Customers are the most important asset of business because without the clients the business is not going to have sales and profits. A business needs clientele to survive and to make sure that they can get the attention of potential clients you can use client relationship management. The CRM is excellent for attracting customers and also retaining them. No matter what type of business you have or what industry you belong to you need to have a proper plan to identify the target customers and get their attention.
The success of the company is determined by the relationship you can cultivate with the customers. Earning customer loyalty is not an easy task as people are not too keen on just spending their money on anything. A company needs to gather information about the customers so that it can understand clients in a better way and provide a satisfactory shopping experience. The customer data is extremely valuable and CRMs make sure that you can collect the data and also update it from time to time.
BY using the right CRM the business dies not has to worry about the lack of useful customer data. It allows them to provide memorable and high-quality customer service. It is important that you choose the right CRM for the business. If you are an entrepreneur by qualities but small businessman by investment; then you will need to find the best CRM systems for small business.
Startups need to get a CRM that is cost-effective and has features that allow you to expand the business.
Some of the best CRMs for Startups
It is an excellent CRM for a startup because it is affordable and has great features to offer. Zoho has multiple communication channels that include chat, social, phone and email. It also comes with tools such as email insights, lead scoring and sales IQ and they are all excellent at providing data that allows the sales reps to get a better insight and have more intelligent and productive conversations with the customers. Zoho is the perfect CRM for a startup that is looking for a CRM that has a bit of everything to offer and can help in the growth of the business.
It has great features to offer without costing you too much money. It also offers a free plan. The free plan includes contact management, social integration with Facebook and Twitter and three users. You can use the free plan to check if it is best suited for your business or not. If you think that it is the best option for you then you can get the standard or professional plan and you will get a lot of great features.
Zoho has great features to offer and it has plenty of email marketing functionality to offer but you have to pay extra to send a large number of emails which means that it can get pretty expensive.
By investing in Agile CRM the startup will get a capable contact management system along with a great built-in automation platform. The automation platform uses customized triggers that help in engaging potential clients through social media platforms, email, and text. The startups have a limited budget and agile CRM allows them to market the business without surpassing their marketing budget.
Agile CRM has a free plan that is just limited to ten users. If you are satisfied with the features after a free plan you can upgrade the plan and invest in starter or regular and you will be able to take full advantage of the features.
One major drawback of the plan is that it does not allow the startup to track the visitors of the website. Tracking visitors can be highly useful in marketing. There is no feature of built-in live chat in Agile CRM as well.
HubSpot CRM is another excellent CRM choice for a startup because it is free and it does not have any time limit. It also comes with deal management, contact, unlimited users and about one million contact records. It also features support ticketing, chatbots, and built-in live chat. These features allow it to capture great sales opportunities and also help with service requests.
There are three main features of HubSpot CRM
Contact management: To add a contact you will just need the first and last name and an email address. Once the contact is added it will become a part of the company’s data and you will get all the information you need about the person like address, LinkedIn, etc. You can use the data to contact the person and try to convince then to invest in your business. It is an affordable lead generation tool that helps grow the clientele.
Email integration: It allows the business to easily integrate with Outlook, G Suite and Gmail. It can automatically sync the contact records by taking the contacts from the emails you send. It also uses Google Calendar sync to customize or schedule meetings and provide a link in the email signature. It also makes it easier for the sales reps to add previous documents while writing an email for items like case studies, templates, etc.
Lead capture: The CRM allows you to add several lead capture options to the website like lead flows and website forms. These options make sure that the startup can get the leads it needs and it does not need to spend extra money to hire a third party for capturing leads.
One drawback of the HubSpot CRM is that the upgrades are pretty costly so if you want to use a paid plan instead of the free one then you will have to be ready for the cost.
A startup can suffer a lot because of miscalculated data and with the help of CRM that is no longer going to be a possibility. The CRM systems can store the information and have an excellent analysis of the data that you can use to grow the business.