Imagine these scenarios: company essentials = 5,000 comments per month, bills payment = 2,000 likes per month; employee salaries = 15,000 shares per month. How easy life would be if these are possible, but the bitter reality is that we can’t convert Instagram engagements to pay for our bills or any other bill.
However, it doesn’t mean your engagements are useless. Improving your Instagram marketing strategy and making it effective can convert these comments, shares, and likes into sales. Yet before diving further into details, it’s crucial to understand the power of selling on Instagram.
In case you don’t know, more than 50% of Instagram users follow different brands. Around 500 million active users visit at least one brand per day. The same goes for other social media platforms, but Instagram has better potential than them.
Instagram is more than just a tool you can use to catch up with your family and friends. Most of its one billion users use it to communicate with their favorite brands, research new items, and purchase influencer-approved products.
Now that you understand how effective Instagram generates sales, it’s time to look at some of the most effective tactics that convert engagements into sales.
Use Instagram Automation Tools
Responding as quickly as possible to customer queries may seem impossible sometimes, especially when you’re out of business hours. Fortunately, some tools can automate repetitive processes, such as real-time responses to customers’ comments and messages.
You can provide relevant answers to your customers with these tools, even if you’re not around. Likewise, don’t forget to include destination links in your automated response that will redirect your customers to your site once they click it.
In addition, automation tools will help you become more efficient to stay on top of the growing and intense competition in the market. However, not all tools available in the market are the same. Therefore, it’s critical to choose only the best Instagram automation tool to help meet your needs.
Optimize Your Bio
Customers will visit your page if they want to know more about your brand. With this, the first thing they’ll see is your bio. Instagram bio is similar to your calling card; it’s brief and includes everything prospects should know firsthand.
A successful bio converts engagements into customers and generates potential prospects. However, it’s not easy to construct an effective bio that drives conversions and sales. In that case, you might want to look at the tips and tricks below for creating the best Instagram bio:
Use It To Target Ideal Users
Write a bio that discusses what your ideal audience would want to hear. It will help them understand your business more. Should they find your bio meets their interests, they’ll unhesitatingly click that ‘follow’ button.
Add Call-To-Action Statements For Your Link
When writing a call-to-action statement in your bio, let your audience know what’s inside the link in your bio. Here’s an example: “Check out our tips, guides, and tools below.” Moreover, don’t be afraid to use some icons and emojis to highlight your link and add a touch of personality to it.
Add Your Contact Details
Don’t forget to include your contact details in your bio to allow prospects to reach out to you in the manner you prefer. You may add your email address, website link, local phone numbers, etc. Here’s an example you can use: “PLEASE EMAIL ONLY, NO DMs: firstname.lastname@example.org.”
Set Up Your Instagram Shopping
If you have an E-commerce platform, you can use Instagram shopping to boost your engagements and increase your conversions. It will allow you to upload your entire product selection directly on Instagram. This feature lets viewers browse your products and make purchases without leaving the social media platform.
If you’re not satisfied, how about this: around 140 million users visit Instagram shopping every month. Therefore, you’ll miss out on the opportunities to increase your sales if you’re not using it. Indeed, it can help you boost your page traffic up to 2,000%.
Here are the simple steps to set up your Instagram shopping:
- Link your Instagram business account to your Facebook page.
- Then integrate your E-commerce website account and create a product catalog using Commerce Manager.
- Connect your product catalog to your Instagram business account and wait for the approval.
- Once approved, you may start tagging your products from the catalog every time you post new content, reels, or stories related to your products.
When people see your posts, they’ll see a shopping bag icon below. Once they tap it, tags will show up, and they can tap them again to see other details, such as prices and product names.
If you’re serious about converting your engagement into sales, you need to avoid repeating the same strategies. Instead, look for new tools and features that may generate better yields. One of the best examples of this would be Instagram’s Reels.
Reels work the same way as Instagram Stories. Both will let you add stickers, emojis, music, overlays, and other elements. However, Reels aren’t gone after 24 hours, unlike Stories. They remain on your profile permanently so that new followers may see them anytime.
On top of that, Reels have a 2,200-character limit for captions, giving you a lot of opportunities to produce educational content that encourages every viewer to engage.
Some tips and ideas to use Reels effectively are as follows:
- Show the reality of your business through behind-the-scenes footage, even if some may look bad. You may also show expectations vs. reality to garner more attention.
- Tell the story of your business and introduce yourself and your brand to everyone, especially to your new followers.
- Post educational content, such as tips, guides, etc. Make it as comprehensive as possible to keep your audience engaged.
- Release a sneak peek or teaser trailer of products you’ll be launching soon.
These ideas can help up your engagement and possibly convert them to sales. Try and test each of these ideas and see what will benefit you the most.
Instagram is a powerful social media platform that can take your business to the next level. One of the purposes of using it for business is to improve brand awareness through engagements.
However, gaining engagement alone is not enough to boost your sales. Instead, mix the appropriate techniques and strategies presented here to convert these engagements into sales and transform your Instagram into a profit-making platform for your company.
I am Tristan who loves to ride and spend time with my jenny (horse) and my love Mark. After completing my graduation, I have been working as an accountant in a private firm in Cologne.