Marketing is the heart of the business. No matter what you deal with, you need to bring about brand awareness so that your business can thrive. With e-commerce being the dominant sales platform, you need to make sure that you focus your marketing efforts on more digital media. Marketing teams with a documented strategy will likely be 300% more successful. Also, 34% of marketing agencies create their own graphics.
These statistics are compelling enough to want you to hire a digital marketing agency in Sydney for your promotions. The Believeadvertising agency is one such company that can design a successful marketing campaign.
In this article, there are five top services you can find with a marketing agency.
Strategy is the first step your marketing agency should take. They need to plan a campaign specific to your business requirements. To do that, they have first to understand your business, the target segment, and your budget. They will draft a plan that targets your particular customer base based on these.
The strategy will include a one-time launch plan and a consistent marketing effort that lasts up to a year. The project may also need to modify based on the market dynamics.
Digital marketing is your go-to in the present scenario. Because COVID-19 pandemic, online sales grew by 23.3% in April 2020 alone. With customers switching to e-shopping, your brand’s digital branding is highly important. A reputed marketing agency will ensure that they make your digital presence felt.
Original Content Creation
A one-time hit will not sustain in this dynamic business environment. You need to deliver content regularly to ensure that users are engaged with your brand. Your content should cover all digital platforms. Therefore, it should contain blogs, e-books, social media posts, videos, images and webinars. A marketing agency will help create fresh content that aligns with your business goals.
You need to post on social media at least once a day and send promotional emails at least thrice a week. Marketing agencies assist in publishing content on various platforms based on the initial strategy. They also offer real-time social media monitoring to avoid clashes between scheduled posts and topical events. When you post regularly, it also helps you rank better on search engines.
One of the essential services that a marketing agency can provide is an in-depth analysis of your engagement, CTR, conversions and traffic. These statistics are what allow them to check the effectiveness of their plan.
If they find that the strategy is not as effective as it should be, they can tweak it to meet the campaign goals. They act as a social listening tool that helps identify trending hashtags, the latest topics and hot discussion subjects. A marketing expert will ensure that they analyze the various statistics and adjust to their marketing strategy as they go.
Having an in-house marketing executive can limit your branding reach. Hiring a marketing agency can open up a lot of avenues for your branding efforts. These agencies bring expertise and the know-how that can help skyrocket your campaign with their industry expertise.
A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email