Getting to know your business’ audience is the groundwork of your marketing efforts. It’s the beginning of multiple marketing strategies as it helps build the momentum of forging a lasting relationship with your end users.
Capturing your audience’s attention is all about connecting with them to get them even more interested in what your business has to offer. That’s why, in branding and marketing, every effort counts. Given the levels of competition in the business industries these days, a lot is at stake, so grabbing your audience’s attention should be at the forefront.
Fortunately, marketing strategies have also leveled significantly since the coming of more modern technology. Below are some ideas your business can explore.
Hold Corporate Events
Corporate events are held for a good reason. They’re effective in drawing crowds and attention from the audience you want to please. Corporate events may sound tedious, but it isn’t limited to seminars and forums. Corporate events can be anything from exhibits, fairs, festivals, booths, or whatever it is that fits well within your business’ niche. You can also have new and exciting perks every time, like live screen printing, food stalls, virtual reality simulations, or opportunities to try your products.
Holding corporate events is a significant endeavor for marketing. And since these events aren’t something any business can do every so often, you can go all-out when you organize one. A successful corporate event takes a high level of planning. But, when done thoroughly, it’ll prove worth it when you can draw leads and potential new clients.
Make Use of the Emotional Impact
Emotion is a powerful force. It has the power to tug into the heartstrings of your audience, sinking well not just in their hearts but also in their minds. It’s easier to remember certain things when emotions are associated with them.
This applies to marketing as well. For instance, many advertisements that are well-scripted to create feelings of love and happiness are getting more attention from consumers, which is very beneficial for any business.
If you haven’t tried it yet, this is another one your marketing and branding team should look into. Emotions can affect your audience’s decisions, motivating them to act. For businesses, this ‘action’ means finally purchasing your products and services.
Because your audience is now highly interested in your ads, thanks to its emotional factor, they’ll also be more likely to share your content or spread the word about your brand. By doing so, you will not just capture their attention, but you will also drive new traffic to your business and widen your market.
Build your Reputation
While this third strategy isn’t entirely new to any business, it’s still worth reinforcing because of its effectiveness. There’s nothing like a strong business reputation that captures an audience’s attention that assures them they’ll make a good choice if they support your brand.
Given the stiff competition in almost all industries today, branding boils down to trustworthiness. You’d want to be known as that brand that has risen to become a household name because of loyal customers. This wouldn’t have been possible if your reputation had been sketchy or questionable from the get-go.
Building your reputation, however, can mean many different things, depending on the kind of business you are in. There’s no cookie-cutter approach to this, so go back to the core of what you offer.
For example, restaurants’ reputation increases when they gain good reviews on sites like Yelp. On the other hand, hotels and resorts have to penetrate travel websites like Booking, Expedia, and Agoda, to name a few. By collecting honest and positive feedback from customers, you’ll be able to attract new audiences.
Make Use of Colors
Be consistent about using colors when it comes to your brand’s logos, images, videos, and graphics. It’s easier to associate specific colors with your brand when used consistently throughout your marketing paraphernalia and even on facets like your packaging.
Take Nike as an example. While they may have used black, gray, and white for some of their boxes, there’s no denying how an orange box with a ‘check’ insignia is immediately related to their brand. There’s yellow and red for Mcdonald’s. And White, for Apple.
It may have taken them years to get to where they are now, but without a doubt, one of the branding strategies that worked for them was the consistent use of colors. This isn’t hard, even for small businesses to start with.
Suppose you’re in the business of selling beauty products marketed to young high school girls. Pastel colors will be well-received. There are also bright, crayon-like colors for brands that sell educational toys for toddlers. Or, you can opt for darker colors if you’re in the business of tech-related products.
Those are only a few examples, but it paints the picture of how and why using colors is a tried-and-tested branding strategy.
The Bottom Line
Today’s modern world has individuals living fast-paced lives. But, with the ease technology brings, people’s attention span seems to be getting shorter. This means that marketing has triple the pressure to ensure each branding strategy captures the audience’s attention. The window to deliver value to your audience is short, but the opportunities are numerous. If you’re keen on improving your business’ branding strategies, the ones on the list above are worth trying.
Hi! This is Ifama. I am a student and giving my services in SEO. I have a lot of experience in digital marketing. Travelling is my hobby and I love visiting different hilly areas and doing adventures.