As the world becomes more advanced and developed, the business industry has also taken upon itself to improve its unit of operations. They’ve made notable changes in their marketing strategies, moving from traditional to contemporary methods. The use of digital media in promoting the business, its brand, and its product or service is becoming common now. However, with innovative and creative mindsets, marketers are coming up with effective digital marketing strategies integrated with the tried and tested methods.
Link building strategy is one such method; it is beneficial to assimilate it with SEOs. It is a series of actions that marketers take to improve the quality and number of backlinks leading to their website. It helps bring your web content to the top of search engine results and helps increase leads. The Google algorithm is difficult to understand, but research has proven that link building is a very well-trusted strategy that aligns with the search engine. What matters is the number of times an original webpage has added your backlink, hence recommended you. These search engines use web crawlers to discover new sites, and the one with the essential sources gets the highest ranking. Let’s look at some top link-building strategies in 2021.
The idea behind guest blogging is a straightforward and effective one; all you need is a set of content-creating skills. It is an effective way of attracting readers while providing them informative or entertaining content. Start with writing a high-quality article; make sure they are relevant and grammatically correct. Then, publish them on the websites related to the topic you chose and make sure your blog has a set of good SEOs and a few backlinks that direct the readers to your webpage. It will allow you to improve your content’s SEO score and expand the range of audiences. Ensure that you’ve done proper research and the website where you publish your article also benefits from your content.
Using Social Media
The use of social media has increased rapidly in the past decade. It has benefitted not only the sellers but also the buyers. With social networking being available to people 24/7, it has become an effective platform to promote your product or service. Building brand awareness has become cost-effective. There is almost no constraint on the number or type of content that businesses publish. Hence, gaining backlinks has become more manageable if you develop new, innovative, and relevant stories.
On Facebook or Instagram, you can add the link to your website, which would lead to your homepage with just a click. It would also add up to a good reputation of yours as an entrepreneur because owning a website depicts credibility and authenticity. Further, you can include the link to your website or relevant webpage on every post you make on Facebook. You can also add the link in bio or Instagram stories, which will only need the readers to swipe up. They’ll get redirected to the desired webpage. There is also an option of providing the page button of “Learn More” on FB, which turns to your website. Similar CTAs are available on other social platforms like Twitter, YouTube, and Linked In.
Give a Testimonial
The easiest way to gain customers is by writing believable testimonials, aka reviews and recommendations, so that they find your product worthy. Customers are naturally inclined to believe other people’s opinions about your product rather than your own. As a business, you can take advantage of it by writing a testimonial for a product you find satisfactory. As a return, you can add a backlink to your webpage. Start by discovering your niche and the type of products you use for your business. Then choose the one you are satisfied with and already have other people recommending it. After writing a convincing testimonial and adding a hyperlink to your website, find a relevant authority to pitch it. You can easily find it on the website or through the email address provided there, and the next step is to send your testimonial to them. It is an easy way to put your point forward, give the internet with your backlink on others’ web pages, and build strategic B2B alliances.
Make Use of Influencer Marketing
Influencer marketing is one of the most effective promotional strategies these days, and businesses are making the best use. For the same reason, marketers align link-building strategy to influencer marketing because it has shown an excellent return on investment results. The primary step is to build a relationship with influencers who have a large following, own a high-authority website and high-traffic blogs. You would then have to make an attractive headline that also feeds your chosen influencer’s excellent image. You can add a picture of the said blogger in your header or their name in your headline to get their attention and get them to share the link to your publication. Ensure you stay relevant to your blog’s influencers’ interests so that there’s a higher chance of them adding its backlink on their socials. Another way is to do the famous “Expert Round-Up” and feature different bloggers and influencers in your article. The last step is to inform the experts or influencers that you’ve published the said article, and they are likely to help you promote it.
Get Your Link Under Resource Page
If you are working with high-quality content and have good traffic, you are likely helping other content creators. It could benefit you too if you get them to add your link under their resource page. First, you’ll need to find a resource page – and it is pretty easy with the use of simple terms and shortcut keys. Type in your keyword + “useful resources,” and you’ll lead to several such blogs. You can go on these websites and surf through their content to see if they’re relevant to your niche. Then email or message them with a request to add your content after pitching it to them. The more contacts you make, the more backlinks you get. And hence, resource link building is an effective link-building strategy.
Marketing teams invest a lot of time and capital in their digital marketing strategies, and link building is one of them. It is undoubtedly instrumental in bringing your brand name and content to the top of search engine results and increasing website traffic. The benefit of building awareness and brand loyalty also helps you get to the market’s top. The leadership comes from being on top of the search results and being customers’ first preference.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.