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Ahmad Malik

SWOT Analysis of L’Oréal

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SWOT stands for strengths, weaknesses, opportunities, and threats. It is the internal environment analysis of a business firm in which we examine and reviews the internal environment of an organization that influences business operations and profitability.

It is said that SWOT analysis is a very powerful strategic management tool that helps in the process of strategic development of the organization. It is the need of every organization to take care of every element of SWOT that has a strong influence on the operation of an organization.

SWOT Analysis of L’Oréal

Now we are going to do a SWOT analysis of L’Oréal. L’Oréal is the world’s largest beauty products company headquartered in Paris. L’Oréal is structured into three main branches:

  • Cosmetics
  • The Body Shop
  • Dermatology

L’Oréal has a portfolio of 27 international, diverse, and complementary brands. L’Oréal has almost 100000 employees, 43 production plants, and 146 distribution centers worldwide. L’Oréal is one of the largest cosmetics companies by sales. 

Strengths of L’Oréal

Innovation: Company L’Oréal has a good reputation for offering and launching innovative products to customers across the world. The company has well established Research & Development (R&D) team which takes care of continuous focus on the new product development and innovation to meet customer demands and beat the competition in the market. Research and innovation are the guiding principles of L’Oréal in the field of beauty. L’Oréal has near about 2000 researchers today. 

L’Oréal has a strong image in all major markets of the world. This strong image helps L’Oréal to attract new customers which leads to getting new market share that is very important for any organization to achieve its goals and objectives.   

Different Range of Products: L’Oréal is well known for its different range of products. L’Oréal facilitates more customers rather than any other brand. For example, L’Oréal has 20 different products only in the category of shampoo, conditioners and treatments. It easily helps in making customers loyal to L’Oréal. This factor has a significant impact on the profitability of L’Oréal.

Weaknesses of L’Oréal

Too Many Subdivisions: When the company handles such a large operation then it also causes problems and issues. The same is the case in L’Oréal. The firm is known to be slow and bulky in nature because of the various subdivisions it has. Employee management is also a problem in L’Oréal as the firm has close to 60,000 employees. Thus, human capital expenditure is huge. 

Big Competition in Cosmetics Industry: There are many local and international competitors in the market of L’Oréal. Due to a large number of companies in the cosmetic and beauty products industry, L’Oréal has to depend on the third-party sales agent. Despite a strong name in the markets worldwide, L’Oréal has to encounter big competition.

Opportunities of L’Oréal

Strong Demand in Organic Products: L’Oréal is a forerunner in organic-based beauty and cosmetics products. These products have big demand all over the world because people are more conscious of health care. People just trust organic products of big companies so that they can stay away from the danger of low-quality products for health care.  

Product Mix Expansion: Expansion of product lines and introducing innovative products in the product mix will help L’Oréal in the complete product expansion. It is the factor that maybe would be under consideration of L’Oréal management.

Threats of L’Oréal

Global Economic Crisis: Cosmetics are considered as luxurious products as these are sold at more price than other necessary items that have been purchased by consumers. During this global financial crisis, people usually do not purchase high priced products and go for low priced products to overcome the financial crisis. So it would be difficult to make revenues from the global market due to this global economic crisis. 

Dynamic Nature of Cosmetics Industry: There is a constant demand in the update of cosmetic products by consumers which is ultimately a very difficult task. The company cannot keep happy everyone at once. On the other hand, the competition in the market is not going to stop and every competitor will come with more smart tactics. We can consider it as a major threat for L’Oréal.

Note: All information is solely shared for research, educational and informational purposes. There is no intent to harm any company.

How to do Positive Behavior Management in the Classroom?

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Do you want to become a good teacher? How to become a good teacher? Does behavior matter while teaching in the classroom? You will get answers to before mentioned questions through the following discussion.

A good teacher is evaluated by both, teacher’s knowledge and as well as teacher’s behavior. Actions of a teacher that create a positive environment for students so that they can understand everything, it is called positive behavior in the classroom. A teacher can do positive behavior management in the classroom by following methods.

  • Build Positive Connection
  • Using Different Strategies 
  • Consistency in Rules
  • Give Clear Instructions
  • Avoid Keep Talking Loudly
  • Use Warning System
  • Change Your Position
  • Be a Motivator
  • Be an Inspiration

Build Positive Connection

How you can build a positive connection with your students? There are a lot of ways to build a positive connection with your students like calling them by their names, take part in playing games with them, taking interest in their lives outside of the institution.  

Using Different Strategies

Do not be restricted with the use of strategies. Every student in your class has a different way of thinking. Use different strategies with different students according to their minds.

Consistency in Rules

In your very first lecture, brief your students with rules and regulations. Do not make changes every time in those rules and regulations. The students should be aware of outcomes as a result of their actions.

Give Clear Instructions

If you are assigning any task to your students then give clear instructions that what are you expecting from them? For example, if you are assigning them to write any text on MS Word then you should brief them clearly with font style, font size, line spacing, etc.

Avoid Keep Talking Loudly

During class, avoid keeping talk loudly. Do not try to take the attention of your students by using a loud voice. Your consistent loud voice is making a negative impression on your students. Sometimes, even a whisper is enough to get attention. 

Use Warning System

You should have a warning system in your teaching method. The students make mistakes but it does not mean you should punish them quickly without any warning. Help them to avoid mistakes by repeatedly practice. When you highlight any mistake then it became an example for other students in the class.

Change Your Position

While instructing your class, you should change your position continuously. It will help to stop any disruption when you move everywhere in the class. If any student is causing disruption in the environment of class while teaching then your movement towards that student will stop him to make any disturbance. 

Be a Motivator

To encourage your students and to increase their efficiency, you should also be a motivator. Motivation plays a vital role in the success of every student. It will help in positive behavior management in your class.

Be an Inspiration

A teacher should be a role model for his/her students. If you have any success story in your life then tell them. This will make your words valuable to your students.