right One
Business Finance Articles wishes your a very happy Christmas
The Wrong One
We share knowledge, Happy Christmas
May all your wishes come true, Christmas is a day of blessings – may they cover you. Regards
The house of industrial belts wishes you a happy Christmas
Top Benefits of SMS Marketing
Your message delivers within seconds. Reports suggested that message delivers in 07 seconds.
Company bears extra costing for papers, printing & delivery through courier too.
As told above, most of the messages are opened within seconds of receiving.
Your message is focused to the campaign, Only right information is sent to buyer.
It saves your time and buyer time too. Company & Customer both do not need to visit each other for information.
Even if your message is not delivered to right person. Receiver can forward it to related person.
Short messages can be stored for long time to re-read on need.
Worldwide | Nationwide Delivery
Your buyer can be reached wherever they are in country or world.
As compared to Tele-Marketing or Faxing your client. Your message is cheaper.
Conclusively you should go with
You can also use your name as sender i.e., called Cooperate messaging and Branded Messages.
Take a better and timely decision to