When it comes to search engine optimisation, you’ll be hard-pressed to find a campaign that doesn’t incorporate link-building into its overall strategy, and it isn’t hard to see why. As its name suggests, the technique involves the generation of inbound links from external sources to the website with the objective of improving its ranking in the search engine results pages or SERPs and elevating both its visibility and credibility as a result.
However, it is by no means easy to build links. Not only does it require a fair amount of work, but also some care in ensuring that the approach remains ethical. After all, the use of spam tactics and other black hat methods in an attempt to quickly advance in SEO will only end up in penalties that will create setbacks. In an effort to help those interested in creating an organic, valuable, and relevant foundation of links to improve the experience of users, here are some proven link-building tips to keep in mind.
1. Contact those that you mention or link to in your content
When it comes to the creation of content, you’ll likely link or mention others in your pieces. It is a good way to reinforce what you decide to write about, after all. And one simple yet highly effective technique is to get in touch with those you have chosen and notify them about linking to their web pages. Of course, make sure that you ask them if they can do the same. This will not only open a dialogue, but it can potentially lead to mutually beneficial relationships in exchanging links as long as you’re not overbearing or pushy.
2. Look for bloggers
Another way to build the desired links is to find and reach out to bloggers whose content matches your brand. There are several tools that you can use but even a quick search with your search engine of choice can get you a decent list of potential blog websites. There are also services that you can hire such as blogger outreach from Ocere to help you find the bloggers that you need to promote exposure and awareness of your business and its offerings, and should be considered because of its efficacy in creating online visibility.
3. Leverage influencers
These days, many businesses are leveraging influencers to step up their digital marketing efforts, and for a good reason: they can boost brand awareness. Whether it is a sponsorship, product trial, or even a mere shoutout, they’re an authoritative voice that can attract prospective consumers and keep existing clients engaged. So don’t underestimate their influence on the market. They can be a surprisingly effective marketing tool.
Link-building is undeniably an essential SEO strategy in any marketing campaign. However, it is crucial to understand that it takes as much time as it does effort to achieve the desired results. When you get right down to it, you can’t cut corners if you want to generate organic, high-quality links and improve your position in search results. But with the tips laid out in this article, you’ll be able to get started on the endeavour.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.