Marketing has always been a dynamic field, but it’s never been as versatile as it is today. Gone are the days when advertisements in magazines and TV shows were all you needed to market your company. Now, the rise of social media has led to the emergence of influencers – social media stars who hold significant sway over your target audience. If you want to succeed in the current market, it’s essential to understand how influencer marketing can boost your business. Here are five of the most powerful ways:
1. Engage Your Existing Audience
Do you want to forge a deeper connection with your existing demographic? Billions of people log onto social media platforms every day, so you should meet them where they’re at. You can maximize your digital reach online by getting prominent influencers to use promotional products online for your business. This provides a new avenue for your existing customer base to engage with your brand. Leveraging influencer marketing is a surefire way to flesh out your content strategy and ensure your audience feels a personal connection to your brand.
2. Grow Your Following
Of course, you’re planning on targeting more than just your existing customers. If you’re hoping to expand your business to younger or trendier demographics, you can’t afford to neglect influencers. Social media platforms like Instagram, YouTube, and TikTok have grown increasingly popular among younger audiences who are more likely to stay tuned into the latest trends and popular products. Studies show that about half of all Gen Z shoppers have purchased a product based on their favorite influencer’s recommendations. Don’t miss out on this opportunity to engage with a critical, developing audience.
3. Build Trust and Authority
Just as celebrity endorsements can cement a brand’s legitimacy, influencer marketing can play an essential role in how customers view your product. While your brand might have seemed niche previously, promotion by the right social media authority can lend your brand a significant improvement in credibility and authority. An influencer can show that your product isn’t just another item on the market, but a legit game-changer.
4. Generate Brand New Leads
Lead generation has always been important in marketing, but it’s become more critical than ever, thanks to the advent of digital advertising. It’s vital for you to know your customers’ shopping habits and understand where they are.
Influencer marketing plays an essential role in generating meaningful, profitable leads on the social media platforms of your choice. Many platforms like Twitter and Facebook allow you to gather user data directly, so if you can monitor which users view promotional posts from influencers, you can gather useful leads that can grow your business.
5. Don’t Just Follow Trends – Set Them
Influencers are at the forefront of the latest fashion, tech, and pop culture trends. An offhand comment from a popular YouTuber or a fashion choice by an Instagram model can spark retail frenzies and cultural crazes. Don’t allow yourself to be left out of these hot topics. Instead, take control of them by getting influencers to turn your brand, product, or service into a trend all of its own.
Even if your product doesn’t immediately become the top trending term on Twitter, associating your brand with trendsetting personalities on social media can have notable benefits for your company’s popularity among social media-minded audiences.
Marketing is much like social media itself in the way it changes every day. Don’t get left behind. Instead, use influencer marketing to ensure that your business is always leading the conversation online.