From the steel carvings and papyrus inscriptions of the ancient Egyptians to the development of printing in the 15th century, people have been marketing their wares for centuries.
While marketers of the past were concerned with reaching enough people, the main challenge facing today’s advertising gurus is knowing where to start and how to maximize their ROI.
With a wealth of options to choose from, and the ability to reach millions of people at the touch of a button, it can be a lot to handle.
If you worry about spending money on advertising and not getting it back or are looking for simple but effective ways to promote your business, you’ve come to the right place.
Advertising isn’t all billboards and TV ads. You can make an impact on the market without breaking the bank. Keep reading to find out how.
- Gift your Way to Greatness
Surely you’ve considered promotional corporate gifts as part of your marketing strategy. Merchandise with your logo or slogan on it can go a long way toward building brand recognition, ultimately leading to new customers.
If people can identify your brand among others, that gives you an advantage over the competition. Plus, merchandise goes where you can’t. When someone wears a cap with your name on it, uses a pen with your logo on it, and even when a key holder with your slogan is used, advertising is taking place.
No razzmatazz, no hassle, and no need to renew anything – what more could you ask for?
- Social Media
Almost half of the world’s population is on social media. With an abundance of platforms and the ability to single out your target market based on the wealth of data obtained by servers, you can attract new clients with ease.
As if that wasn’t enough, advertising on social media can cost you little to nothing, and you can do it at the speed of light, so what are you waiting for? Start creating those accounts now.
- Want to Prevail? Go for Email!
You can’t sit around hoping someone will stumble upon your business. You need to approach customers head-on.
Forget about signs and posters. Instead, go for an email list. It might seem a little old-fashioned, but it’s a time-tested method for reaching clients in a more intimate way.
Customize your emails to appeal to specific people and draw them in with tempting subject lines. It’s one of the easiest and most cost-effective ways to market your business online.
- The Three Ws
To have dominion, you need a domain, and what better way to achieve that than by getting a domain name?
You can find almost anything on the internet these days, so if people can’t find your business when they Google it, your credibility is likely to be questioned.
Everything needs to look professional and polished, navigation should be swift and easy, and the domain name should be simple and memorable.
- Search Engine Optimization
So you have a website, now what? SEO will make sure that it’s visible to customers on Google. The magic is in the keywords that you use. The keywords clients type in when looking for what you have are the words you need to be using. Come up with fresh content that includes these words and you’ll improve your ranking in the search results and increase the traffic coming on your website.
Marketing your business doesn’t have to be an expensive or time-consuming affair. Follow the tips above, and start raking in a healthy ROI from fuss-free advertising initiatives.