When it comes to customer service, we all know how to impress our customers when we are face-to-face. However, in the age of COVID-19 and technology, how can we impress people without physical interaction?
Here are 5 ways you can impress potential customers before you have even met them.
Offer efficient online customer service
Before visiting you in person, potential customers might read through online reviews or try to ask questions themselves through your online customer services. With this in mind, it will impress potential clients if you can offer quick and efficient online customer service.
You should keep in mind that unified communications are fantastic for enhancing your communications services. Unified communications bring communication tools together into a single app. This benefits employee as it allows for greater operational flexibility, boosting customer satisfaction rates in turn.
Take advantage of your reviews
Speaking of online reviews, it can be upsetting when you get bad ones, but this doesn’t have to be the case. While positive reviews can naturally impress potential customers, you can still use negative ones to your advantage.
Instead of getting downtrodden about bad feedback, turn it into constructive criticism, allowing you to implement changes which improve satisfaction for later customers.
Offer a free trial
A free trial is a great way to tempt potential customers to try out the product or service you offer. Free trials will grab people’s attention and allow you to collect that all-important feedback mentioned above.
The length of the free trial is down to your professional opinion and best judgement, as it can range vastly even within a single industry. For example, the longest free trial for paid music streaming services is four months, whereas the industry average is only one month.
Show your dedication to your customers
Having a base of dedicated and loyal customers is a great way to impress potential customers before you have even met them. How do you do that? You show that you are dedicated and loyal to them, too. After all, the trust has to go both ways.
Send your current clients and customers loyalty gestures, such as a gift for every so-many purchases, or even a birthday or Christmas card once a year.
Be active on social media
Your presence on social media can make or break how you are perceived by potential clients. The best example of this in the modern era has to be Aldi’s Twitter game during their caterpillar cake legal battle against M&S.
The hilarity of said Tweets has made many people empathise with Aldi and take their side in the battle of the caterpillar cakes. On the other hand, M&S have struggled to retaliate on social media, which has caused their reputation to take a hit.
Overall, the best way to impress potential customers before you meet them is to treat your current customers right! Offering efficient online customer service, being active on social media, showing that you are open to taking on criticism, and actually making changes will garner you a fantastic reputation.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.