The core principles of field marketing have not changed since the Covid-19 pandemic, but it has seen a significant transformation in one area: it is now virtual. This means that every good marketer needs to be flexible and understand the many wonderful prospects for customer interaction with virtual field marketing.
Your whole brand strategy can benefit greatly from virtual field marketing, but you’ll need to adjust your plans in order to make that happen. Let’s look at a few pointers to aid you in creating your next virtual field marketing plan.
1. Host Virtual Events
Back in 2020, virtual events arrived to save the day. Conferences typically draw hundreds or even thousands of people, but during the pandemic, when everyone in field marketing had to switch to virtual events, virtual engagement methods were one way to keep cultivating relationships and brand awareness.
A wonderful illustration of a virtual event is a webinar. In a webinar, you can specify how you want attendees to participate. With this format, a specific target audience can be effectively reached. A webinar encourages audience participation and welcomes it. Your visitors can ask questions and you may also invite other industry leaders, conduct a roundtable, or allow customer testimonials.
2. Use Micro-Influencers to Promote your Products
As you might have already realized, social media can be a very useful marketing tool. By collaborating with influencers, you can get access to their audience and potentially generate leads and increase your sales.
Micro-influencers can be just as powerful as big-name influencers if you can’t afford to pay one. Micro-influencer marketing is influencer marketing on a smaller scale and involves brands collaborating with individuals who have from 1,000 to 10,000 social media followers. They often enjoy high levels of audience engagement and are well-known in their specific field of expertise. By pursuing micro-influencers, you can increase your brand presence in specialized markets without breaking the bank.
3. Leverage Social Proof
Social proof still has a major influence on consumer purchasing decisions in both B2B and B2C. By encouraging customers to write posts about their interactions with your brand on social media, you can take advantage of this trend.
Positive testimonials and reviews can help you increase visibility, increase trust, and generate leads. They not only humanize your brand but also give your prospects confidence in their choice.
4. Use Live Video
Live video broadcasts are a digital marketing tactic that can be easily incorporated into your virtual field marketing strategy. According to statistics, 80% of consumers prefer watching a live video to reading a blog and 85% of consumers want to see more videos from brands.
This exciting format allows you to display your products while feeding your audience’s FOMO. You can also use live videos to answer questions from viewers or interview leaders in your industry.
5. Send Gifts to Prospects and Customers
You don’t have to meet your prospects in person in order to persuade them to take action. Sending a branded gift is one method to achieve this. Incorporating a gifting approach into your field marketing campaign will help make a positive impression on clients and prospects.
Your logo will serve as a reminder of your brand, and gift-giving is a gesture of kindness that will make them feel obligated to return the favor. Corporate giving can also be used to re-engage current clients who might be in the market for a good or service.
6. Create an Online Community
These days, conversations play a significant role in marketing strategies. That’s why it is very important to create an environment online where individuals with similar interests can come together and discuss subjects of interest.
A branded online community, in the opinion of 85% of marketers and community builders, is one of the best ways to enhance the user experience and boost trust. This not only gives you a chance to draw in potential leads but also enables you to participate in the discussion, helping you to establish yourself as a thought leader that others look to for guidance.
Virtual field marketing can be challenging for some brands in the post-pandemic era, but you can get beyond these problems if you use the appropriate methods and techniques like the ones listed in this article. The objective is to construct a plan so that marketing, sales, and customer service are all on the same page.
Hi! This is Ifama. I am a student and giving my services in SEO. I have a lot of experience in digital marketing. Travelling is my hobby and I love visiting different hilly areas and doing adventures.
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