Marketing strategies for improving your business can take many forms. But living in a digital age, where online marketing is hugely prominent, you could be forgiven for neglecting more traditional marketing methods, namely networking with clients in a social setting.
Whether you’re a sole trader, a small local business, or a major organization, the benefit to your brand that a trade show can offer should not be undermined. Industry events not only help you get an inside view of your market, but they can also help you find potential clients and competitors to your business.
1. Plan Ahead
Most major industry events will have a schedule published beforehand. Don’t just turn up, look at the program of events and identify any relevant items that your business can use to its advantage. If there is a particular seminar that you think would be useful to your company, make sure you have the resources for a member of your team to attend the event without leaving your stand short-staffed.
If you’re hosting your own corporate event, it pays to plan everything in detail. Have you considered your budget for what kind of event you wish to hold? Is the venue accessible for wheelchair users? Have you ordered enough food and drink? A poorly run event will reflect badly on your brand and might result in you losing clients and credibility.
Perhaps the most obvious benefit of any trade event is the opportunity to network with customers. If you’re manning a stand at a corporate showcase, consider encouraging passing customers to try out your products for free, or engaging them in conversation.
When it comes to gaining the trust of clients, face-to-face marketing should not be excluded. Offline marketing, such as face-to-face networking, can even be more effective than digital marketing in some instances, for example, if your target audience is of an older generation.
3. Get Advice
There’s nothing quite like an expert opinion if you’re looking to maximize your company’s profits, so it’s a good idea to consult a reputable, expert service. Whether it’s hosting your own business conference, or your company has a stand at a corporate extravaganza, it’s worth seeking out the best advice to give you that edge over your competitors.
If you’re located in the UK or own a global business, you can check out RX Global for best-in-class insight and data to help you make the most out of your event.
4. Use Tech
Just because an industry event consists of networking in the physical world, it doesn’t mean you should neglect your digital marketing. Hybrid events, which combine live and virtual events, are becoming more popular, particularly in the wake of the pandemic.
If you’re attending a trade show in person though, consider using the event to drive up your brand’s awareness on social media by posting live updates from the venue. Whether you post videos via Facebook Live or short Tweets of information, make sure you use hashtags and handles to get more reach.
Many large-scale industrial events also have their own apps, so it’s worth looking into that if your organization is attending a major showcase.
Attending trade showcases is certainly effective for networking, as well as assessing competition. Whether you’re attending a large-scale corporate program or hosting your own company exhibition, industry events can really benefit your business.
I am Tristan who loves to ride and spend time with my jenny (horse) and my love Mark. After completing my graduation, I have been working as an accountant in a private firm in Cologne.