Worried about the low engagement on your social media pages? Then, it’s time to explore the magic of videos. As per the survey results by Animoto, 93% of businesses successfully acquired a new customer after posting a video on social media. In the post-pandemic world, videos are a raging trend. In this scenario, let’s delve deep into the 3 key benefits of using videos on social media. We will also explain how you can come up with a fantastic video using a video editor tool.
3 Top Benefits of Using Video on Social Media
1. Video influences customers to purchase – Are you aware that attention spans are getting shorter?. Unlike earlier times, consumers just don’t have the patience to read piles of textual data. That’s where a short, attention-grabbing video comes into the picture. It’s pretty simple. Visuals are processed 60,000 times faster by the brain when compared to text. ( Sources: Sources: 3M Corporation and Zabisco)
There’s one more strong reason for you to come up with a video. Post the outbreak of Covid-19, most of the purchases have shifted online. As lockdowns are becoming quite common, consumers are increasingly using social media. The data released by Meta shows that in Italy, the number of Facebook and Instagram views doubled just in a week when the Covid-19 outbreak happened. However, the problem is that there are millions of videos out there on social media. Unless you come up with a fantastic video, yours will get lost in the ocean.
The challenge is to come up with a video that conveys your marketing concept in a very short span of time. Thus, create a video that stands out from the rest of your competitors. Try to develop one that is informative. It should be engaging as well. Make sure that your video is short and throws light into your products and services. A video that is too long is not going to attract views. Do you feel that creating a video is a cumbersome task? Not anymore. With a video maker application, it’s pretty simple. Now, just choose one from a wide range of pre-made templates. In no time, perform your edits using the video editor. Also, include an audio clip in the background of your video. Last but not least, add your brand logo and colors to make the video more appealing. Let your prospective customers find it irresistible to make a purchase.
2. Video aids in building a strong connection with your audience – The purpose of creating a video is just not selling. Surprised? Yeah, more than selling, it’s all about building an emotional connection with your audience. Just take the case of a customer who views an engaging video on your social media platform. He may feel quite impressed by your brand video. In turn, he shares the video on his social media accounts. Naturally, the people in his connection list will also watch your brand promo.
In short, a video that goes viral can do wonders for your brand. It can help catapult the views from hundreds to millions in just a couple of hours. An appealing video helps boost customer loyalty toward your brand. In addition to buying your products, customers will also recommend your products and services to their friends and relatives.
When a friend or relative recommends a brand, there’s more credibility attached to it. It’s quite natural to feel that he/she is just one among them. No wonder, the survey results conducted by Nielsen revealed that 92% of the consumers across the world opined that they place more importance on earned media such as word-of-mouth or recommendations by friends and family members over all other types of advertising. Thus, the key lies in building an emotional connection with your audience.
3. Video is cost-effective – Now you have a fair idea about the benefits of creating a video with a video maker and video editor application. The next question that naturally comes to your mind is the cost. To start with, it’s a wrong notion that creating a video for your social media platforms will cost you a bomb. It is very much possible to shoot a video within a small budget that fits your pocket. Hire a professional who has expertise in video creation. He/ she can bring in several techniques to make your video more engaging.
The next step is to plan your shoot strategically. Just by shooting on a single day, you can create numerous short videos. There are various utilities for short videos on social media platforms. The different forms of video marketing include vlogs, tutorial videos, video interviews, presentation videos, product demos, video reviews, testimonials, etc. Videos can also be used on your website’s landing pages, email marketing campaigns, and paid ads.
As it involves investing money, you would be quite concerned about the Return on Investment (ROI). No worries. The survey results conducted by Animoto show that 88% of marketers are satisfied with the ROI fetched by their video marketing efforts. Now it’s your turn to make big bucks from video marketing. However, always remember that the video should be created in such a manner that it meets your marketing objectives. Last but not the least, your target customers are the ones who decide the fate of your product. Hence, give prime importance to their interests and preferences while creating your video. It will no doubt help you in reaping handsome returns.
Video is the future. Gone are those days when consumers used to invest time in reading lengthy blogs and other textual information. Nowadays, the trend is to communicate the product concept through a short attention-grabbing video that is informative and well-made. It not only helps in selling your product but also enhances the brand image and facilitates better product recall. The 3 top benefits of videos discussed above vouch for the fact that it’s worthwhile to invest your hard-earned money in video marketing.
Ayesha completed her Doctor of Philosophy in Biochemistry and started her career as a College Lecturer in 2013. Today, she’s a happy mom of 2 Kids in the field of digital marketing. She loves reading books, spending time with her family, and making delicious food for her husband.