Life assurance may be defined.A contract in which insurer agrees to pay a specified sum on the happening of a particular event. .A contract whereby the amount insured become payable after the consideration of the premium either at death or at a particular age.An economic and social device by which protection may be provided for the insured at a stated age.The primary purpose of different life assurance policies is to afford financial protection to dependents when the earning … [Read more...] about Principles of Life Insurance Policy
Coke differentiation strategy is for development of product (soft drinks) and services (delivery) to offers unique feature & attributes.Value Addition in features helps a company to offer a special price for it. Like when you buy mineral water is cost you less but when you buy vitamin water, its price is little high. This higher price is to Cover Company’s cost that usually doesn’t cover from routine priced products.Customers surely pay when they don’t have any alternative for you. … [Read more...] about What is Coca Cola Differentiation Strategy?