Business cards are considered a marketing tool businesses use to represent their brands. It contains contact information, including name, title, email, website, address, and phone number. Moreover, it is the fastest way to communicate with others, which boosts sales and gives life to the brand.
Due to the digital age and several technological advancements, it is now easier to create and share contact information while becoming paperless. With digital business cards, businesses can build and expand meaningful connections.
In this article, you can learn helpful tips for creating your contactless business card. Here’s how:
Choose the Appropriate Software
When creating your digital business card, choose the right software to help you create high-quality designs. You can start by identifying if you can easily edit photos and add text. Moreover, you can check the intelligent feature offerings of the different platforms, including QR codes, document scanners, email signatures, and connectivity features. Doing this will enable you to make a contactless business card that can stand out.
Show A Professional Image
In demonstrating a positive image, you can add a professional profile. Here’s a guide on how you can make a professional profile.
- Start with a smile.
- Show your head to the waist.
- Ensure your eyes are unobstructed.
- Maintain an asymmetrical composition when doing a pose.
- Flaunt your jawline.
- Dress appropriately using formal clothing.
- Take a click in a light background and improve lighting conditions.
Following these will help you to look more professional, confident, and approachable.
Add the Essential and Clear Contact Details
When providing necessary details, it should be concise. You can list them in a simple typeface. To have a good common ground, you must portray a better image of yourself by adequately presenting the contact details.
You must ensure that your name and title will stand out along with other essential information. For the readers to quickly identify you, it is vital to place your name and title at the center. Additionally, it would be best if you made it bigger and bolder.
Make It Simple But Creative
Everything starts with a suitable template. The chosen template will guide the overall design of your digital business card that will fit your brand image. After selecting the template, you can now decide on the following:
Background
When choosing the background, remember that it must contrast with the rest of your digital business card. Let’s say you want a dark design; therefore, you must pick a light background to complement it, like white or pale. However, if you want to avoid having a simple set, you can always choose patterns, images, or videos as a background.
Color
After choosing the background, it is time to pick the right colors. You should choose a simple color scheme or color palette depending on the emotions you want to instill in the reader. Furthermore, you should select up to two to three colors. For instance, if you want to excite the readers’ minds, you can choose the colors red and orange. If you’re going to demonstrate a calming vibe, you should do blue or green.
In picking colors, you should learn how to consider the effects of some hues and use them to your advantage. Always select colors and designs according to your brand identity.
Font
The font will set the overall tone of your digital business card. You can use serif or sans serif if you want something modern or sleeker. In addition, the fonts should be legible. Legible means that the text should be a manageable length and simple. Always choose fonts that are simple and easy to read.
All these are crucial, and deciding the best design will make you stand out. You can also incorporate clean lines and straight edges to maintain its simplicity further. Most importantly, it would help if you avoided too flashy designs.
Share your Links Prominently
If you have a professional domain, you should include it. You can use hyperlinks or distinctive buttons and icons as alternatives. Also, you can add your social media profiles if you prefer.
Draw Attention to Important Projects
Since a digital business card is one of your marketing tools, you can use it to draw attention and market your brand. You can select your most relevant resources to share with the readers. To do this, you should determine what each card-designing service accommodates and choose the appropriate one that will enable you to add files or documents by clicking a link.
Adding files or documents must be done flawlessly. Let’s say you are writing and publishing eBooks; you can put it in your digital business card for the reader to check and use as their reference.
Provide Key Affiliates and Reviews
To market your brand, you can decide to add your collaborators, especially if they are well-known personalities. Adding their names and hyperlink will help to avoid saying too much. And to make your card more sophisticated and to save space, lining up their logos will do.
It is also vital to include reviews, especially positive ones. That way, you can impress the readers. And to instill positive feelings towards you and your brand.
Use Clear Calls to Action
You should include a call to action like a newsletter and an advert. For instance, along with your projects, you can add a link or a button for the readers to access a website or directly to your active social media networking account. In making explicit calls to action, you must ensure that it can be easy to understand and navigate. Remember only to include little but essential information so that it will be easier for the reader to understand.
Conclusion
Creating a digital business card should be done accordingly. When a digital business card is well-crafted and well-designed, you can make a great impression and create a credible and professional image. Both traditional and digital business cards are highly personal forms of marketing; therefore, you should follow the tips on making them. By doing so, you clearly and fully introduce yourself and your brand identity to others.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.
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