Brand management is a difficult task but the most difficult among these tasks is the activity of properly positioning the brand. It is very important because when the brand is positioned in the right way it creates many consumer benefits and it also creates an emotional connection to the consumers. Another plus point of having good brand positioning is the future approach’s flexibility.Before you try to position your brand you should hold in-depth research of the market and how available … [Read more...] about Different Component Of Brand Positioning
Challenges Marketers face in Market Segmentation
There is no field in this world which doesn’t have its drawbacks. Similarly, every person who is a marketer out there faces challenges. The challenges that marketers face can be many. Some of the examples are trouble finding the right tech, not being able to hire the best person for a job and so on.But, even if you face such barriers towards success, you should never be disheartened and lose hope because there is always hope of betterment and there is always some room for … [Read more...] about Challenges Marketers face in Market Segmentation
What Are The Different Causes Of Stress At Work?
Stress-related to work and workplaces have been a growing problem for a few years. Work-related stress profoundly affects the employees of the workplace. However, it doesn't only affect their well-being and health; instead, they also affect their productivity and output.The stress at work happens when the workload of a person exceeds his capacity to cope with that workload. There comes a time when the brain starts giving in to the work pressure, and that creates the deadly case of … [Read more...] about What Are The Different Causes Of Stress At Work?