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Ayesha Saeed

In-House vs Marketing Agencies: Which is better for your Business?

Last Updated on April 18, 2022 By Ayesha Saeed 1 Comment

Choosing between an in-house team and marketing agencies is a critical decision to make for any business owner. Since branding and marketing play crucial roles in growing your business, you need to choose wisely. This is especially true if you’re just getting started in the industry.

The right decision may depend on your company’s ultimate goals. For example, if you want to improve your return on investment (ROI), you need the right marketing team to solve this problem. Should you establish an in-house marketing team or hire an agency? Read on:

What to know about having an In-House Team

Prevent Discrimination In The Workplace

An in-house team comprises individuals who work exclusively for your business. While your business can hire one person to carry out all marketing duties, it’s more effective if you build a team. This way, you’ll have someone responsible for content writing, social media marketing, email marketing, and search engine optimization (SEO).

If you prefer to opt for an in-house team instead of a marketing agency, here are the pros and cons you should know:

  • You’ll have control over Everything

You’ll have full control over your marketing team and how they implement and build your marketing plan by having in-house marketing. If you have clear ideas of how you want to use digital marketing to grow your business, creating an in-house team to deliver can be the best solution.

If you’re unsure where to start with your marketing, hiring a marketing agency can make a difference. With its expertise and experience, its marketing experts can make a killer marketing plan suited for your business.

  • Your In-House team knows your company’s Vision and Experts in your Brand

Your in-house team will breathe, eat, and live your company’s vision. They’ll be your brand experts, which means there’s no learning curve in speaking on behalf of your company on press or social media sites.

Your in-house team members are also aware of your business vision and what they should do to execute it. In short, your communication will stay consistent, and no major adjustments in tone will be made, which is a plus when growing your business.

  • It takes time to build an In-House Team

It’s not easy to build your own in-house team. Aside from finding the best potential candidates for your marketing team, you have to prepare the necessary tools of the trade so your employees can do their duties well. It means you need to spend a lot of time onboarding employees and shop around for design or data analytics tools for your marketing needs.

What to know about Marketing Agencies

Compared to an in-house team, working with marketing agencies is like outsourcing your marketing needs. In short, instead of performing the work in-house, you work with an agency that typically comprises many professionals who specialize in various aspects of marketing to deal with such duties. Click here for marketing strategies with Lisnic and learn about the top marketing agencies.

Marketing agencies work to be an extension of any company, learning brand identity, business goals, purpose statements, and core values. If you don’t know whether or not a marketing agency is for your business, here are its pros and cons:

  • Get access to Experienced Professionals

While an in-house team is hired with a particular experience level, most business owners hope that their team members develop and grow with the company and attain new skills to make them well-rounded professionals. On the other hand, marketing agency professionals are already seasoned experts. Several agencies have professionals who specialize in a certain area of marketing.

The high level of quality and experience of marketing agencies are a major benefit for many businesses. No one will have to develop or grow into a role because such professionals have the expertise and knowledge to make things work. In a specific sense, you don’t have to worry about your marketing, allowing you and your employees to focus on other business tasks.

  • Perfect for Campaign-Specific Marketing

Working with a marketing agency can be advantageous for offloading various marketing tasks. It’s also beneficial when launching any kind of marketing campaign. A marketing agency knows what’s needed to launch and implement successful campaigns by having skilled experts on hand.

  • You’ll have less control of your Content

Once you decide to work with a marketing agency, you might not have the right to access your creative content. Since marketing agencies will handle your projects from start to finish, it may cut down on your input and connection to the end product. So, if you want to have full control of your marketing strategies, you might want to build a marketing team for your company.

  • Marketing Agencies take time to be familiar with your Brand

Many marketing agencies aren’t aware of your brand, target audience, and industry. Therefore, it might take longer for them to be familiar with your business goals and brand. This may result in more meetings to get more information regarding your brand. Before you decide to hire a marketing agency, you have to ensure that they’re prepared to fully understand your brand.

Which is right for your Business?

There’s no accurate answer to this question as it depends on how much you’re willing to spare for your marketing. As a business owner, you need to think of what you want to achieve with your marketing and how far you’re willing to go.

If you’re a small business owner, it’s wise to establish an in-house team before hiring a marketing agency. It’ll help you be open to more marketing ideas, benefiting your business growth. However, if you’re running a big company, it may come in handy to hire a marketing agency to help your in-house marketing team and get advanced marketing solutions.

Conclusion

Both in-house and marketing agencies have pros and cons. Depending on your marketing spend and needs, make sure to choose the one that will help your business grow and reach your goals in no time. If possible, before you decide, analyze your budget and business needs, and monitor the performance of your in-house team or a marketing agency. This way, you’ll know which is worth it for your investment allocation.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Management, Marketing & Advertising

Cryptocurrency as an Alternative Investment Option

Last Updated on April 17, 2022 By Ayesha Saeed Leave a Comment

Once the financial crisis of 2008 came into the market, many financial companies and their consumers came up with their clients coming up with the profile and diversity. It has led to many more profile managers adding more alternative investment options to develop the client asset, allocation models. All these alternative investments have come up with the sequence of Crypto.

Taking the exposure to the way companies and groups are trying to mess up with the alternative option regarding Crypto, you will come to know about it. We can find the market of Crypto to be still volatile and new, and many more people are entering the mainstream by forming ETFs with many more products. Now, we will look ahead to check the alternative investment option; how about checking them in detail on this https://quantum-ai.trading/.

Understanding Alternative Investment

If you are not accustomed to the alternative investment, these are known as the non-correlated option. These remain a traditional option for investing in bonds, cash, stocks, and much more cash equivalent stuff. It simply means that these performance does not have the required classes. Also, the price of the assets can help in making the different directions, which can further help carry out the investment that remains the hedge against many more market rises and falls.

As per the 2021 survey carried out by the PPB Capital Partners, we have seen many more financial advisors planning to boost up the involvement of the clients. As a result, many more advisors recommend the alternative option to expose 5 to 10 percent of the profile.

There are many more alternatives that remain in balance risk in your profile. These offer cushions in the stock or bond case that allow the meltdown to work. These fit the best in a small portion as per the currency profile. You can also know about the current alternative in the profile. For instance, ETFs, institutional funds, and mutual funds came along with retirement funds or pensions, offering the best alternative.

Many more management companies are now allocating the models and clients with some alternatives coming up with 20 percent of the profile. Every client seems to be different, and the allocation can vary as per their requirements. Many people feel that a hedge fund can work as the best option for the same. It can only help things in the best coming along with the help of high-end fees that make people enjoy the same.

Cryptocurrencies and Beyond BTC

If you are keen on taking any risk, you have the choice to check over many more digital coins apart from BTC. On October 21, we can find around 6K coins are listed over CoinmarketCap. As per the investment, one can find many people making good money you using Crypto, and then others come into the market and lose big money using it. It is because so many more investment options feel faint in the heart and then grow with having the best of the opportunity.

The Future of Crypto as an Alternative

Among the blockchain-based technologies, Bitcoin and Crypto are now working wonders as they appear as an alternative for investment that comes up in the coming years. In May 2021, top companies like Goldman Sachs are working hard on BTC and other digital coins to separate the alternate class. You can even count on many more financial goals and conditions that further judge the place of Crypto in the profile, which further can help in making the strategy work as an alternative. You can also find that investment opportunities are now working ahead to come along with different classes developed using the profile.

Do you need an Alternative for Crypto-Based Investment?

 If you feel that investing in any Crypto can help you, it is always a roller-coaster ride till you find the market becoming mature. You can also get good returns that would further help invest the coin in a big way. You also choose to buy Bitcoin and develop other Crypto and exchanges like Coinbase, to name the price. It will help add up the account with the exchange, and it helps in buying the Crypto using a brokerage account which further can help in carrying out the transactions.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Banking & Finance

Check these 5 Things Before you Apply for a Used Car Loan

Last Updated on April 15, 2022 By Ayesha Saeed Leave a Comment

The used car market is open to all segments of buyers of late. From families looking to buy their first car to entrepreneurs buying second-hand swanky luxury cars like AUDI and Mercedes, the used car market is versatile in India, pegging right next to the new car sales. The promising forecast of a CAGR of nearly 8% for the Indian used car financing market between FY 2022 and 2027 confirms the same.

Taking out a loan for buying a used car is a sensible idea. Buyers can stretch their budget and, in most cases, can opt for a higher variant than what they could afford for a new car. The budget-friendly monthly installments that used car loans offer to add to the ease of buying your dream vehicle.

Borrowers can take a used car loan from Muthoot Capital to get the best interest rates and payment terms on their car loan. Read on to know about things one needs to check before applying for a used car loan.

5 Things to Check Before Applying for a Used Car Loan

1: Used car loan Interest Rate

The rate of interest the lenders charge on used car loans is usually higher than the interest charged on new cars. This makes it necessary to check the used car loan interest rate before applying for it. The rate of interest depends on multiple factors like the credit history of the borrower, his income level, type of vehicle, etc. Lenders also charge a one-time processing fee on used car loans. Lenders like Muthoot Capital offer used car loans starting at 8.5% p.a. under different schemes.

2: The loan Amount

Financial institutions offer different Loan To Value (LTV) on used car loans. Usually, it ranges between 80-90% of the on-road price of the car, but with Muthoot Capital, borrowers can get up to 95% of the car’s value as the sanctioned loan amount. A higher loan amount means a lesser burden on the borrower’s pocket when taking the delivery.

3: Ease of Approval

Buyers can pick their dream vehicle from authorized second-hand car dealers. These dealers offer several authentic options to buyers, and the cars they endorse come with an assurance of quality, clean paperwork, and genuine pricing.  Getting a loan on such second-hand cars is easier. The right lenders keep their customers first and offer quick loan approvals with minimum paperwork. Lenders like Muthoot Capital even offer used car loans to people with no income base.  

4: Easy Documentation

  • Before going ahead with the loan application process, the borrower can check and complete the list of documents needed for the car purchase and loan. These documents include:
  • Get the RC or Registration Certificate of the car transferred in the name of the buyer. The RC holds information about the chassis number, place and date of registration, engine number, etc.
  • A No Objection Certificate on the car and the re-registration of the car by the RTO.
  • The Pollution Under Control Certificate.
  • Valid Identity proof, Address proof, and Income proof of the loan applicant.
  • Asset proof.
  • Photo proof in form of the latest passport size photograph.

5: Low Down payment

The buyer has to pay a part of the value of the car at the time of making the purchase. The lender finances a major portion of the car’s value, but the borrower needs to make a down payment on the car. Since the down payment puts an instant strain on the buyer’s pocket, he can look for a lender requiring a low down payment. Take a used car loan from Muthoot Capital for a low down payment and flexible EMI options.

Why Opt for a Used Car Loan?

  • Used car loans start from Rs. 50,000 and go up to Rs. 10 lakhs, adding to the buyer’s paying capacity and confidence while picking up a car.
  • The application and documentation process of a used car loan is easy and can be completed online in a few easy steps.
  • Keep savings intact for emergencies with the high LTV offered by lenders like Muthoot Capital.
  • User car loans come with flexible tenures, and borrowers can decide on the repayment period ranging between 12 to 60 months.
  • In the case of prepayment of the loan, the borrower has to pay only a nominal fee that does not magnify the loan’s cost.

Buy your car from an authentic seller, like a registered dealer or a known car owner. Make sure the car’s papers are up to date and there are no dues or challans. A loan application for such a second-hand car has a higher chance of approval. Used car loan financing is a no-sweat deal with trusted names like Muthoot Capital.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Banking & Finance

Workflows & Automation: Making the Best of the Two for Your Startup

Last Updated on April 13, 2022 By Ayesha Saeed Leave a Comment

In today’s global marketplace, businesses are facing intense competition from all angles, and automation is definitely the key competitive advantage. Automation using workflow software helps increase productivity, decrease costs, and ensure quality consistency across the board. As a result, organizations can provide better products and services, customer service, and operational efficiency.

Many organizations have already leveraged on and benefited from the technology of workflow automation. This makes it crucial for startups to consider the right automation strategy, implement it perfectly, and make the best use of it.

Your Automation Needs

There are many ways through which you can automate your business processes. Your business goals should drive your automation strategy and be the basis of your choice of type of automation and workflow software.

Marketing Automation

For most businesses, this is one of the most useful and practical types of automation. Especially for startups, this technology effectively boosts your capability to reach out to your target customers without putting too much load on your sales force. Communicating with your customers on time, mining consumer data, and relationship management are some of the marketing workflows that you can have in your software.

Accounting Automation

Backroom processes may be tedious, but they are necessary for business analysis. A lot of man-hours can be saved by using workflow software for bookkeeping and accounting functions. The software can be put to task in keeping track of accounts receivables and payables, billing and collection, invoicing, bank account balances, and other number punching processes.

Human Resources Automation

This area of business operations is another process-heavy department. Documentation and tracking are essential. A workflow software would especially be helpful in the distribution, filling out, routing, and safekeeping of the various standard forms required for HR movements and benefits. 

Logistics Automation

Businesses with inventory to keep track of would need this type of automation. This would take care of processes such as supply chain management, order taking and processing, and delivery tracking among others.

Competitive Analysis Automation

As information about most businesses is now online, it is also possible to do your market scan through automated software. You can find out what’s going on and get a good view of the competitive landscape with just a few clicks on your computer. This type of software is especially useful in business intelligence and in crafting a sound pricing strategy.

Versatility and Functionality

The beauty of workflow automation is that it’s so versatile and flexible. Businesses can automate no matter how small or big they are. They can choose the functions to include in their software.

A small clinic, for instance, would most likely choose to automate its customer relationship management (for patient information, monitoring, prescriptions, “next schedule” prompts, etc.), billing and collections (for payments and insurance claims), and inventory management (for clinic supplies monitoring and ordering).

For an IT company, it would make sense to have software for project management automation, HR automation, and accounting automation. Meanwhile, a neighborhood grocery would need automation for their marketing and sales management, competitive analysis, inventory management, and maybe even customer relationship management if they make deliveries and plan to have customer promos and loyalty programs later on.

The Rewards of Workflow Automation

The investment in good workflow automation software brings in more savings and revenues for businesses. The impact on man-hours alone already translates to financial and operational rewards. This effectively “rescues” the 20% to 50% of work hours wasted by employees and executives on redundant and unproductive manual tasks.

There’s also the added benefit of minimizing losses from human error. A lot of businesses lose money because of input errors, mismanaged books, unmonitored collections, and poor logistics among others. Automation gives businesses more accurate information so that managers and business owners can make the right decisions for greater productivity and profitability.

Starting Big on Something Small

It will truly be rewarding for a startup company to invest in the big technological advantage of automation. With the limited capital, there’s not a lot of room for wasted time, money, and opportunities.

Internally, workflow automation results in better communication and engagement among working teams. They are more productive and motivated. Their tasks are effectively guided by information churned by automation software. They collaborate more efficiently, and all members are in sync in terms of goals, activities, and project updates. Delays are avoided and projects are kept on track with minimal or no hitches.

Externally, businesses can reach out to customers on a more personal level with automation. Communication with existing customers can be done promptly with autoresponders and prompts. New promos can be rolled out and even scaled by customer segments. New leads can be generated, qualified, and tapped to quickly convert them to customers.

Automation using a powerful workflow software would allow startup business owners to keep their eyes on their business goals and at the same time ensure that all operational processes are streamlined and being carried out without using unnecessary resources.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Business

Accounting vs. Bookkeeping: What’s the Difference?

Last Updated on April 12, 2022 By Ayesha Saeed Leave a Comment

Accounting and bookkeeping are two related functions that involve the finances of an individual or a business. While these two can help you achieve the common goal of keeping your finances on track, it’s important to understand the difference between these two areas of finance to be able to decide whether you need to hire an accountant or a bookkeeper.

In this article, we will highlight the distinction between these two aspects of finance and explain the differences between the roles of an accountant and a bookkeeper.

What is Bookkeeping?

Bookkeeping refers to the process of diligent recording of day-to-day financial transactions. It is a crucial aspect of running a business and must be performed consistently to ensure updated and accurate financial data is always available to aid in decision-making.

Bookkeeping may involve the following tasks:

  • Daily recording of financial transactions.
  • Posting debits and credits.
  • Bank reconciliation.
  • Preparing and sending out invoices.
  • Chasing overdue invoices.
  • Preparation of financial statements such as the balance sheet, income statement, and cash flow statement.
  • Efficient maintenance of general ledgers and historical accounts.
  • End-to-end payroll processing.

Among these tasks, one of the primary functions associated with bookkeeping is the maintenance of the general ledger. This is a basic document where the bookkeeper records or posts sales and expenses. So the more sales you have, the more often the ledger is posted.

Traditionally, ledgers are maintained using sheets of paper or spreadsheets. Nowadays, innovative accounting systems can help maintain ledgers more efficiently and conveniently.

Although the bookkeeping function seems to involve basic administrative tasks, the complexity increases depending on the size of your business and the number of transactions completed. This is because all sales and purchases must be recorded, and the IRS requires supporting documents on some items or business transactions.

What is Accounting?

Accounting is a high-level function that involves using bookkeeping data to generate financial models. Compared to bookkeeping which is mainly transactional, accounting is somewhat more subjective.

The accounting function involves the following tasks:

  • Preparing to adjust entries.
  • Financial statement review.
  • Analysis of operational costs.
  • Accomplishing income tax returns.
  • Helping business owners understand the impacts and implications of their decisions.

One of the crucial aspects of the accounting process involves the analysis of financial reports to help you make informed decisions. The end result is that you will achieve a more in-depth understanding of your business’ actual profitability and be better equipped to manage your cash flow efficiently.

You will be able to turn the financial information recorded on the general ledger into valuable insights on your business performance and monitor how you’re tracking towards reaching your goals. Business owners usually tap into the expertise of accountants to assist them in analyzing their financial position, budgeting, forecasting, and efficient tax planning.

What is the difference between an Accountant and a Bookkeeper?

Many people are not aware of the difference in the role of accountants and bookkeepers. Contrary to the common belief that they do the same work, these two professions actually require different skill sets.

Generally, the role of the bookkeeper is to keep an accurate and updated record of transactions and ensure that your books and reports are kept organized. On the other hand, accountants can assist you in financial analysis, provide tailored advice, and help you navigate complex tax matters.

Bookkeepers aren’t required to undergo formal education, and accountants typically oversee their work. In order to be an effective bookkeeper, it is crucial to have a keen attention to detail and diligence.

Meanwhile, accountants need to graduate with a bachelor’s degree in accounting and hold additional certifications. In order to obtain the title of Certified Public Accountant, the accountant must first pass the Uniform Certified Public Accountant exam and have sufficient experience.

Final Thoughts

To sum it up, the bookkeeping function is more transactional and administrative, while accounting uses bookkeeping information to provide you with insights into your business’s financial performance.

With the help of a good accountant and bookkeeper, you will be able to achieve organized books and financial records, develop a sound financial strategy, and build a tax-efficient business that thrives.

While some small business owners do the accounting and bookkeeping by themselves, this is not an efficient use of your time. As a business leader, your focus should be directed to managing the core aspects of your business and driving growth.

So if you’re looking for a reliable accounting firm that can do both and even provide personalized business advice, you might want to consider a princeton CPA. Our team of accountants can also assist you with hassle-free audits and efficient tax planning that can help you enjoy cost savings.

Contact us today to learn more about how we can help you run your business better and give you more time to focus on doing what you do best.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Accounting & Taxation

Beginner blogger’s guide – tools to download Instagram pictures and create a capturing IG Profile

Last Updated on April 12, 2022 By Ayesha Saeed Leave a Comment

When a brand-new person comes to your Instagram page, you surely desire them to be impressed and subscribe. The success depends on how you organize the spectacular part: color palette, a combination of photos, whether you want to look at them, whether they convey the mood.

A beautiful feed is your best advertising. If you have a sale of any goods, then the quality of the content affects the quality of sales. Nice profiles are remembered and stand out among rivals and give an idea of ​​what it is about, causing a desire to buy the product or service. In this article, we will share simple steps that will help you make your business page stand out on this social network.

How to work with Photos on Instagram

This social network was primarily created to share visual content. Therefore, high-quality photographs that attract attention are a must-have for any blog. Of course, not everyone knows how to take such photos on their own. Therefore, there is a way out – you can download Instagram pictures, process them in a photo editor and then publish them on your page.

You do not need to download any additional software to your smartphone or computer. You can use the online IG photo downloader to save the photos you want. First, make a list of publications where the images you need are posted. Then copy the links to the publications and go to the Inflict website, and paste the link into the search box on the site. After that, wait for 30 seconds, and you will be able to get the desired image in JPEG format.

Before starting to work on the page, evaluate popular profiles and pages of competitors on Instagram. Make a listing of pros and cons, things you like, and inspiring ideas, such as style, colors, and messages. In order to develop a competent visual concept, you should realize what you want to communicate and to whom. It will define what shades, images, and fonts you will use to makeover your visual manner.

Good-looking Instagram requires good planning and is very time-consuming. Make a plan for a minimum of two weeks ahead (the perfect option is at least a one-month plan). Determine your color scheme. Do not forget about the arrangement (symmetry, composition of objects in the photo).

Picture Publishing Rules

Remember that if you took other people’s exposures and posted them on your account, the copyright owners may complain, and Instagram may ban you for stolen content. Therefore, be sure to include a link to the author’s nickname. Alternatively use photos only with an open license. For instance, images from stocks.

Here is the list of photo stocks with great photos and search by color:

  • Flickr
  • Style stock
  • Libreshot
  • Freepik
  • Pexels
  • Splash
  • Stock adobe
  • Deposit photos
  • Shutterstock
  • Pixabay

One of the primary tendencies of 2022 is to be real. The audiences are won over not only by your personal ideas but also by the sincerity of the photos. Retouching and pretense are a thing of the past. Your Instagram profile can stand out in many ways and doesn’t have to be tiring. There are feeds that stand out for their content, regardless of the images. Everything depends on you.

Keeping your page aesthetic draws attraction. That’s for sure, but recall that thoughtful publications take time and discipline. You can try different manners until you find your own unique style. Or you can change your fashion every nine or twelve posts.

Just another piece of advice. Before you change the theme, make a transition between one and the other. Use images that will separate the topics among themselves. I hope these tips are helpful to you. The main thing to remember is that blogging is not entertainment. This is a full-time job that is often much harder than sitting in an office from 9 am to 6 pm.

Bloggers work 24/7, they must constantly inspire and be interesting. Don’t give up quickly. Try to post regularly for at least 6 months to see the first results.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Technology

Consequences of Not Considering Reputational Risk in Startups

Last Updated on April 20, 2022 By Ayesha Saeed Leave a Comment

Businesses do not only flourish by a high capital or multiple opportunities but also by how other people in the market and their customers perceive them. Reputation is an important part of a business’s success and contributes majorly to how your company does business. People typically prefer doing business with companies with a good reputation in the market, and it is primarily accomplished by building trust among the community.

Let’s talk about business reputation and the consequences of not considering reputational risk in startups.

What is Business Reputation?

Business reputation is defined as the customer’s perception of a brand or company. In increasing competition, a company’s reputation gives benefits over others as customers trust you more and find you more reliable.

Business reputation is measured by how reliable, trustworthy, and credible the customers, shareholders, company employees, and the financial market thinks of the company. Besides the perception, it also includes how the customers talk about the brand. Considering reputational risks play a major role in thriving businesses and making them successful.

What are Reputational Risks?

Reputational risks refer to the damage that a business may face when it does not meet the expectations of the customers or stakeholders.

When not managed properly, reputational risks may cause harm to the company’s reputation and damage business. Reputation is a company’s intangible asset and must be protected at all costs. One bad public word about the company can cause irreparable loss at times. With social media getting more accessible and popular, reputational risks are also at a higher stake.

Causes of Reputational Risks

Reputational risks may arise due to several reasons that collectively contribute to reputational damage. Some of the most common causes of reputational risks in business include poor workplace conduct, failure to adapt to modern technologies, and improper quality of products or services being offered by the company.

A few other causes of reputational risks include corruption within the company, inexperienced investors, and inadequate regulation and quality control. Yet, all these risks are manageable, and you can save yourself from reputational damage.

Consequences of Not Considering Reputational Risk in Startups

Now that you know all the possible reasons that may cause reputational damage, what if you do not take care of them in time?

If you fail to consider the reputational risks in your startup, it may negatively impact the business and your business might be entirely wiped off over time. Here are some of the consequences of reputational damage.

Tarnishes Image

The first and the most significant impact is that ignoring reputational risks tarnishes your image in the market. The impact of reputational damage is huge and multiplies in today’s time when not managed timely. Your customers and stakeholders stop thinking of you as a credible and valuable brand that works hard to deliver quality products and services to the customers.

Failure to meet Business Objectives

Every business has a business plan that contains its long-term plans, including the business objectives. When you suffer reputational damage, you may not be able to achieve the goals you had been looking forward to. Eventually, your business will fail to meet the objectives and cause financial and mental stress.

Business Loss

When a startup does not consider the reputational risks in the initial days and only works on producing more quantity than quality, it is likely to face financial loss. It would not be a surprise that investors would like to work with other entrepreneurs who are putting effort into maintaining their reputation besides making money.

Loss of Market Share

When stakeholders and investors start feeling that you are not working towards a scalable business by ignoring the reputational risks, they tend to part ways with the brand, your market share decreases. and the shareholder value is reduced. To compete with competitors, you will have to lower your prices and spend more on marketing your business positively; spending more money means decreased revenue.

Bankruptcy

Yes, not considering reputational risks for a long time and failing to improve after initial reputational damage can lead to bankruptcy. Having reputational risk insurance can help with some of the losses. To keep yourself safe from facing significant business loss, always try to find ways to build a better reputation for your brand.

FAQs

What is internal Reputational Risk Mitigation?

Internal risk mitigation refers to managing reputational risks within the company without consulting a third party. It is mostly looked after by the Board of Directors, which enforces reputational risk management strategies and instills well-established corporate values in the business.

How to Manage Reputational Risks?

You can save yourself from the consequences of not considering reputational risk in startups by taking timely measures. It includes identifying and accessing the risks, devising a strategy, adapting to modern technology, keeping an eye on customer reviews, and putting controls in the right places for improved service or product quality.

What is Reputational Risk Insurance?

Reputational risk insurance helps companies protect themselves from the consequences of reputational damage. These policies cover reputational risk behaviors, social media activities leading to reputation downfall, and customer data protection.

The Bottom Line

Considering the different types of reputational risks in a business is highly important as it can save you from reputational damage. If you fail to analyze reputational risks, your business may lose its credibility among the customers, lose shareholder value and face financial loss. Always consider reputational risks to avoid financial and associated mental stress.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Business, Management

9 Ideas for more Compelling and Effective Presentations

Last Updated on April 22, 2022 By Ayesha Saeed 1 Comment

Are you a startup that has to pitch to a potential investor? Or maybe you have a business meeting with a client. Presenting your ideas through a slideshow makes them much more effective.

Your ideas look more convincing and are retained longer. You can make your presentations more compelling by using a few pointers outlined below:

Structure your Presentation

Most often, people directly start creating slides after getting the topic. And then haphazard slides are made. Your presentation is about you telling a story—the story of your product, business, or subject. So start with framing an outline of how you want to tell that story. You can base your presentation on that structure.

Have a strong Start

Try and capture your audience’s attention in the first few seconds. That will keep them hooked to your presentation. You can start with a rhetorical question or maybe a funny story! Also, your audience will be instantly engaged. You can even tailor it to your audience by using a pop culture reference if you know them well enough.

Divide your Presentation

Once you know the presentation’s outline, divide it into three parts – The introduction or opening, the body or middle part, and the closing.

  • Opening

As told earlier, start with a gripping question or an interesting anecdote to intrigue your audience. They will pay more attention to your presentation and remain engaged.

  • Body

This is the meaty part of your presentation. Provide thorough statistics and figures to support your idea. Explain the problems and their corresponding solution concisely and crisply. Also, give examples of similar problems and case studies of those.

  • Closing

Here, you put in your closing remarks or even summarize your idea. You can even ask the audience if they have any questions. Thank them for attending and listening to your presentation.

Larger Fonts

This tip is essential for a presentation irrespective of audience or room size. A larger font makes it easier for people to read the content. It also helps them remember your presentation. A good size would be 24 pt. Anything smaller would be hard to read.

Use attractive Visual Cues

Take advantage of the phenomenon of the “Picture superiority effect” i.e. people retain messages better if they are accompanied by images. Use one powerful and big photo that emphasizes your point instead of many small pictures. Audiences retain such information almost 55-65% greater.

Less is More

A common mistake made by most presenters is adding too much information to their slides. Especially a lot of bullet points. The audience gets bored and loses interest in seeing so much information. Your slides only help you give your presentation better, but not be your entire presentation. So knock off all that unnecessary information.

Redo several Times

Your first draft will need polishing, and as they say, practice makes perfect! So, add, delete, edit rework your slides till you have relevant content on them. Look for more tips to make the data on your slide more presentable and concise. You can improve the kind of photos used, adding ones that are more compelling and relatable to the subject.

Use a good, clean Template

A bright and flashy presentation template takes the audience’s attention away from the content. So choose a template with sober colors with a few bright highlights to add some panache. Keep your content well-organized and use an attractive, legible font. You can find free PowerPoint templates online for the same.

Utilize data Wisely

Ultimately, data is the hero in your presentation. Make sure you use it wisely. Use the latest facts and statistics. Instead of boring slides and graphs, you can opt for infographics. These help the audience understand your idea better. Even pie charts do a good job of putting figures forth in a presentation.

Conclusion

In conclusion, the main idea of a presentation is to make it easier for your audience to understand your idea or product better. Any solution you present to a problem is easier to understand with a great presentation. Less data, more interesting infographics, or images explaining the concept is a great way to connect with your audience. They can relate to the proposal or business better.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Management, Marketing & Advertising

Best Ways to Minimize Your Monthly Auto Expenses

Last Updated on April 1, 2022 By Ayesha Saeed 1 Comment

It’s no secret that automobile ownership may be costly. Between the monthly car payment, insurance, gas, and maintenance expenses, it’s easy to see how your budget can spiral out of control.

However, there are ways to minimize your monthly auto expenses and keep them within your budget. This blog post will help put some light on some practical ways to do just that!

Carpool To Save Gas Bill

One way to reduce your auto expenses is to carpool with friends or family members. When you carpool, you can split the cost of gas, which can save you a significant amount of money each month.

Reduce Your Insurance Costs

Another way to reduce your auto expenses is to shop for the best car insurance rates. Several websites allow you to compare rates from different insurers. You can also get discounts on your car insurance by taking defensive driving courses or installing safety devices in your vehicle.

Refinance Your Loan

In case you are still making payments on your car loan, you may be able to lower your monthly payments by refinancing your loan. Several websites allow you to compare rates from different lenders. You may also consider trading in your car for a newer model with a lower interest rate.

Benefits of Refinancing Your Car Loan

Maintenance Tips

You can save money on your auto expenses by taking good care of your car. Make sure to get regular oil changes and tune-ups. You should also keep your tires properly inflated and aligned. These simple maintenance tasks will help prolong the life of your car and prevent costly repairs down the road.

Cover-More Ground in Single Trip

If you have to make multiple trips in a day, try to combine them into one trip. This will save you time and money on gas. You can also run errands during off-peak hours when there is less traffic. This can help you avoid getting stuck in traffic jams, waste gas, and add to your stress level.

Learn To Do Simple Maintenance

You can save enough money on car repairs by learning to do simple maintenance tasks yourself. For example, you can change your oil or rotate your tires. You can also wash and wax your car to keep it looking its best. These simple tasks will help keep your vehicle in good condition and prevent expensive repairs down the road.

Cash In Extended Warranty

If your car has a warranty, you may be able to get free or discounted repairs. You may purchase an extended warranty for your vehicle. This will protect you from paying for expensive repairs down the road.

Downsize Your Car

If you are looking to save money on your monthly auto expenses, you may want to consider downsizing your car. A smaller car will generally cost less to operate and maintain. You may also consider selling your car and using the money to purchase a more fuel-efficient vehicle.

Drive Slow To Avoid Damaging the Car

Last but not least, you can save money on your monthly expenses by driving slowly and carefully. This will help to avoid accidents and costly repairs. It is also important to obey the speed limit and drive defensively.

By following these simple tips, you can minimize your monthly expenses and keep your budget under control.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Economy

Is a Loan against your Gold Jewelry a Good Option?

Last Updated on April 1, 2022 By Ayesha Saeed Leave a Comment

Indians are so much attached to the sentiment of gold for quite some time now. Irrespective of the occasion, as and when the gold prices plummet, you find them congregating near the gold stores. Even the volume of gold imports was exorbitantly high in 2021. According to a source, India imported gold worth $55 billion in the same year – double the last year. The precipitous demand for gold surged during the pandemic because of the plummeting prices and overdue weddings.

Overall, Indians purchased Rs 3.40 lakh crore worth of gold in 2021 alone. You can use this popular asset for many purposes, like applying for a loan against gold, using it as an asset to building wealth, etc. Since March 2020, loans against gold skyrocketed by a ginormous 82 percent, states RBI reports. However, people are often left wondering if using this precious yellow metal to get a loan is a good idea or not. Let’s try to know more about a loan against gold, and find the answer to this question.

Why is a Gold Loan better?

Taking a loan against gold in India has become a common practice. As gold is highly liquid, pledging this asset can instantly get quick cash from any financial institution. You can use the loan amount for any purpose like buying a car, planning a wedding, going on a family trip, etc. While there are many types of loans like unsecured personal loans, vehicle loans, home loans issued for specific purposes, gold loans don’t have any restrictions.

After paying your last loan installment, you can collect the gold jewelry you kept with the lender as collateral security. In case, if you miss paying your gold loan amount, the lender can convert your furnished gold jewelry into cash and reclaim the loan value.

Benefits of taking a Loan against Gold

Most people choose gold over other investment avenues because of its ever-increasing demand and high liquidity. Yes, a loan against your gold jewelry is a good option. There are so many benefits of taking a loan against gold.

  1. No credit score: Generally, lenders ask borrowers to furnish a pile of proofs and documents before sanctioning the loan, and credit score information is one of them. Fortunately, a gold loan doesn’t require a credit score report. With a lender like Muthoot FinCorp, you can submit only the basic KYC documents and get your loan.
  1. No fee for prepayment: It’s the borrower’s responsibility to repay the loan as per the predetermined EMI installment period. Failing to pay will levy a penalty, leading to a spike in the total loan amount. On the other hand, at companies like Muthoot FinCorp, borrowers won’t be levied with any additional charges for prepaying the foreclosure charges after 3 months of taking the loan.
  1. Maximum loan amount: Borrowers get the gold loan based on the worth of the gold jewelry they submit to the financial institution. Lending houses like Muthoot FinCorp offer a gold loan of up to 75% of the total gold presented. Here, you can get a maximum gold loan of Rs. 50 lakhs.
  1. Instant disbursal: Generally it takes 7-10 working days to get a loan sanctioned and disbursed when it comes to loans like personal loans or housing loans. When it comes to a loan against gold, once your information gets verified and approved, your gold loan amount gets sanctioned and disbursed instantly. With Muthoot FinCorp, you can get a gold loan amount in 10 minutes. What’s more, there are easy and same-day top-up options available on your existing gold loan with Muthoot FinCorp, making it easier for you to get an additional loan amount.
  1. Flexibility in repayment: Sometimes, managing monthly finances can be difficult, especially when you are paying loans. So, when it comes to a loan against gold, it’s important to look for repayment flexibility. At Muthoot FinCorp, you have the leeway to pay the principal and interest in the initial stage or at the end of maturity. If things are going south with your finances, you can always opt for a monthly or quarterly EMI facility that saves you from shelling huge amounts.

Wrap-up

If there’s any refinancing investment avenue as good as any, it’s a gold loan. Not only do Indians buy gold in huge quantities, but they also use them to get loans from banks and other financial corporations. This asset-backed security doesn’t require a credit score or detailed documentation for getting approved. Before availing of a gold loan, check the tenure, ability to repay, gold purity, etc.

ayesha saeed
Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email 

Filed Under: Banking & Finance

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