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Shabi Jabri

Importance of LOGO in Business

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Every minute in this globe, business revolutionists are launching new business ventures. Booming startups and successful businesses have been the first choice as a career of the majority of the masses rather than jobs.

Moreover, the revolution in the online business world connected the customers to the marketer globally. This century is blessed with customers of all ages. Random scrolling on social media provokes every other person to shop whatever they want or they don’t.

Today’s problem is more about the choice of the customer instead of purchasing power of the buyer.  For one single item, the buyer would have multiple options. But buyer always goes for that brand which is known for its quality.

Here the question arises, how buyer knows the brand is already famous or known without experiencing that brand and without acknowledgment of people’s review. The answer is simple that you will be familiar with the logo of the company whether you don’t have personal experience of the company brand.

Why does your business need a logo?

  • It is a source of first-hand communication to potential customers. It reveals your identity. It tells customers what benefits you offer to the potential customers, who you are, what product you sell or what services you provide.
  • It fosters brand loyalty and represents your vision. Eye-catching logos accelerate potential customers to at least look or buy from you.
  • You need a logo for the business because logos imprints on your product, business cards, advertisements, flyers, website, and social media.
  • Once your brand is started recognizing, the logo will be imprinted in the minds of people. It works as a foundation of your brand identity.
  • Powerful logo icons help in striving your business. It creates an association between the company and customers and reduces a huge marketing budget.

Another problem that is more related to entrepreneurs is the strategy followed by them is that they are less focused on the logo of their company.

Common attributes that one usually has before starting a business

  • He/she think about the brand of the company.
  • He/ she think about the name of the company.
  • He/she think about the estimated or required amount for investment.
  • He/she think about marketing strategies for the promotion of the brand via social media sites.

As far as the above requirements should be fully filled, one should pay equal attention to the logo of the company. But silent majority doesn’t want to waste expenses on the logo while starting their business or keep a negligible amount for it.

Don’t you think it is an atrocious perception towards their business? Furthermore, some of them spend a certain amount on company logos mishandle their budget by doing simple though noteworthy mistakes.

Common blunders in logo making

  • Some people download free logo-making apps on an android. They select a random icon that matches the brand, then they add the company name and publish it.
  • Some people take help from free logo websites and make logos of the company by using already made icons.
  • Some of them hire unprofessional designers at low rates to save money and time.
  • Some people copy logos of famous companies when the customer sees a logo that is copied from any well-known company then the customer spontaneously looks back on the original company. In this way, the original company gets more attention because duplicate logos indirectly advertise the original company, and your own company will not get a promotion.

These types of behavior can damage the image of your business because logos are as equally important as the quality of the brand is important. We can say that logos are the face of the brand.

Once a company brand becomes well known then it will be recognized by its logo.

What should a logo contain for Brand Recognition

Choose Impactful Typography

If you keep the logo simple or on the company name or initials of your company then your logo should be legible and clear. It should be readable from distance as well as near to your vision as it could be printed on business cards, letterheads, packaging.

It appears on screens, social media, and websites that’s why the logo needs to be readable and clear. Make sure color scheme, typefaces and letter spacing should be technically appealing and enthralling. We have examples like Philips, Adidas, Google, Lenovo, etc.

Choose Color Wisely  

The selection of color depends on the brand you are selling. If your product contains furniture, sports goods, or men’s wear including footwear, watches other men’s related accessories then you need to be decent and simple in colors whereas brands for women and children seem more appealing when logos are colorful.

Electronic items selling companies usually have logos with the initial of their companies which have minimum colors. Restaurants and small food startups usually have icons related to the kitchen and food.

The most important thing to keep in mind is mostly colors look different on screen and when imprinted. Solids’ colors are more powerful than gradients. Moreover, brands which are famous worldwide stick to simple color combination.

Choose Simple Icons

Keep the logo as simple as you can. Choose original artwork. Graphic elements, icons, or symbols must not be illustrated icons that can be used in a certain situation.

Makeover if you are hiring a graphic designer then he\ she must be professional and expert. Your selected icon distinguishes you from other completions. Moreover your selected icon compromises with the brand.

Different From Others

There is no. of companies selling same brands. What’s make you different from them is your presentation of the brand. If you are starting a business and the product that will be sold has already successful competitors then never try to make logos resembling that company. Make your own identity.

For example, you start fast food restaurant then don’t copy KFC or other fast-food restaurants. If you copy their logo then you will fail to make your own company image.

Useful Tips to Reduce Stammering in Interview

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Finding a valuable job opportunity that suits your professional skills but losing it right away, because you are stammering during the interview is ironic. A candidate who appears first time has already many fears in mind about looming failure. The environment also gets candidates into tension.

Every individual seeks opportunity but two or three are selected. Thinking that you might be out of the list of selected candidates took many interviewees into depression and they lost inevitable jobs before they could avail themselves the chance of getting a job.

You first lose hope, then opportunity, when you think negatively about yourself like your, are contemptible or you don’t fit in this post because you happen to be stammer. These thoughts low down self-esteem. You have to be strong enough so you can take chance in all positive ways because interviews play a vital role in building confidence. You need to have a firm belief in other qualities you have, so stammering can be controlled and managed by highlighting other personality characteristics.

Before discussing the ways to cope with stammering an interview, let’s investigate a situation where you start stammering as this speech disorder will be with you every time.

Stammering is Variable. You don’t judge where you will start stammering

  • You may stammer at the beginning of the interview.
  • Sometimes, it is the consequence of sudden unexpected change that leads you to get stammered. It means you are being asked those questions which seem irrelevant or knotty.
  • Stammering reaches the highest point when you are nervous.
  • When you are asked brain teasers, stammering will go to its highest momentum.

Another main factor is that you need to judge that what type of environment, and questions keep you vocally weak in front of interviewer then you can work on it and overcome your stammering.

There are some tips to cope with stammering

Accept yourself as you are

This condition will always remain with you. Don’t suppose your vocal weakness a disability. Keep yourself optimistic about your goals and be passionate about the future. Once you start accepting your stammering, you will be more confident as you become stronger to live with being stammer and you will not feel awkward while speaking and will start neglecting others’ peculiar responses. You will be more determined in the presence of other speakers. It boosts your self-confidence.

Moreover, maintain eye contact when speaking to people. Always remember you could be best for the job, you are going to apply apart of that you happen to stammer.

Do research about the ambiance of the company where you are going to get interviewed

Every company sets certain specified criteria, on the basis of it they select a candidate who comes on their requirements. You must prepare before going to the interview. You should ask about the company and its requirements from the persons who refer you.

You should visit their website for self-preparation. Your homework reduces nervousness and builds up confidence, hence you will overcome the condition of a stammer at the beginning of the interview.

Get yourself trained through a mock interview

You can control stammering by attending mock interview sessions through which your voice tone, pauses between the conversation and sudden stammering can be lower down. It can be held in a group or online. Your communication power will get you to familiar with the interview setting, as it is close to the actual interview.

You also work on unvocal expression through this practice. Usually, interviews consist of two parts. One based on static questions and the second is dynamic questions. Static questions have been almost the same for ages.

  • You will be asked to introduce yourself.
  • You will be asked about the context of the organization.
  • You will be asked that where would you see yourself after five years.
  • You will be asked about your weakness and strength.

Transform your strength into confidence for dynamic questions

Dynamic questions are unpredictable. They might be brainteaser, technical or educational. You are also judged by asking opinion-based questions.

Moreover, the interviewer may arbitrate you by asking behavioral questions. You have to be mentally prepared for the uncertain questions, so you cope up stammering and gather all attention to give answers with the least stammering. Your gesture must be confident, which will be helpful in maintaining your communication fluency.

Enhance your communication skills

Although stammering is part of your personality, so you cannot eliminate it completely but you can make other aspects in your favor. You must enhance other traits that belong to communication which are as follows

Listening ability

When the interviewer is speaking you should listen and take enough time, this moment will be beneficial to overcome your stammering. You could jumble the works you are going to deliver. Handle that moment with diplomacy and body language.

Clarity of Voice

When you are vocal, be considerate. Attain the gesture that shows your thoughtfulness. Keep your voice in one tone. Take pauses if needed. This will be maintained if you speak in front of a mirror or in front of different people before going for an Interview.

Answer should be informative and logical

Always remember when you are going to give an answer, it should have complete information that is required. Irrelevant information may generate more questions. The interviewer may ask simple questions is a tricky way, they might seem confusing and you might get nervous, if you will have sufficient research on your subject you will smartly communicate with logics and shreds of evidence.

Conclusion

It is wisely advisable that realization of any weakness, acceptance of it, and live with this weakness build confidence. Confidence builds inner strength and your inner strength build capacity in your personality to face difficulties, eventually, you consider it as a compulsory factor that can reduce but cannot be eliminated completely. I must say weakness cannot be a barrier in the path of success

Low Risk Business Ventures to Start Today

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Planning to start a new business is strenuous unless you have top-notch business idea and sufficient money and resources to start a new business set up.

Having good idea to start up a business is blessing, but having not enough money to invest on it is dilemma

According to survey report, 69% new businesses close in their first year of startup. Failure of business is not mischance of entrepreneurs. There are other factors which collectively involved in making business unsuccessful.

Strategy to Become Successful Entrepreneur

Entrepreneur should have some skills and look into following aspects for the survival of business

  • Entrepreneur should be passionate towards business, once he/ she decides to start a business. He/she should be determined and committed to his/her goals. Dedication of entrepreneur gives gradual growth to the business.
  • Entrepreneur should keep him/ herself away from discouraging thought that might come in his/her mind. He/she shouldn’t give attention to the people who promote demoralization
  • Entrepreneur should be able to challenge him/herself. He /she should have the capability to overcome the hurdles that can come either in the start of business or during growing period of business.
  • Entrepreneur should teach him/herself that obstacles are temporary and surmountable
  • Entrepreneur should be as strong enough so he/ she will be able to take risk to thrive the business. Risk can be either financial or personal. Entrepreneur should be calculated about the risk factor once he/ she make decision for company or business.

4 Low Risk Business Ventures you can start today

For beginners, these factors are utilitarian for self-assessment, because they are truly helpful in venturing new business. After self-analysis you are suggested to take a look on the low risk investment business ventures

Food Delivery Business

If you have good cooking skills, you love to do experiments with food. You play with ingredients by inventing new taste then you can try your luck in restaurant business.

But brick and mortar restaurant is not affordable for everyone. Food truck business idea is somehow a good replacement of restaurants but still availability of investment from buying a truck and convert it into mobile restaurant is another hassle.

If you want to be an entrepreneur, utilize your cooking ability by starting food business idea at home with low investment. For food delivery business idea you don’t need large capital for the set up and you can start it from your home kitchen.

First you need to make a menu list which will be cooked n delivered. Search the target market where food is delivered like offices, school staff and patients at home. You can get orders for small get-togethers, parties and celebration. To deliver the food you need to buy a container box, to keep the food hot and hire a rider who can deliver food on time.

Home Based Tuition Center

If you are solicitous about teaching, you have confidence, you can work in a group of students and you are able to deal with students of different standards at the same time then tuition center in best choice to pursue as a career. You just need a space in your house. You can fix two or three rooms for earning purposes. You can convert the space into a class with small budget.

You need to determine the services you will going to offer in home tutoring. Success of Home tutoring is completely based on entrepreneur’s intelligence and teaching skills. How he / she is organizable in variety of curriculum, while time management is another most necessary element to deal with.

If not, you can check these online money making ideas at home.

Home Based Plant Nursery

You need to have green fingers for a successful entrepreneur. Your overriding concern will be feeding, watering and nourishing plants. If you have knowledge of horticultural techniques then you can change varieties or cultivars. You can increase productivity of plants by grafting, budding and perpetuate cloning.

There is a variety of indoor and outdoor plants for decoration also. Your desire customer will be from bank, event planner or small business owners. Your existing customer may become your repeated buyer.

Home Based Sewing Business

Sewing is not a usual quality. One looks stunning if the outfit is perfectly stitched and nicely designed. Person will be focus of attention in any gathering when his/her costume is extremely attractive. It’s trending these days, people take designer’s help not only for their dresses but also for house hold items like curtains, bed spread, floor cushion etc.

Imagine, your sewing skills could be getting paid, which you take up just as a hobby. You simply need a room where you will execute your creativity on a fabric. Some peaceful time is also needed, because one can explore new creative ideas when surrounding is untroubled. You need to buy wholesale fabric. Start your work and cash you sewing skills. If you are short with money, don’t distress yourself, you can take order from the customer, stitch them according to customer’s requirement

Advertise Your Business

Before advertising your business, you should keep focus on type of multitude; you need to have as a buyer. You can have following market strategies for the promotion of business

  • Word of mouth by family, friends and neighbors.
  • Digital marketing through social media is one of the best options for promotion you can make a Page or group on Facebook or Instagram.
  • You can drop flyers in nearby residential areas, offices or in schools.

Conclusion

These are simplest ways to start a business. It may seem difficult to take on step forward but it is practically approachable. You will be a successful entrepreneur if you believe in your skills. You need to recognize the abilities hidden inside yourself.

Importance of English in Employment

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The first thought that comes into one’s mind is language when anyone wants to make himself/herself pertinent for the job. Globalization does not keep masses confine to only one place. It opens up opportunities that lead masses to set foot in other countries and the only barrier that exists between all the nations belong to different descent is ‘’language’’.

One can get to grip with commonality by communication. This can be possible if there is one language that should be spoken and understandable to everyone and English is recognized as a second language other than state language.

Why do we need to learn English?

The answer is simple thus logical also,

  • It is the language of international communication.
  • It is the language of media and internet.
  • It helps in socializing and entertainment.
  • It is the language of academia.
  • In the last, it opens up earning opportunities beyond anyone’s thought.

We continue our discussion by revealing the importance of English in academia and employment building.

Importance of English in Academia

English is spoken, taught, and encouraged to learn as a second language in many countries. At the school level, students are supposed to learn all subjects in English, because it is an international language and easily accessible to every single person around the globe. Educationalists are appointed with the stipulation that they should demonstrate the subject matter in English.

Students have to speak and write English decorously if they want to get admission to top universities of the world.

By understanding, speaking, and writing English, students can learn from the internet. Description and videos on any topic are available on the internet. Research papers are also in the reach of students. The latest inventions, their inside basic phenomena with technical and experimental details, are comprehensible through the internet if the student is familiar with the English language.

Even students cannot pass the examination because English is now the prime and necessary language to get examinations done. He\she must have knowledge of basic grammar as it is the foundation of language and vocabulary which goes to the subject matter. He\she needs to be proficient in the English Language to achieve academic\professional degree because this language takes students to the level where they are recognized as well-groomed gentleman\lady.

Importance of English in Employment

In today’s corporate world, it is mandatory for everyone to speak English in the workplace. It has been accepted as one of the employability skills in the corporate world. The ability of understanding verbal, as well as written English language, gives prestigious elevation in the job.

Other than an academic degree and technical skills, a grasp of the English language leaves a significant impression of the interviewee at the time of the interview in front of the interviewer.

Take a look at the positions where English is prior to the job

Writing Jobs

One needs to be a dab hand in Advance English writing to get a job in a Newspaper and Magazine. The basic requirements of the Journalism industry are that person should articulate and inscribe with adroitness.

There are some other categories of writing jobs one may pursue as a career

  • Freelance Writer
  • Professional Resume Writer\Cover letter Writer
  • Content Writer
  • Article Writer
  • Proposal Writer
  • Report Writer
  • Copy Writer

Multinational companies hire professional writers and they work like other employees in offices. You can follow this guide to be a writer.

Call Center / Customer Service Jobs

For the job in call centers or customer service centers, one needs to be fluent in speaking English to converse with customers. Also one has the capability of listening to English to make a genuine understanding of customer’s concerns.

However, in written English, simple grammar and vocabulary are needed to understand, write, and respond to emails.

Teaching Jobs

Masses, before pursuing the teaching profession, must work on their verbal and written English. They should strive to make an actual British accent and communicate correct English pronunciation in front of the class.

Ordinary teacher, who has a complete grasp of spoken and written English, seems as enthusiastic, groomed, and professional among all proficient teachers.

Ambassador Jobs  

If masses are willing to pursue ambassadorship as a career then they should have the ability to articulate as well as inscribe in English. Masses who want to become ambassadors should be supervised by diplomats, who impeccably guide them and take Advance English and Public speaking classes because ambassadors have the responsibility to negotiate agreements, lead and supervise Foreign Service staff, monitor international situations, direct Foreign aid projects, and a lot more duties. To fulfill these duties, ambassadors are able to speak English.

Conclusion

Proficiency in English increases the chances to get a job in multinational companies within the country and also opens many ways to earn abroad. Knowing English has become an essential skill for employees to achieve a good job. From the media to the internet, from education to entertainment, English is used as a common medium of interaction, so learning English is important for everyone.

South Asians and BLM

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Irrespective of differences in caste, creed, and culture, South Asians have a great influence on white skin tone. The attraction for white skin is created when actors, actresses, and the elite class do struggle to enhance their beauty by making skin tone lighter.

In South Asian countries, especially Pakistan, India, and Bangladesh, having white skin becomes a symbol of pride and gratification. From inside everyone admires the so-called ‘’ Gora System’’. Eventually masses having dark skin bear disrespect by a system where they live.

However, this man-made discrimination due to differences in skin color seems privilege for white skin masses whereas, disfranchisement for dark skin masses, all over the world.

It was reported earlier, how brutally an unarmed African-American man named George Floyd was killed by a white Minneapolis Police Officer in the most civilized country the USA just because of racism. After this murder, Black Americans have taken out on the streets of the USA against the innocent killing. Protest against prejudice led colored-skinned Americans to start a movement named ‘’ Black Lives Matter’’. The movement was initially supported by Black Americans, it was then prolonged when other communities including South Asian Americans started giving attention. South Asians are also outraged over the innocent killings. They are oppressed by being a part of this racial promoted system. Racial discrimination not only turned the USA violent, but outrage spread over this brutal act has taken protestors on the streets all over the globe.

South Asian Americans are concerned as this is a ‘’white supremacy’’ case. They are called “brown people” so they feel unsafe if this racial discrimination prolong. It is also evident that Officer who stood by as George Floyd died highlights complex Asian American Black relations.

‘’People don’t have a baseline of an understanding of what anti-blackness even is’’, a Hmong American Organizer told NBC Asian American.

This statement ignited tensions between the communities of Black Americans and it is taken as a threat for South Asian Americans so, BLM is however supported by South Asians regardless of how much differences exist between these two communities.

To what extent, oppression and racial discrimination continue, it might destroy the ethnic structure of society in the USA. BLM highlighted the racism within the country. It seems anger and emotional strain created after this incident may not retain halcyon in the USA as it is globally changing the mindset of the common man. Social media also plays a vital role in spreading awareness against racism. In South Asian countries racial prejudice escalates by certain groups as a result oppressed citizens seem to fight for their rights. The dominant racial group gets benefits as they promote discrimination among peoples and veracity declares society is going towards racial discrimination by all means.

Anti-Abuse Helpline: has Naya Pakistan Emerged

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Folks, when all and sundry have been worrying about the pandemic, also government set safety measurements to extricate the entire country from covid-19, here another threat has to wait to rise up with the announcement of Lockdown. There had a risk of increase in domestic abuse when women and children had to stick at home with abusive partners and family members respectively for a long time period.

According to the bureau of statistics, almost two in five women in Pakistan face domestic abuse and violence from their families. Unfiled statistics are much higher. The silent majority of women respond with fortitude instead of deterring the violence. Abuser lets them have it for no reason.

 Abusers can be violent

  • Physically
  • Sexually
  • Verbally
  • Psychologically
  • Financially
  • Identically

All abusive ways are worth attention. Not only people in the family but also outside the house, vicious minds are abusive. They make others fragile so vulnerable don’t get the courage to strive against abusers.

Therefore, the Ministry of Human Rights took the initiative to deploy crucial measurements to rescue vulnerable women and children. It has launched a helpline service for women and children vulnerable to domestic abuse and violence. Vulnerable can register complaints on toll-free helpline number 1099 against civil, domestic, and public abuse. They can also seek advice related to domestic violence and abuse. One can also take help through call\text on exclusive WhatsApp number 0333-9085709.

Within one week of the establishment of the helpline service, the Ministry of Human Rights received 162 calls. This service may rescue the precious life of the vulnerable trapped in houses due to lockdown.

Government should need to launch some more foolproof programs. Here is an informal idea about the strategy government should consider in future

  1. Government should layout awareness programs against domestic abuse and violence.
  2. There is a need of counseling programs which invigorate vulnerable to get rid of the trauma they go through by being abused.
  3. Government should take advantage from media to promulgate campaign which draw attention, that life of every single person in precious irrespective of gender, age and power

Impact of Social Media on Young Generation

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Social media became necessity in today’s world. Nobody can survive without using it. For young generation, it becomes addiction. They spend their major part of the day on social sites. We cannot neglect impact of social media on our youth in terms of etiquettes and morality.

Impacts regarding education, behavior, and moral values of society are prevailing like a bat out of hell. Young peoples keep themselves indulge in irrelevant sites of social media without thinking effects it leaves on them. So far impacts can be either positive or negative.

Positive Impacts of Social Media

Behavioral Impact

Social media keeps us connected to relatives, family, and friends when they are far away from us. Social media keeps us updated with current affairs and all those things happen across the globe.

It is an ideal place for the young generation to express themselves as social media gives freedom of speech. People feel free to share their feelings, thoughts, and ideas. Social media also the best place to improve social skills by interacting with new people as youngsters like to make new friends. The young generation also consider social media a fun place while interacts with peers.

Source of Educational Help

Social media enables students to keep connected with teachers. Social media also connects parents to the institutions and it can create trustworthy bond between parents and teachers so parents can be easily reported about children’s progress.

Social media is a source of getting knowledge about every topic. Detailed descriptions, as well as videos, are available and students can take help from useful websites in their academic problems.

In this era, where we have twenty-four hours of internet availability, Social media can do significant effects on student’s education. It reduces the need for extra tuitions.

Conference audio\ video calls are worthwhile to take help in assignments, group discussions, and in the combined study. Students can achieve good grades with the effective use of social media. Students can do online certificate and diploma courses. Students can apply online admission for higher studies & can get information about admission policies around the globe.

Job Opportunities

Social media is one of the best places to get business opportunities. It is an out-and-out way to market your product and catch up with customers. On the other hand, social media can help employers to pick employees according to the organization’s demand.

Twitter, Facebook, LinkedIn and Insta gram create 87% jobs for its users. Recruiters find hundreds of employers through different platforms of Social media.

Moreover, social media is not only beneficial for the business point of view but also creates thousands of job opportunities. Homemaker ladies can take benefits by running online businesses because social media get them to earn without leaving the house.

Negative Impacts of Social Media

Behavioral Impact

People of today’s generation make Social media priority. By spending precious time on useless Social sites makes people lazy. This excessive use of Social media creates unenviable distance in the family. Parents allow young children to use any social site, which creates terrible effects on their pre-mature minds and it destroys their personalities before it develops. Developed countries are complaining of a broken family structure.

Another negative impact is that the young generation gives importance to online games over sports and physical fitness, this behavioral change affects their health. It is also responsible for short term memory loss in the young generation.

One dangerous impact is that Social media portrays a virtual side of a person, being young, one can easily get influenced by those personalities who do not exist physically, social media user compares himself \herself with virtual personalities, this act is responsible to create complex in one’s mind sometimes a person does suicidal attempt.

Lacking Privacy

Young generation is unaware about privacy and youngsters mostly don’t take privacy policy of Social sites seriously. They often share their personal information to any social platform without realizing that this information can be noticed publically.

It can have dangerous circumstances in the future. Sometimes personal information is read by insurance companies, advertisers, and other agencies. Criminals can take advantage of the information that the user shares on social media.

Cyber bullying

Cyberbullying is internationally accepted as a crime but the young generation gets into false propaganda by exposing themselves to the public forum.

80% of users of Social sites are youngsters; they are easily trapped and bullied by mischievous minds. Criminal mind people misuse the information shared by random user and user gets into trauma.

Young people feel shame to share with parents about the trauma they are going through after they were being bullied. Parents should teach their children that cyberbullying also comes in criminal activity.

Solution

As it is affecting everyone and everyone is linked with young generation. There are few duties that must be performed to get the issues resolved.

Parent’s duty: Parents should allow children to use social sites in front of them. Keep friendly relations with them so they may share everything with you.

Teacher’s duty: Teachers should guide students to use social media in a positive way and take benefit in academics. It won’t take more time. Teachers can highlight these issues during their traditional lectures or in general discussions

One’s self: One should obtain the ability to distinguish between the right side and the wrong side of social media. Always share your problems with parents, teachers, friends, and well-wishers.

Governmental Duties: The government should form relevant provisions which make sure the authenticity of network information.

The Five Most Threating Attacks Highlighted by RSAC

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Ground purpose of the RSA conference is to take defensive initiatives hang around IT security events all over the globe that is particularly associated with industries and enterprises. It was first conducted in 1991 from then it has been taking place in the United States, Asia, Europe, and Current year San Francisco hosted RSA conference.

Team of experts and researchers from The SAN Institute enlisted the most threatening attack technique any organization can counter in the current situation which may go throughout the whole year. The session was also continued until the precautionary measurements have been discussed.

Out of so many threats I have listed some of them which have been facing for several years.

Command and Control (c2)

Command and control activity was supposed as a noteworthy threat highlighted by one of the instructors named Ed Skoudis. C2 which refers to command control is syndicated by botnet activity.

Skoudis suggested that if an organization maintains to control outbound traffic and focus on beacons and log anomalies then somehow successful to get rid of c2 activity.

He further advised us to keep a check over what is moving within organization IT systems means defender can do security checks within a system.

Living off the Land

Another chief threat raised by Skoudis was that a company or organization can have venomous attackers. They intend to do malevolent activities within the company’s boundary to defame its reputation. To encounter these mentioned attacks, an organization can implement protection measurements against living off the land attacks.

He recommended that organization can take help from LOLBAS project, which scrutinize the risk of attacks by providing effective tools system.

Deep Persistence

It is associated with unauthorized access to the computer systems through different software, which can damage computer devices of any organization.

Most of the time attached malware within cables connected to systems gets them towards catastrophe. These charging cables are the main source of storing malware which is responsible to reinfect the given system again and again. This is not the only reason for the failure of the system but it also manifests fragility of the company.

He suggested that organization can purchase cables and other peripherals from trustworthy resources.

Mobile Device Integrity

Hearther Mahalik, senior instructor and director of The SANS Institute identified mobile devices as one of the most common sources of technique attacks.

Mobile phones are the foremost essential thing in our life. Cell phones can be affected when they are stolen and snatched sometimes lost. Mobile phones get repaired also. In all these circumstances memory of cell phones is not cleaned and I can be misused by anyone.

She also indicated Apple IOS devices have high risk factor due to silicon vulnerability.

Two-Factor Authentication (2FA)

Implementation of Two-Factor authentication (2FA) is to provide adequate security to mobile users.

Hearther Mahalik highlighted the fact that some apps require phone numbers and automatically this gives rise to security issues in the sense that one can either give up from phone number or it can be allotted to another user. To low down the risk of being misused cell phone number by anyone else company can allot password as well as phone number which can change once it is entered in any application.

Pop-up Shop Ideas to Make Loyal Customers and earn handsome amount

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As we know that, in this busy era, where everyone thinks how to earn money in a short passage of time within a zealous and accurate way, here pop up shops permit them to make an effort and get loyal customers because satisfied customers play the role of backbone for any business.

Pop-up shops are small scale temporary business set up typically for 3 days to 3 months. This set up is beneficial to launch a new product and to sell past inventories. Pop up shops are also a source of fringe benefit for those who want to attain it as a part-time business.

Moreover, seasonal pop-up shops are remarkably run throughout the whole customary occasions. You may repeat your business by pop-up shops because these shops tend to create loyal customers as a result customers’ loyalty and positivity will be helpful to grow business.

Attributes of Loyal Customer

  • The likeliness of customers towards your product is the basic element to do business again.
  • You should make your customer happy by providing good customer services.
  • Your goods should be according to the customer’s choice. Customers can easily be compromised over the price of the product if they are influenced by your product.
  • You may increase your sales by making your brand essential in front of customers. They will keep purchasing as long as the brand remains necessary and important for them.

Promising Locations for pop-up shops

To choose the most promising location to start a pop-up shop, you must keep the selling product in your mind.

  • Choose the location which engages maximum customers.
  • High foot traffic areas are favorable for food pop-up shops.
  • Coffee and snacks pop-up shops can be open within shopping malls.
  • You can open pop-up shops within a store by collaborating with the brand company.

Ideas to build customers and make money with Easy to setup Popup Businesses

Here we have simple ways to make loyal customers despite which product you keep in the shops.

Pop-up Restaurants

Most of the time, it happens, food items at the shop are made and kept without proper hygiene. The staff of the restaurants including chef and management is entirely unaware to maintain hygienic and healthy food items. However the cleanliness of restaurants attracts more customers, this leads to an increase the growth of customers.

Pop-up Events

If you keep those articles in the shop which are according to running events then it is one of the simplest and easy ways to capture the attention of customer as you may contemplate your business for a longer time period because we as a society are associated with different types of occasions and events celebrated monthly, seasonally and annually.

Wearable Accessories pop-up Shops

It’s better to keep items that are not gender-specific. Some jewelry is also commonly wearable by both men and women. You may think of fashion apparel worn by both genders. If items are appealing to the customers then it will definitely give rise to the number of costumers.

Brand pop-up Shops

Instead of going door to door, you can choose to pop up shop as an alternative to launching your new brand. Besides, that quality of the brand should be up to the mark which is going to be launched. Once it is accepted by the customers, you eventually get loyal customers for a longer time.

Home decor goods pop-up

Every customer comes out from the home and definitely goes back home. A home is a peaceful place for everyone and they try to make it more comfortable for themselves. Pop-up shops having home decor goods are the most fascinating attraction for customers.

You must know how to create the necessity of your item in the eye of the customer. You may get regular customers if you successfully satisfy them.

Pop art make-up

Creativity with entertainment is always welcome by people and especially children like to get entertained more. Face painting is the business with less investment because this art completely depends upon the creativity of the mind.

Face painting is trending commonly nowadays, irrespective of age people want to experience it at least once. You may start pop-up shops for events connected with country, religion, and traditions.

Pop-up coffee shop

Pop-up coffee shops are running successfully in the malls. You may earn in a more appropriate manner by having a coffee shop. After purchasing, customers get tired, they need a pleasant environment for relaxation.

A coffee shop can provide a soothing and calm environment for exhausted customers. Some of the customers take old age family members with them; they hardly walk and get exhausted easily.

Elder persons can stay behind the customer in the pop-up coffee shops. The comfortability of the buyers makes them loyal in the sense; they might be the reason to boost up business.

Conclusion

The chief principle to run pop-up shops successfully is to make customers cheerful and satisfied. A happy customer gives rise to the business of all categories. Loyal customers may become a source to advertise your brand. By simple tricks, you can rerun your business.

Career Choices for Introverts

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Everyone needs freedom of expression but everyone doesn’t need the same medium to express themselves so as introverts

The life of introverts seems confined in a small area however introverts enjoy all the luxuries in their own corner of peace. Apparently, introverts lead sumptuous life, besides their introversion, they fail to acquire similar convenient and exhilarating space in professional life so introverts may face barriers in getting suitable jobs.

Factors that affect Introverts Career

  • In job interviews, social abilities are valued instead of the skills required for the job. Apparently taciturn nature of introverts hides real visage which mitigates the chance to get a job.
  •  If the office environment is biased and the disparity is common, introverts can face noxious circumstances, as they are independent of pretense and vivacious attitude.
  • Sometimes, in the wrong work environment, introverts can be treated as a thrall. Regardless of how much they are competent, introverts face derogation.
  • Earnest behavior of introverts may portray them as arrogant, hence head of the departments don’t like to associate them in a team.

Skills are hidden in introverts’ Personality

  • Introverts are trustworthy and goal-oriented, the sanity of their mind leads them to complete herculean tasks.
  • Introverts are above bragging. They don’t make frivolous commitments. Introverts assure outstanding results to their clients.
  • As an employee introvert can easily handle any project given to them. They contemplate it by investigating, analyzing, and envisage the end result, keeping in view that the project should be completed before the deadline.
  • In any grumpy and fluster situation, introverts always focused. An unfavorable work environment doesn’t drag them from their responsibilities.
  • Introverts tend to be focused, diligent and creative workers, who obtain more productivity. Nevertheless, the work environment is based on individual efforts or in collaboration.

Occupations Suitable for Introverts

Introverts as a scientist

Scientific research needs a placid environment. Handling complex equations, systematic investigations about materials, and explaining the inference may drain the energy of a socializer rather than an introvert. Introverts have the capability to work in stressful and time taking experimental researches.

  • Geoscientist
  • Material scientist
  • Mathematician
  • Physicist
  • Astronomer

Introverts as an Engineer

Engineering is the practical application of scientific research in all disciplines. Engineering merely sounds professional for extroverts, on the contrary engineer should consume a lot of energy just to invent and develop systems eminently meet with those external factors that may affect scientific research.

Keeping all the testing in view engineers perhaps disconnect with social activities. Introverts being isolation lovers find comfort in this field.

  • Bio-medical engineer
  • Marine architects
  • Nano system engineer
  • Computer hardware  engineer
  • Computer software engineer
  • Landscape designer

Work from home jobs for Introverts

Introverts are always afflicted with social anxiety. They boost up energy levels from inside themselves. Selecting a home-based career is simply the same as lifting up the energy level. Technically introverts execute proper justification with the work along with proper time management when it comes to a home-based work environment.

  • Writer or editor
  • Proofreader
  • Transcription
  • Web developer
  • Blogger
  • Social media manager
  • Graphic designer
  • Chat agent

Besides these mentioned home-based jobs, there is an option of home-based online business

Introverts may have the ability to run their own business as a

  • Private chef
  • Freelancer
  • Tutor
  • Books seller

Other categories of online home-based businesses are selling brands of clothes, shoes, cosmetics, kitchen utensils, and stationery items, etc.

More miscellaneous fields we have as

  • Librarian
  • Paralegal
  • Economist
  • Actuaries

Conclusion

Introverts can attain the desired career certainly they rely on their skills and utilize these skills with genuine guidance and counseling. Many introverts, in the past, are good achievers in comparison to extroverts. Introverts can do anything with remain staying in their comfort zone, on condition that they are passionate, zealous, and enthusiastic.