If you want them to remember you, you need a logo. It’s just that simple. Golden arches, an apple with a bite out of it, a yellow rectangle, four colored squares, a connected red and orange circle – chances are you recognize at least one or two of these designs without seeing them. That’s the power of a logo.
It’s not hard to comprehend why a brand needs a logo, but finding a memorable one is a challenge. Of course, you could pay a designer to make one if you have the budget for it. There are other ways, though. Logo design tools have been around almost as long as the internet, but some work better than others. Consider six logo design tools that will fit every budget and sized business.
Tailor Brands is an AI-powered logo maker that can help businesses not just create their logo design but use it, as well. The company assists brands in using their new logo on high-quality brand assets such as business cards, merchandise, and digital banners.
You start the process by answering questions about your business, such as industry and purpose. Choose a type of logo – initial based, icon or text based, and the AI logo maker does the rest, providing you with a lot of logo designs that you can further customize yourself if you wish. Once you have the logo you want, you download it in a variety of formats, such as SVG or PNG files.
Tailor Brands offer more than just logos, though. They can help companies set up a website, for example, and purchase a domain name. You can even set up an LLC through Tailor Brands.
Customer reviews for Tailor Brands are mixed, but the company has four out of five possible stars on Trustpilot.
Tailor Brands is a subscription-based service. The plans run from Basic to Premium and cost less if you buy a year or more at a time. If you pay monthly, it will cost you:
- Basic – $9.99
- Standard – $19.99
- Premium – $49.99, just under $10 for the basic plan
You save as much as 75 percent by paying for the full year. All plan levels include a high-quality logo and a three-page website. The more you pay, the more you get. For example, you also get social media tools at the premium level.
There is no free option on Tailor Brands, so if you go through their design process, you won’t get the result until you pay. Nevertheless, it is easy to use, and you get a unique logo instead of a pre-made template. The support system is a bit weak, though. There is no one to call if you have trouble. Instead, you have to fill out a form or send an email.
Logo Genie is a template based logo design program. With it, you can create a customized logo easily. But, unlike Tailor Brands, you make a one-time payment for your design. You make the logo, download the image file, and then the rest is up to you. You don’t even need to create an account.
They get mixed reviews on Trustpilot but have a respectable rating of four stars. Their Better Business Bureau rating is not good, though. They are not accredited, and the BBB issues a warning about them for not addressing some complaints.
Logos are all they do. You pay based on the file format you want for the logo, so if you are on a low budget, this could be an option for you.
Their Standard Logo Pack is $24.90, and you get almost every format you need for digital and print use. If you decide to buy the individual files, you pay anywhere from $5 to $12. The kicker is if you want exclusive rights to your logo, you have to pay a one-time fee of $120. That means your logo might also be someone else’s unless you pay more.
DesignEvo markets free logos, but what you get free is very general. They give you a few templates to choose from, and you add your business name to the one you like the best. If you want something more customized, you will pay for it.
Unlike some of the other design tools, DesignEvo does not use AI. It’s all templates. You have better choices in the paid version of the program and more customization options. The process is not complicated, but also not very intuitive. You handpick everything and then combine it to get the design you want.
DesignEvo has 4.7 stars on Trustpilot and generally good reviews.
They offer three pricing plans:
- Free – No Cost and limited resolution graphic
- Basic – $24.99 and you get more options at their price and a better quality image but no vector files
- Plus – $49.99 and you get everything that you get with the Basic plan and a vector and font files. You also own the copyright at this pricing level.
For companies that want something basic and free, this program will do that for you. You will need to work a little harder to get the logo you want, though.
Ucraft is a drag-and-drop website builder that also offers logo design. The logo maker is free to use, but again, you get more if you pay.
Ucraft also works with templates, as opposed to being AI-driven. That means it is a little less intuitive but not difficult to use. Trustpilot gives the company 4.7 stars, and they have good reviews.
You get limited options with the free website and logo design plans. Still, if free is what you want, then Ucraft is not a bad choice.
Their paid plans are subscription-based and include a website. You can get the free logo without signing up for a subscription. It is not as easy to use as other programs, though, and may take some time to master.
If you choose to get a website from Ucraft, you will pay anywhere from $10 to $69 a month, depending on your needs.
DesignMantic is a graphic design service that also offers a logo maker. The logo maker uses templates to help you find the right design for your needs. You pick what you like, provide them with the company info, and then make basic design choices like colors and fonts. They have limited options for a free logo, and it won’t be a personalized logo. Other brands can use the same design. They will design a custom logo for you if you pay a one-time fee of $47.
DesignMantic has a 4.3-star rating on Trustpilot and mixed reviews. People seem to either love it or hate it.
The logo maker is pretty intuitive and easy to use. You may need a little time to figure it out, but designing your logo will go quickly once you do, and the option to customize for a relatively small fee is a great option to consider.
Squarespace offers a completely free logo maker that is simple to use. You have limited download options, though. However, it is still free, and you can download your logo as a PNG file.
Like the other free logo makers, you will choose from a template for icons and other design elements, which means you will likely see those same things elsewhere. The editor is easy to use but takes a minute to figure out. However, once you get it, the process goes quickly.
Finding a suitable logo for your business, big or small, doesn’t have to cost a lot if you are not picky about what you get. Free logos are out there if you want them, but it may come with the disadvantage of getting a generic logo for your brand. When exploring the above tools, consider the future work you’d like to invest in making your brand recognizable and look for the correct balance between budget and the outcome.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.