If you’re looking for a way to promote your small business without spending too much money or wasting time, engraved pens are a great way to get started. They’re affordable, easy to use, and cost-effective. If you want to go the distance and impress your clientele, offering (and marketing with) a luxury item can send a strong positive message to them about your brand. Engraved Pens are perfect for such a purpose, and in this article, we’ll tell you how to get started with using engraved pens as a promotional tool.
Why Choose Engraved Pens?
Engraved pens are an excellent way to get the word out about your brand. They also make a positive impression on potential customers (and existing ones, too). People like to use pens to take notes and write lists. They also like to go like them sometimes. Pens are just a good gift in general that people find useful. They’re also the perfect vessel for passively advertising your brand or gift to employees/colleagues for their note-writing needs. All you need to do is put your logo on it. People see your logo every time they use it and will constantly be reminded of your business. You could give pets away at trade shows or other types of pens. You can also sell them. Sometimes, including one as a gift with each purchase can also help maximize their potential. Ultimately, there are plenty of marketing opportunities using engraved pens, so keep these in mind as you plan your next promotion.
How Pens are Engraved (and why it Matters)
Merely giving away pens can work well as part of a marketing plan, but there’s something special about engraving or personalizing promo items. One reason engraved pens make such a large impact is because of how they are created. Engraving the company’s name (or an individual’s name) requires a diamond blade. As the blade etches the pen, it removes the entire top layer to create an indelible message on its surface. Permanent imprints won’t wear off and make an engraving much more valuable than a mere picture for marketing purposes.
Choose the Right Colors
Choosing the right color for your pens is a lot more important than you might think. Engraved pens come in a wide array of different colors. If you stick to one or two colors that match your brand identity, you’ll be in good shape. But do keep in mind the concept of color theory and advertising. This is where certain colors mean particular things to different people. Some colors might evoke a more calming effect such as blue or green. Yellow or red might call more attention to your items. Studying how colors affect the psyche and how they can have an impact or impression on your customers is crucial to applying color theory to your marketing techniques. Having the right color for your engraved pen also works well with its high quality construction because it reinforces the value your pen provides to your customers. Not only that, but people like a different variety of colors in certain items, so branching out a bit is only beneficial in the long run.
Choose the Right Material and Font
Pens are multifaceted and versatile items. The most common types of pens are ballpoint pens. They’re inexpensive. They’re highly portable. They can handle most writing tasks. But there are other types of pens your business can engrave. Metal pens—classy and durable pens that aren’t made from plastic—offer more value than their plastic counterparts by lasting longer, being more durable, and lending themselves to be engraved easily. Their design also demonstrates quality. The exterior parts of a pen are made using injection molding, while the metal parts are crafted elsewhere. Pens are meticulously engineered items, and metal pins represent the Pinnacle of ballpoint engineering. They’re also ideal for engraving, as an engraving will stay on the surface, untarnished, for a long time. Believe it or not, the font also matters. Ideally, you want customers to see your name and associate positive thoughts with it. A font that’s easy on the eyes will help make the impression you want with ease.
In today’s marketing landscape, personalization matters. Personalization creates a genuine connection between your brand and your customers. Personalized engraved pens further complement this connection by giving people a practical, eye-catching, and functional gift they can use. Plus, a personalized item makes people more likely to show it off to their friends, talk about it, or use it in public. That kind of brand awareness doesn’t have an organically in most cases, so leveraging personalized items to your advantage can ultimately help you in the long term.
A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s been in digital marketing since 2018. She loves reading books and spending time with her family.