When running an SEO campaign, it is important to make sure you are doing everything you can to make it profitable. But with so many elements to consider, this can seem like an impossible task. In this article, we will be providing you with 5 important SEO trends you need to be aware of in 2021 to ensure your campaign is a success.
The Use Of Voice Search
Many SEO specialists have been saying that voice search will be the future of how people search, the implementation of content and keywords to cater around conversational speech has continued to expand. As a result of this, Google has generated featured snippets and other information that Google Home devices and other voice-activated computers can also use. This is only set to increase as more and more people begin to regularly use voice search.
Video SEO Optimisation
Alongside the use of voice search and optimising for this, it is important to make sure that you are making the most out of video optimisation. With many people using YouTube and other video platforms to see tutorials and look for an answer to their questions, many are using SEO optimisation such as captions and keywords to ensure your video is not only beneficial for your customers but also linking to your website to ensure your Google rankings are improved. By using an agency such as absolute digital, there are several ways that you can go about achieving this in a few simple steps.
Understanding Mobile-First Indexing
Mobile-first indexing has been a huge part of Google and the way that they operate since its implementation in 2019. With Google ranking websites based on the mobile version of the site, you need to make sure your website is mobile optimised. With the use of an agency, you can begin to optimise your site to make it worth your while and improve your Google ranking position.
Search Intent Of The Audience Is Crucial
Alongside understanding mobile-first indexing, it is important to make sure that you are aware of the search intent for your audience. By making sure that you are aware of this search intent, you can then begin to tailor your SEO strategy with just a few simple steps, allowing you to get the most out of the process and make sure that you are writing and generating content that will work for you.
Understanding Changes In The Algorithm
The final element you need to consider is the ever-changing Google Algorithm. With many updates happening throughout the year, staying on top of this and ensuring you are aware of these updates will benefit you and the growth of your Google ranking positions as well as organic traffic and other core benefits of an SEO campaign.
With this in mind, there are several ways that you can continue to improve your Google ranking positions and ensure the longevity of your business both online and in your physical store.
A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s been in digital marketing since 2018. She loves reading books and spending time with her family.