You don’t need to be the new “J.K. Rowling” to achieve your book sales goals quickly. If you have written an amazing book, the only thing you need to make it successful is to develop a proper marketing strategy.
Here are some actionable tips to help you sell more copies of your book even if you have no prior book marketing experience – keep reading!
Start with Amazon
Amazon is one of the leading online platforms you can rely on to sell more copies of your book. Here are some tips that will help you present your book on Amazon the right way so you can grow your readership in no time:
Write a Killer Description
The description of your book can either convince a person to buy or neglect your book. To ensure that more people end up buying your book online, you need to write a book description that presents the contents of your book persuasively.
A good book description:
- Describes why someone should read your book.
- Highlights the main theme of the book.
- Shows your authority as a writer.
Make sure you read descriptions of some of the “most selling books” of your favorite genre to learn how you can write a great description for your book.
Use a Persuasive Book Cover
An attractive book cover will make your book more appealing to your readers. Instead of trying to design the cover yourself, you can check the list of best book cover designers for hire online to get a book cover that convinces people to buy your book.
Choose the Right Categories
When providing the details about your book, you can select the categories for your book on Amazon. Picking the right categories will allow your book to get discovered by more people. The more relevant your book is to your readers according to its category, the easier it’ll be to sell your book.
Make sure you explore the categories presented by Amazon when listing your book. If you’re unclear about which categories you choose, you can consider contacting Amazon support.
Target the Right Keywords
The easiest way you can make your book discoverable is by choosing the right keywords in the title and description of your book. Utilizing the right keywords will convince the readers that your book is the one they’ve been looking for!
For example, if someone is searching for a “simple Thai food recipes book” on Amazon, make sure you include the keyword in your book listing.
Get More Reviews
The books with more reviews rank higher on Amazon. You will need more reviews on your book to make it discoverable and sell more copies faster. Here are some tips to help you encourage your readers to review your book on Amazon:
- Include a section in your book to encourage readers to review.
- Run a “Giveaway” on social media and ask participants to review your book.
- Provide a free ebook to any person who buys and reviews your book on Amazon.
Run Ads Online
The best way you can encourage more people to buy your book is by running ads online. Contrary to what many newbie writers think, you don’t need to spend a ton of money on online advertising. Running ads on social media or SERPs can help you boost your book sales in no time.
You don’t necessarily need to hire a digital ad expert to run ads online. If you want to run ads on a budget, you can consider exploring online resources that can help you learn how to run ads in a short time.
Connect with Influencers
As a newbie writer, you will only be able to show more books if you can somehow establish your authority in your target audience. A great way to establish authority in a short time is by benefitting from influencer marketing.
Getting your book promoted by one of the top influencers in your target industry will help you establish yourself as a “thought leader” and encourage more people to buy your book.
Influencer marketing can be done on a budget if you cannot invest a lot of money. Here are some tips to help you boost your influencer marketing ROI:
- Develop a gifting program to connect with influencers.
- Tap into your existing network to find influencers you might know.
- Explore all social channels to find niche audiences and niche influencers.
Grow your Mailing List
Email marketing is a great strategy you can implement to sell more copies of your book online. Getting started with email marketing is a bit tough as building your mailing list can take some time. However, once you have a sizable mailing list, you can blast emails using email marketing automation tools to save time and boost your sales.
Appear on Podcasts
As mentioned above, you will require “authority” to establish yourself online to boost sales of your book. You can easily increase your authority online by appearing in famous podcasts in your target industry. You can start by exploring famous podcasts in your niche that allow writers like you to get featured.
Build your Social Presence
Having more followers on social media will allow you to promote your book easily. Identify the top social platforms in your target audience and create accounts. Develop a “social content calendar” so you can schedule your content easily.
If you want to get more traction through social channels faster, you can consider hiring a social media expert to save time and achieve your sales goals in no time.
Write Guest Posts
Another proven way of boosting your presence online and encouraging more people to buy your book is publishing “guest posts” on famous blogs. Writing as a guest author allows you to tap into newer audiences and also helps you establish yourself as a “thought leader” in your industry.
Getting started with publishing guest posts is super easy. You can read online guides like this one on guest posting to learn how to publish guest posts effectively.
Grow your Network
Having more writers in your network will also help you boost the sales of your book. Fellow writers, if they like your writing, can encourage their readers to give your book a try. Make sure you spend time on physical and online networking events to grow your network in a short time.
Consistency is the Key
It won’t be possible for you to get instant results from all your book marketing strategies. If you don’t want to be a “one-hit wonder” writer, you will need to be consistent with your marketing efforts to help you establish your brand as a writer and eventually increase your book sales.
Hi! This is Ifama. I am a student and giving my services in SEO. I have a lot of experience in digital marketing. Travelling is my hobby and I love visiting different hilly areas and doing adventures.