7 Reasons your Business Website isn’t Getting any Traffic

Any business wanting to future-proof its brand and thrive in 2023 will have a website – a virtual storefront is no longer an option. A good website works as a marketing platform – a way to connect with customers and prove that you are trustworthy. If you have the right team building, developing, and maintaining your website, you can establish credibility for your brand, build visibility and increase sales, delivering amazing customer service as a result.

Frustratingly, however, the best laid plans often go astray, and while your website might look amazing, you might not be getting the traffic you need. It’s kind of like setting up a beautifully-presented physical shop, but then hiding it away in a secret location so nobody can ever find you. You won’t get any business and, ultimately, there’s no point in you opening your doors.

So, what’s the solution? How can you drive more qualified traffic to your website? How can you get seen by the right people and really build a solid reputation?

Below are seven reasons your website might not be getting any traffic – and what to do about it.

Your Website isn’t SEO-Optimised

Web design and SEO go together like birds of a feather – you really shouldn’t have one without the other. Search engine optimisation (SEO) efforts are a must for any website that wants to be found online. If your website isn’t optimised for search engines, then it simply won’t appear in the search results when people are looking for information related to your niche, business, products, or services (or, at least, they won’t find you on page one – which is really where you want to be). After all, a remarkable 90% of people never click on page two.

Make sure that your website is optimised for the keywords that people are searching for and that your website has relevant content that supports your niche and your overall keywords. Knowing how to optimise your website for SEO can be an overwhelming task becauseGoogle algorithms are changing all the time, so it’s hard to keep on top of best practice. For support in this area, it’s best to engage the services of a qualified SEO agency that can do the legwork for you.

Your Website is Slow

If your website takes too long to load, people will quickly lose interest and bounce back to the search engine results. You should also know that site speed is a direct ranking factor, so if your load time is poor, over time, you’ll see your position in the SERPs (search engine results pages) drop. Ultimately, this will have a hugely negative impact on your traffic.

Make sure your website is optimised for speed by minimising the number of images and videos on your website, using a content delivery network (CDN), and choosing a reliable hosting provider.

Your Website isn’t Mobile-Friendly

A report from Hitwise reveals that nearly 60% of all searches are now carried out on mobile – meaning it’s more important than ever that your website is mobile-friendly. If your website isn’t primed for mobile devices, it won’t display properly on smaller screens and people will quickly lose interest. Make sure your website is responsive, which means it will adapt to the screen size of the device being used to view it. Make sure it loads quickly on mobile and that it’s an intuitive user experience for those on mobile, to encourage more traffic.

Your website isn’t User-friendly or Intuitive

Your website should be easy to navigate and use. If people can’t find what they’re looking for quickly and easily, they will leave your website and never return. Not to mention, it will also result in a terrible bounce rate and conversions will certainly be affected. Make sure your website has a clear structure with a menu that is easy to use, and that your content is well-organised.

You’re not Making an Effort to Promote your Website

Even the best-designed website won’t get any traffic if people don’t know about them. Make sure you’re promoting your website through social media, email marketing, and other channels. You should also consider developing a digital PR plan to build valuable backlinks to your website, and investing in paid advertising options like Google AdWords or Facebook Ads to help drive traffic to your website.

Your Website has no Real USP

If your website is just like every other website in your niche, people have no reason to visit your website over another. Make sure your website is unique and offers something other websites don’t. At some point during your business development, you will have landed on a USP (unique selling point) – now is the time to show it off. This could be a unique design, exclusive content, an innovative product or service, or a different approach to the topic. Whatever the case, try to make it as apparent as possible.

Your Website isn’t Trustworthy

If people don’t trust your website, then they won’t visit it – and they certainly won’t recommend it or share it with their friends or family. Make sure your website looks professional, has secure payment options if necessary, and that your content is accurate and up-to-date. You can also add social proof and trust signals to your website, such as customer reviews or social media shares, to help build trust with your audience.

Ultimately, there are a large number of reasons why your website may not be getting any traffic. By keeping the above points in mind and making efforts to resolve them, you can seriously improve your odds of attracting visitors to your website. With patience and persistence, you can build a successful virtual storefront that will help your business thrive for years to come.