5 Low Budget Marketing Ideas for Your Business

Every business starts off with good intentions for marketing but perhaps not the budget to see those things come to fruition. Whether you are a start-up company looking for booklet printing online to showcase your products and services, or a growing company seeking different ways to market your brand alongside online marketing, the traditional print marketing approach still has an important place in the modern business.

Here, we take a look at 5 of the best low budget marketing ideas that could help propel your business to the next level, keep an innovative edge that entices new customers, and keeps your costs low when compared with some of the big budget marketing techniques of today.

Print a Booklet

One of the best ways to improve your marketing with low budget ideas is to look to print a booklet using a professional printing service. There are some incredible benefits to printing booklets to market your business. They are easy to print and relatively easy to distribute in the way you see fit. In some cases, printed booklets can be left in strategic locations for potential customers to view, and they can be mailed to clients, and help to build trust with your brand.

The beauty of online booklet printing is that your business can be creative in how it showcases specific services and products in a cost-effective way. You can personalise your business and brand, including longer form content than you can in online marketing techniques. This helps to establish your business as an authority in the field. Printed booklets look and feel great, giving the reader something tangible they can hold in their hands and have to look back on. Booklets are a fantastic way to ensure your brand is never far from the thought of someone who has one.

Business Cards

Business cards don’t necessarily have to be a thing of the past. Because you know that most people don’t look at business cards for long or keep them lying around for long like they might have once in the past, you can use this to your advantage. Looking at business cards in a more creative way can bolster your print marketing techniques and wow the person you’re handing your business card to. Be innovative with how you create your business card, leaving behind the boring template business cards of the past.

You could include a QR code that links to a specific coupon code or more information about your business. It could also have a discount for that specific person – a unique treat and incentive. Be bold with the colour, the design, and the texture of the business card, and be completely different with how you approach things.

Social Media

Social media platforms have always offered a low-budget, effective way for new and growing businesses to market themselves online. Sign-up is free for most social media platforms, whether you are using Facebook, Twitter, Instagram, LinkedIn, or even Pinterest, to name just a few of the big hitters. Engage with users and build up an avid following over time. It is a slow burner to tackle social media on a free basis, but it can be hugely rewarding.

Be creative with posts, link to your website and blog posts, other sources, and direct sales channels without being too pushy. Social media channels build brands organically over time. Research competitors and other markets, using video, live feeds, and hashtags to connect with your audience on Instagram and TikTok, raising your brand profile with every post you create.

Coupons

One of the most effective, low-budget marketing ideas for your business is to attract new customers to your business through discounts and coupons. Everybody loves a coupon and a discount that they feel has been directed to them as a personal gift. A clever approach where you offer first-time buyers or even return customers a special discount through a coupon is a fantastic way to build rapport and retain customers over time.

Direct Marketing

Direct marketing still works. There is still a benefit to posting directly to existing and potential customers. Make creative business leaflets, printed booklets and other marketing materials and you can get them through letterboxes and into the hands of the people that matter. On top of this, you might consider handing out flyers in the street or at industry conventions.

Finding a supplier of online booklet printing that you trust to deliver is a big step in improving your marketing campaigns as a business in any industry. You want to ensure that even if you are looking for low budget marketing ideas for your business, and you need a service for printing booklets, finding new business cards, or any other low budget marketing technique, the quality is still high.