Raising money for a church, religious community group or other faith-based project requires money and time just like any other venture. Whether you’re single-handedly trying to get a project off the ground or you’ve joined a large mission and been tasked with bringing more funds on board, there are many things you can do to increase revenue and run a successful fundraiser.
Target the Right Supporters
While casting the net as wide as possible can work in some situations – especially when you have a large budget to utilize – focusing on a smaller group of supporters is often a more effective way of fundraising and could mean that you find a more engaged supporter base.
With faith-based and religious fundraising campaigns, it’s important that you reach out to the people who are likely to be sympathetic to your cause. For example, non-religious people are unlikely to feel compelled to donate to a faith-based project, even if it’s for a worthwhile reason.
Find Different Ways for People to Donate
Not everybody is comfortable with donating online, and others may not be happy to hand over their cash in the street to somebody they have never met before either. Finding a variety of ways for people to donate money to your cause can help you to generate as many funds as possible.
When looking for tips to starting your faith-based fundraising campaign, you will often be encouraged to look into online fundraising as well as offline options. In addition to making the most of local communities and support groups, contact people online and use social media platforms to reach more potential givers and supporters.
Connect with Other Faith Groups
Other faith groups will likely be trying to raise funds for their own projects, but that doesn’t mean they won’t be willing to help with yours. The very nature of charity and faith-based work means that those involved are more likely to support projects and causes outside of their own immediate circles.
Visit other churches, groups, and community centers to tell them about your new campaigns and projects. Be open to hearing about the campaigns of other groups and explore what you could do to mutually support other causes.
Stay in Touch with Supporters
Staying connected to your supporters and helping them to feel like they’re involved with your campaign can help to generate more funds in the future.
People are more likely to support a campaign if they feel personally invested or connected to it. Sharing positive impact stories and regular updates, as well as thanking your supporters for their help, are all great ways to ensure you increase your chances in the future and make your fundraising campaign as successful as you can.
Running a faith-based fundraising campaign is almost identical to running any other form of fundraiser. But a few tailored adjustments could mean that you reach more people, increase your chances of raising funds, and build a loyal supporter base for future campaigns.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.